article thumbnail

Employer branding: important or illusion? The expert review

Beamery

We spoke to some pretty well-known industry folks about it – here’s what they said: If you missed our expert review of Recruitment Marketing you can access it here – Recruitment Marketing: Fad or Future? Well we’re pretty excited about it and it seems that we’re not alone. The Expert Review.

article thumbnail

Recruitment marketing: fad or future? The expert review

Beamery

‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. We’ve been mass marketers for so long now that the formats and conventions are almost set in stone. The recruitment market is changing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Employer Branding: Fad or Future? The Expert Review

Beamery

It’s vital for corporate recruiting teams to adopt marketing strategies that showcase their organization’s talent/culture. Grossman is the Recruiting Product Marketing Director at PeopleFluent and a certified Talent Acquisition Strategist (TAS) and Human Capital Strategist (HCS) by HCI. Franz Gilbert.

article thumbnail

4 Tips for Effective Job Ads

marenated

Passive and active candidates alike are turning to their smart devices when on the job hunt (and watching recruiting videos). According to a LinkedIn study, 72% of candidates will attempt to view the career site via their mobile device, yet only 18% of companies have optimized their job ads for mobile (and don’t forget how).