A Legal Analysis of Using Competitors’ Names in Google AdWords
Staffing Talk
OCTOBER 23, 2012
If you’re a Staffing Talk veteran, you know from Gregg’s posts that TempWorks Software uses Google AdWords quite frequently. 2011), where the Court addressed all eight of the Sleekcraft factors. Systems, conversely, argued that Network had misled consumers by hijacking their attention with intentionally unclear advertisements.
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