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Recruitment Marketing: Important or Illusion? The Complete Expert Review

Beamery

They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brand’ Recruitment marketing has emerged as a multi-faceted approach to attract, convert and engage candidates. The verdict?

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Recruitment marketing: fad or future? The expert review

Beamery

‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. We’ve been mass marketers for so long now that the formats and conventions are almost set in stone. Today’s candidates are far more subjective.

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Talent Acquisition 2014: A Look Back and Ahead

Brandon Hall

Leading companies are beginning to take a step back, re-examining their recruitment processes, and providing the same rigor around the idea of an integrated talent acquisition model that will drive candidate experience. Recruitment marketing is a key priority for companies looking to identify and attract top talent.

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Inbound Marketing for Recruiting: Making Candidates Care Enough To Click

Recruiting Daily

After all, candidates face the same deluge of marketing messages in their inboxes every single day, and do what they’ve been trained to do as consumers – ignore all but the best and most relevant of results. And chances are, your recruitment marketing messaging is falling on deaf ears, contributing to the noise instead of cutting through it.

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Recruiting in the.com Era and Now.

Right Recruiting

Sometimes it’s an automated email system that will send magic messages to pre-screened people to entice them to apply for a job. The only potential recruitment market that AI driven programs may help is IT/Software. Sometimes it’s some social media gizmo that will make people from here to Timbuctoo aware of your company brand.

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Real Accountability: How to Measure Your Company’s Diversity Hiring Efforts

Eightfold

In a 2018 white paper from the Association of Talent Acquisition Professionals (ATAP), a committee led by consultant Nicole Dessain recommended using four criteria to assess various metrics: Does the metric have a clearly articulated purpose? Choosing the Right Metrics. However, the long-term benefits to doing so are tremendous.