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4 Candidate Engagement Strategies That Appeal to Millennials and Gen Z

JazzHR

Members of Gen Z watch almost six times as many videos as they read articles and blogs. Show off your organizational culture with branded content. Automated emails, newsletters, articles and videos keep candidates in the pipeline engaged. Showing off your company culture through content marketing.

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Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

Awesome HR Blogs (Untrackable) — There’s a second list at the end of this article with blogs that ahrefs didn’t track in a fair, apples-to-apples way. Top 3 Articles — ahrefs provides an estimate of the top 3 articles for each blog. Employee Engagement. Company Culture. Culture and People.

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Best Practices in Social Recruiting

JazzHR

Social media allows you to target specific groups of people and promote your employer brand in a meaningful way that lets candidates engage with your culture — and its free. Respond to negative and positive reviews, let candidates know you care! Add relevant hashtags to your industry, brand, and culture.

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The 5 Best Recruitment Marketing Techniques That You’re (Probably) Not Using

JazzHR

You also need to regularly create high-quality, career-focused content to help build your employer brand while also keeping active and passive candidates engaged. That could take the form of a blog with regular posts about your company’s operations and culture, industry news, or employee profiles.