Advance Human Capital

APRIL 28, 2017

Good talent, to put it simply, is hard to find. But investing in your Employer Brand makes it so much easier. Identifying and engaging individuals with the skills and competencies to be successful and who fit in with the company culture should be easy enough. Just post your job openings and among the hundreds of potential respondents should be a select few who have what it takes to be successful.

Employer Branding 40

Employer Branding Talent Acquisition Culture Job Descriptions 40

Advance Human Capital

JUNE 8, 2017

I had a client ask me the other day if they should invest in an Employer Brand Profile Page on one of the job sites they use. I thought this was a good question considering more and more job sites are promoting that companies must have an Employer Brand Profile page on their site if they want to truly compete for quality talent. Their logic is job seekers want information readily available so they can decide if your opportunity and your company is the right choice for them.

Employer Branding 40

Employer Branding Job Descriptions Hiring Assessment 40

Advance Human Capital

JUNE 20, 2017

Should small or mid-size companies invest in building a strong employer brand? The answer is absolutely yes. Small and mid-sized businesses face many challenges. One of the most overlooked challenges involves the recruitment of high-quality employees. Identifying highly skilled and competent individuals should be easy. It only involves promoting your open position on the top job sites and getting great applicants right?

Employer Branding 40

Employer Branding Social Media Recruitment Marketing Recruiting Trends 40

Advance Human Capital

AUGUST 8, 2017

It never ceases to amaze me that companies are still using the same old job posting format to advertise their jobs on job boards, their career sites and social channels. We’ve been looking at these same job postings for too many decades. Enough already! If you’re not already struggling for good talent – you will be. The recruiting landscape is very competitive and it will only get worse.

Job Descriptions 40

Job Descriptions Employer Branding Recruitment Marketing Advertising 40

Advance Human Capital

SEPTEMBER 28, 2017

It was not long ago when our best students and best-established talent headed for the sunny skies of California to explore new career opportunities. Those in STEM (Science, Technology, Engineering and Math) fields, fled the GTA and Canada at large for what they believed were the best of the best jobs. The FANG companies, a nifty acronym for Facebook, Amazon, Netflix and Google, have been and continue to be leaders in developing new technologies, big data metrics, artificial intelligence and a wh

Employer Branding 40

Employer Branding Recruitment Marketing Job Descriptions Media 40

Advance Human Capital

NOVEMBER 22, 2017

My eldest son is going to be graduating from University in the coming year and although he’s really excited, he’s also stressed about finding a great job that will pay well and where he’ll be fulfilled. I asked him what that great job would look like and if he could choose, what company would he love to work for. All the companies he mentioned were Fortune 500 or the sexy brands we hear and read about every day.

Candidate Experience 40

Candidate Experience Employer Branding Hiring Strategy 40

Advance Human Capital

FEBRUARY 21, 2018

If you’re unsure if it’s time for an Employer Brand Refresh, you’re not alone. Sometimes the signs are obvious and sometimes they aren’t. But what’s obvious, is if you’re going to attract and compete for the right talent, you need a strong Employer Brand. But you already know that. So, here’s what you might not know. Employer Branding is not static.

Employer Branding 49

Employer Branding Candidate Experience Hiring Survey 49