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Recruitment Marketing: Important or Illusion? The Complete Expert Review

Beamery

They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brand’ Recruitment marketing has emerged as a multi-faceted approach to attract, convert and engage candidates. The verdict?

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Recruitment marketing: fad or future? The expert review

Beamery

‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. We’ve been mass marketers for so long now that the formats and conventions are almost set in stone. Today’s candidates are far more subjective.

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Talent Acquisition 2014: A Look Back and Ahead

Brandon Hall

Leading companies are beginning to take a step back, re-examining their recruitment processes, and providing the same rigor around the idea of an integrated talent acquisition model that will drive candidate experience. Recruitment marketing is a key priority for companies looking to identify and attract top talent.

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Real Accountability: How to Measure Your Company’s Diversity Hiring Efforts

Eightfold

In a 2018 white paper from the Association of Talent Acquisition Professionals (ATAP), a committee led by consultant Nicole Dessain recommended using four criteria to assess various metrics: Does the metric have a clearly articulated purpose? However, the long-term benefits to doing so are tremendous. Who Fills Which Roles?