A Legal Analysis of Using Competitors’ Names in Google AdWords
Staffing Talk
OCTOBER 23, 2012
If you’re a Staffing Talk veteran, you know from Gregg’s posts that TempWorks Software uses Google AdWords quite frequently. Type of goods and the degree of care likely to be exercised by the purchaser; 7. Certainly a clever strategy, but is it legal? Strength of the mark; 2. Proximity of the goods; 3. Similarity of the marks; 4.
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