How to Make B2B Marketing Successful on Social Media

Undercover Recruiter

Capturing the interest of consumers online is packed with challenges, and B2B marketing is a whole different ballgame. Operating in such a saturated and competitive industry, recruitment agencies must have a strong B2B marketing strategy in order to. How to Make B2B Marketing Successful on Social Media. Podcast b2b marketing Informa Jorgen Sundberg Katie Canton Marketing strategy podcast

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How to Reach Business Decision Makers in B2B Sales


When you are just starting out your career in B2B sales, one of the biggest obstacles you will face in closing deals is finding the right people to speak to; people that have the authority to close deals and make those big decisions. How to Reach Business Decision Makers in B2B Sales?

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B2B, B2C… What About B2T?


The post B2B, B2C… What About B2T? Over the last decade we have seen a significant shift of power in the labor market, from one that is employer-driven to one that is more candidate-driven than. appeared first on SmashFly Blog. Employer Brand 2018 ideas

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The B2B Cost per Lead Formula and Your Marketing Budget – the Surprising Relationship


Let’s say your digital marketing agency spends $2,000 a month running LinkedIn ads to bring in B2B clients. Hanapin Marketing, a digital marketing agency wrote this case study perfectly illustrating how knowing the b2b cost per lead formula can literally make or break your marketing campaign.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What is B2B Demand Generation Marketing?


Intro to B2B demand generation. Understanding and implementing demand generation strategies can help B2B companies take their sales to the next level. Demand generation in B2B. B2B demand generation is also rather different from B2C demand generation.

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How To Succeed In B2B Sales (Infographic)

Social Talent

Check out this infographic form CEB Blogs about how you can create the best selling process that will guarantee you success in the world of B2B sales! For more advice on creating an expert B2B selling strategy- why not check out our awesome webinar delivered by on of SocialTalent’s finest salesmen! The post How To Succeed In B2B Sales (Infographic) appeared first on SocialTalent. Sales b2b sales social selling

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3 Customizable B2B Sales Email Templates You Can Use to Score More Leads


All you need are a few solid B2B sales email templates and you can begin supercharging your lead generation efforts immediately. Then we’ll share with you three customizable B2B sales email templates that you can use to score more leads. With a little luck (and the B2B sales email templates we’ve prepared for you below) you’ll be able to drum up business in a matter of days, if not hours. 3 B2B Sales Email Templates.

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How Employer Brand Becomes the Consumer Brand for B2B Companies

Undercover Recruiter

How Employer Brand Becomes the Consumer Brand for B2B Companies. GE was founded 125 years ago by Thomas Edison and currently has over 300,000 employees, hiring roughly 80,000 people every year. The company has reinvented itself many times and is currently on a journey to become the first digital industrial corporation. Trouble is, people still think GE makes toasters. Therein lies the employer brand challenge. View Article. Undercover Recruiter - Recruitment & Talent Acquisition Blog.

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Building your B2B Sales Engine (Infographic)

Social Talent

This infographic from Sales Engine Media breaks down exactly what is required to create a well-oiled B2B sales engine. The post Building your B2B Sales Engine (Infographic) appeared first on SocialTalent. Sales b2b infographic sales social sellingCan you take some inspiration from this and apply it to your organisation?

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

GDPR: Impact on B2B Sales and Marketing

Transformify - Recruiting

For the B2B marketers, the last one is fundamental to determine the balance of interest and ensure that your “legitimate interest” is not overridden by the interests or fundamental rights and freedoms of the data subject. Confusion, frustration and anxiety surround GDPR which comes into effect on 25 May 2018. Most companies rely on email marketing and services such as Oxyleads,, etc. to obtain the email addresses of the relevant decision makers.

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3 Customizable B2B Sales Email Templates You Can Use to Score More Leads


All you need are a few solid B2B sales email templates and you can begin supercharging your lead generation efforts immediately. Then we’ll share with you three customizable B2B sales email templates that you can use to score more leads. With a little luck (and the B2B sales email templates we’ve prepared for you below) you’ll be able to drum up business in a matter of days, if not hours. 3 B2B Sales Email Templates.

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Affiliate Marketing for Startups: How to boost revenues leveraging B2B Affiliate Programs

Transformify - Recruiting

I’ve seen lots of startup founders making the same mistake – spending all the funding they have on headcount and expensive and inefficient marketing campaigns. It gets even worse if the first version of their product is not good enough to generate revenues. Initially, lots of potential clients may be interested to try out the product because it’s new and the flow of new users may mask the high churn rate.

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Blog Awards Ireland 2018: CakeHR Takes Home Silver Award in Best B2B Blog


We are extremely proud of how far we have come and our achievements in both the top HR software vendor and blogging categories, and now we get to rejoice taking home a silver award from the Blog Awards Ireland 2018 for our blogging efforts in the B2B sector! Blog CakeHR – Best B2B Blog! Hence why taking home a silver award in the B2B business category is an achievement we want to shout about!

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

5 Google Hacks To Drive Traffic To Your Website

Social Talent

However, but doing so for “b2b sales jobs in Chicago western suburbs” or “b2b sales executives in Chicago area” could be achievable. Recruitment b2b b2b sales lead generation link profile linkbacks Mobile design recruitment Recruitment SEO responsive Seo Strategy website SEORecruitment websites often focus on two distinct audiences — employers and job seekers. This makes SEO a bit more complex, but also increases the payoff.

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28 Digital Marketing Terms You Need to Know (Whether You’re a Marketer or Work With One)

The Muse

From B2B to CTA to SEM to A/B testing, there’s a lot of jargon to learn and keep up with as digital marketing continues to evolve. Getting Ahead

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More and More Businesses Love CakeHR


CakeHR america awards b2b best business tools cakehr newsweek statista usaLast June 7, 2019, Newsweek released its list of Best Business Tools 2019 and we are happy to announce that HR management software CakeHR is part of it. With businesses around the country and the world facing continual disruption, technological tools are increasingly crucial to the success of established enterprises and start-ups alike. Which tools can you rely on? Working with Statista Inc.,

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CakeHR is one of G2’s High Performers for Fall 2019!


CakeHR awards b2b g2 g2crowd high performer marketplace“I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better.”. Elon Musk. Best Core HR Software | Source: G2. We’ve reached another important milestone in our efforts to provide you with a great cloud HR platform when CakeHR was listed as one of G2’s High Performers in the Core HR category.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Employer Branding, Meet Content Marketing

Glassdoor for Employers

Employer Branding b2b marketing Brand Content Marketing Marketing Podcast SalesforceGlassdoor’s own Alicia Garibaldi joined Salesforce’s Marketing Cloudcast this week to discuss how employers can use content marketing to attract top talent.

[PODCAST] MQL vs SQL and Why This is a Never-Ending Game

Recruiting Daily

Are B2B marketing teams beholden to sales teams? In B2B, marketing is completely a function designed to support sales. But in B2B, marketing teams support sales. Short answer: Yes. It is a little bit different in B2C.

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The TA Leader’s Top 5 Reasons to Attend Hiring Success 18


Future of Work Adidas Equinox Ava B2B conference hire18 hiring success 18 hr technology ikea recruiting The MuseIt’s going to be a busy three days at Hire18. How is a TA Leader supposed to prioritize what to see to get a company’s money’s worth? Relax. We’re here to help. We feel you, apathetic TA folk. You’re an office dweller, and have been since before you realized your real dream was to be a cruise-ship captain.

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CES and the Trade Show Rally


Companies forced to lay off workers could hardly justify the expense of traveling to and participating in B2B events – especially when the internet provides a viable option for promoting and finding new goods and services. A report from CEIR points out that four out of five people who attend B2B events, such as trade shows or conferences, have buying power. Future of Work B2B CES conferences financial crises Las Vegas trade shows

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

Not Your Ordinary HR Conference: The Hiring Success 18 Sizzle Reel is Here


Hiring Success B2B conference highlights hiring success 18 hiring success conference networking recruiting san francisco startupKeen to rejig the status quo, SmartRecruiters pulled out all the stops for this year’s Hiring Success conference. Need proof? Check out the Hire18 sizzle reel and see for yourself. In typical San Francisco fashion, March was cold, wet, and foggy.

Our ‘Get Home’ Recruitment Game


The key for us was, as a b2b, standing out from the crowd. We talked about how 2016 needed to be a big year for SAP’s employment brand. Gamification Screening & Assessment Featured

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The Five People You Meet at Conferences and Must Avoid


Future of Work B2B conferenceIt’s a new year, a new business quarter, and there are a raft of new conferences to attend. Some you look forward to, some you dread, but no matter how good or how bad, some people you’ll meet there are best avoided. Lucky for you, conference-goer, we’re here to help. For your sanity as much as your productivity, and to assure your physical survival, read on. The essential valuation of any conference is attendance.

JazzHR Named Top Performer in the Winter 2019 ATS Customer Success Report


FeaturedCustomers is the leading customer success content marketing platform for B2B business software & services helping potential B2B buyers make informed purchasing decisions through vendor validated customer success content such as customer testimonials, success stories, case studies, and customer videos. Every day their platform helps influence the purchasing decisions of thousands of B2B buyers in the final stages of their buying cycle from Fortune 500 companies to SMB’s.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Staffing News of the Day, March 8, 2013

Staffing Talk

B2B Magazine names C & A Industries (parent company of Aureus Medical) as #1 employment agency [San Francisco Chronicle]. News 4-Traders Adzuna Alcohol dance meme AOL Jobs Aureus Medical B2B Magazine Bloomberg C & A Industries CBS News Corporate Resource Services Inc. Jobless rate falls to four-year low of 7.7% in February [Bloomberg]. Online advertised job vacancies fell 44,000 last month [The Conference Board].

Whatfix Raises $32 Million to Drive Digital Adoption and Prepare for the Future of Work

HR Technologist - RB

Led by new investor Sequoia Capital India, and with participation from existing investors, Whatfix joins the family of tier-one B2B enterprise SaaS leaders funded by premier VC firms. Digital Transformation

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The CMO Does Not Create a World-Class Brand — the Product and the People Do. That Has Repercussions for Recruiting.


Electric is the fourth B2B SaaS startup for which I've led marketing. There are generally two pillars of B2B marketing that accomplish this goal. Of the previous three, I saw double-digit growth at one of them and triple-digit growth at two of them. When I get hired, CEOs typically look to me to drive growth. The first is making thoughtful investments like a hedge fund manager, and the

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Staffing News Of The Day, September 21, 2011

Staffing Talk

B2B Workforce (A Division of Randstad Holding, NV) announced Osmund (Oz) Fretz as President of B2B Workforce. DHS Holding, Co. announced Gary Baran as the company’s Executive Vice President. Market Watch]. “ We’re evaluating what happened and will speak with Maxim in order to ensure that they will continue to meet our high expectations in terms of service delivery and accountability to taxpayers,” said county spokesman Noah Lebowitz. Democrat and Chronicle].

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

How to Build Company Culture Through Content

Glassdoor for Employers

Eighty-nine percent of B2B organizations use content marketing to drive higher website traffic and attract more customers. This is good news for. Employee Engagement Company Culture content

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Staffing News of the Day, June 17, 2013

Staffing Talk

Free B2B data site LeadFerret releases fully searchable Staffing Agency Directory with complete contact information [PR Web]. News B2B Boston Globe Brookfield Now Business video infographic Capital One Bank Capital One Foundation CCUSA Inc. Obamacare incentivizes hiring higher-income workers full time and low income workers part time [Washington Times].

A Positive Take on Blockchain Technology [Infographic]


Interesting b2b blockchain crypto guest post hr human resources infographicSince being invented ten years ago, blockchain technology has defied the odds and became more than a gimmick. Blockchain allows transactions to be made across a secure and anonymous P2P network.

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Recruitment Marketing Personas: Why You Need Them and How to Get Started

FireFish Software

And the reason for this is that you’re trying to reach both B2B (clients) and B2C (candidates) audiences at the same time – which isn’t easy! Creating a marketing strategy that fully caters to your target audience can be a difficult task for recruitment agencies. Building out personas is a great way to laser-focus your marketing strategy so you see a much better return on your efforts. Marketing

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What We Learned From Our Own Data-Driven ABM Strategy

ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. In this eBook, we will reveal the good and the bad from our own campaign and highlight some key takeaways on how to improve your ABM strategies moving forward.