Remove tag programmatic-job-advertising
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7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

We’ve all heard the expression by now that candidates are also consumers, which means they have the same expectations of their job hunt experience that consumers have when shopping online. One of the consumer marketing approaches that has been coming into the world of Recruitment Marketing is programmatic advertising.

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Recruitment Marketing Audit: Attracting Diverse Talent 

Rally Recruitment Marketing

We know our work is important, but the data backs that up: a Glassdoor survey found that 3 out of 4 job seekers and employees said that a diverse workforce is an important factor when evaluating companies and job offers. Unfortunately, a poorly written job description can lead to fewer applications from women and people of color.

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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

As recruitment marketers, we have tracking nailed down for one aspect of our role: advertising jobs. When advertising jobs, you have a million different job advertising platforms (i.e. With the right tracking, you can actually show the results of your efforts. Engagement rate of your content (i.e.

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7 Big Impact Recruitment Marketing Ideas We Learned at RallyFwd

Rally Recruitment Marketing

Content in this area focused on innovative projects MedExpress employees work on and blog posts about unique career journeys. The use of the #Yellowstonejobs hashtag increased by 500% with the launch of this contest with 4,000 images being tagged with the hashtag. Big Impact Idea #6: Optimize your budget with programmatic job ads.

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7 Essential Recruitment Marketing Tools (and How to Use Them)

Linkedin Talent Blog

That’s because I work in the world of recruitment marketing where my goal is to help companies use marketing strategies—think job ads, paid media, social media, etc.—to free) traffic (meaning they searched for your company or job online). Use URL tracking tags to easily see how each recruitment marketing activity is performing.