2005 Job Descriptions Onboarding Social Media 
exaqueo
FEBRUARY 21, 2017
First Moment of Truth (FMOT): Introduced by Procter & Gamble in 2005, it defines the first interaction between a consumer and a product on a store's shelf or in real life. consumer becomes brand advocate and gives back via word of mouth or social media publishing). Onboarding; engagement. Zero (ZMOT). First (FMOT).
Recruiting Daily
OCTOBER 28, 2015
The Rodgers of the world (now finding a new calling as “social media gurus,” it seems), and the PAs, and the crazy casting ladies and the back and forth on clearances and E&O insurance with hired gun lawyers with nothing to do but sit there and make sure that you only used the part of the Dave Koz song you paid for.
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