Lusha

APRIL 13, 2023

In the B2B world, an ICP addresses both people and companies. Another concept often used in B2B sales and marketing is the buyer persona. For instance, if the persona is someone who is a frequent social media user, then nurturing them through LinkedIn is an option to consider. How do you write an ideal customer profile?

B2B 52

B2B How To Data CRM 52

Lusha

JANUARY 20, 2021

Inbound sales is a slower process in which dynamic marketing collateral is used to drive leads to your website or social media profiles. Data from a variety of team and external sources short-circuits any biases you may have and gives you a more complete view of your leads. Try out this exercise.

B2B 52

B2B CRM Data eBook 52

Recruiting Blogs

MAY 31, 2019

For example, if a company receives resumes, we can pick up the resumes from any source such as web application, emails, bulk orders. We also enrich the candidate information by extracting his history from social media. Marketing plays a big part in B2B sales. Source: bit.ly/30XH4GP. This is not the limit.

ATS 5

ATS Interviews Enterprise Conference 5