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The 4 C’s of Recruitment Marketing, Part 1: An Introduction

Recruitics

Editor’s note: If you’re looking for some content on how you can improve your talent acquisition efforts by applying marketing best practices to your current strategy, then you’ve come to the right place. Why should recruitment professionals think more like marketers?

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You’ve Got To Know When To Hold ‘Em: Spam Is Not A Recruiting Strategy.

Recruiting Daily

You’ve got to know the jobs as well as the people you’re hiring – at least in terms of culture fit and business need. E-mailing your database without careful segmentation and persona specific messaging isn’t inbound marketing. It’s not recruitment marketing. Same difference.