Employer Branding Kenexa Recruitment Marketing Software 
Recruiting Daily
JUNE 15, 2016
Hard Skills: Does your candidate need to know a certain software package or have specific professional certification? E-mailing your database without careful segmentation and persona specific messaging isn’t inbound marketing. It’s not recruitment marketing. Same difference.
Recruiting Daily
MAY 15, 2015
But with that history, they have also collected more data on student preferences and employer brands than anyone else I’m aware of. Universum has built a successful employer branding and consulting practice based on this deep research, but Iris marks their first foray from services into a pure product play.
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