Welcome to Employer Brand! How to Learn the Trade and Grow Professionally
exaqueo
JULY 23, 2019
While the term “employer brand” has been around since the mid-90s (thanks to Barrow), it wasn’t until 2007-2009, in the U.S., For proper history, “ The Employer Brand ,” Journal of Brand Management, 1996, by Tim Ambler and Simon Barrow is an essential read. By 2013, employer brand as a profession was on its way to the mainstream.
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