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Dialed In: Mobile Recruiting and The Candidate Experience.

Recruiting Daily

And remember, the only difference between recruitment marketing and consumer marketing is that the purchasing decision involves a job instead of a product. Other than that, there’s not much difference between consumers and candidates, a fact that the lagging mobile recruitment adoption curve only seems to be underscoring.

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Recruitment Marketing: Important or Illusion? The Complete Expert Review

Beamery

They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brand’ Recruitment marketing has emerged as a multi-faceted approach to attract, convert and engage candidates. The verdict?

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Recruitment marketing: fad or future? The expert review

Beamery

‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. We’ve been mass marketers for so long now that the formats and conventions are almost set in stone. Today’s candidates are far more subjective.