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The importance of social media and employer brand in the transition to a post-COVID-19 world

Stories Incorporated

Social media and employer brand have an important relationship during, and in the transition out of, the COVID-19 pandemic. ’s ongoing series on crisis communications for employer brand and recruitment marketing leaders. We don’t know exactly how long the phases of social distancing will be in place.

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5 Steps to Writing Good Employer Brand Content

Proactive Talent

Employer brand content goes above a traditional op-ed piece on the latest in entertainment, politics, or gossip. The content published on employer sites represents not only your company but your employee's experience, workplace culture, and gives you the ability to humanize your brand through great storytelling.

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Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. If you’re not proactively making an effort to manage and join in on the conversation around your company’s employer brand, you can bet that someone else is. million per year, $5.9

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It’s the Little Things: To Build a Great Employer Brand, Start Small

Indeed

Lots of people think of employer brand as something “big.” And I would argue that employer brand becomes truly powerful when you see it, touch it and interact with it in very small ways. And I would argue that employer brand becomes truly powerful when you see it, touch it and interact with it in very small ways.

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How Southwest Airlines Built a Stand-Out Employer Brand in 5 Steps

Linkedin Talent Blog

A great employer brand has the power to attract the best talent. But building that brand doesn’t happen overnight. As the CMO and CHRO at creative consultancy Lippincott, Heather Stern has a unique understanding of how companies can combine marketing strategies and HR knowledge to build brands that attract the right people.

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33 Candidate Experience Lessons Shared by RallyFwd™ Speakers

Rally Recruitment Marketing

throughout every stage of your hiring process. This creates a stand-out candidate experience that will improve employer brand perception and encourage candidates to join your company or continue to be loyal customers. Focus on eliminating pain points that cause fear or worry during the hiring process. Hire for attitude.

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Weave “Why” Into the Hiring Process, Or Don’t Bother Recruiting!

ExactHire Recruiting

Apple, Southwest Airlines) focus on how clarity around their why inevitably drove customer acquisition and retention. Customers will buy from brands that inspire them, and what resonates for one person will fall flat for another. In fact, my nephew Andrew, a airplane mechanic with Southwest Airlines, is a prime example.

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