What GE Does Right on Employer Branding (and who they look up to)
Recruiting Blogs
AUGUST 30, 2017
I had the great fortune of sitting down recently with Shaunda Zilich, who is the Global Employment Brand Leader at GE. GE has been the name on everybody’s lips lately, for their amazing series of “Owen” videos that have turned the traditionally industrial brand on its head. With employer branding, we’re selling an experience.
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