SmartSearch

JULY 23, 2018

Think “Southwest Airlines,” and you might start dreaming about getting away for a quick vacation. However, if you’ve developed a clear idea of your company’s core story and messaging into a brand strategy, consider leveraging paid advertising to help promote and support it. How Paid Advertising Fits In.

Advertising 63

Advertising Staffing Airlines Social Media 63

Indeed

FEBRUARY 5, 2019

Suddenly, there were job boards and search engines, social media and career sites, ratings sites, not to mention online ads. Do you need a Pinterest board to reach those over-the-road truck drivers? But it’s much more than that — when you focus on jobs, it gets more complicated. Conclusion.

Recruitment Marketing 111

Recruitment Marketing Employer Branding Wireless Facebook 111

Social Talent

SEPTEMBER 20, 2015

62% looked for opportunities on online job boards. 61% checked “social professional networks” (LinkedIn’s generic term for itself). What this means for you: Social media is now officially as important as job boards when it comes to recruiting, so you need both a presence on and a strategy for social talent acquisition.

Social Media 70

Social Media Linkedin Interviews Employer Branding 70

Social Talent

NOVEMBER 1, 2015

Yes, even though the “Brand Hub” is for Twitter advertisers, it’s actually less focused on specific ads or campaigns and more on the broader conversation being had around your brand and/or your products. Talk about perfect fodder for knowing which phrases and hashtags to use in your job tweets! Southwest Airlines (66 points).

ADP 70

ADP Twitter Linkedin Employer Branding 70

Social Talent

SEPTEMBER 6, 2015

Job boards and career sites produced 77% of the applicants for jobs. Career sites produced 22% and job boards yielded 17%. I don’t know about you, but my eyes are alight with future job advertising opportunities!!!! But referrals, not unexpectedly, produced 37% of the hires.

Twitter 70

Twitter JobVite Linkedin Video 70

Recruiting Daily

NOVEMBER 5, 2015

Obviously, organic is the best way to do this, but if you want to advance that candidate, Pay-Per-Click (PPC) or Pay-Per-Action (PPA) advertising platforms, such as Google AdWords or retargeting, are a sacrifice that’s worth investing to make sure you’re able to at least put yourself in scoring position.

SEO 40

SEO Smashfly Social Media Employer Branding 40