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What GE Does Right on Employer Branding (and who they look up to)

Recruiting Blogs

I had the great fortune of sitting down recently with Shaunda Zilich, who is the Global Employment Brand Leader at GE. GE has been the name on everybody’s lips lately, for their amazing series of “Owen” videos that have turned the traditionally industrial brand on its head. With employer branding, we’re selling an experience.

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50 most game-changing influencers in recruitment [also for IT recruiters]

Devskiller

Director Talent Acquisition Marketing, Employer Brand at CA Technologies. Expert in: recruiting, employer branding. Expert in: HR technology, employer branding. Why you should follow him: Steve is jazzed by solving talent problems. Expert in: social recruiting, mobile recruiting, employer branding.