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SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

exaqueo

Delta Air Lines was the third largest airline in the U.S. At that time, US Airways and United Airlines had already declared bankruptcy, leaving nearly half of the commercial aviation industry’s capacity under bankruptcy court’s oversight ( CNN Money ). It was a turbulent time for airlines. Fast-forward to the present day.

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How Delta Is Working to Improve Its Candidate Experience by Designing for the Disappointed

Linkedin Talent Blog

For Jennifer Carpenter , vice president of talent acquisition at Delta, this answer also holds the secret to an exceptional candidate experience : caring. By showing you care, you leave candidates with a positive impression of your brand, even if they don’t ultimately land the job.

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33 Candidate Experience Lessons Shared by RallyFwd™ Speakers

Rally Recruitment Marketing

This creates a stand-out candidate experience that will improve employer brand perception and encourage candidates to join your company or continue to be loyal customers. Head of Marketing and Employer Brand, Allegis Global Solutions. Focus on employee branding instead of employer branding.

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Level Up Your Hiring: Gamification — Fad or Future?

Recruiting Blogs

In 1981, airlines like Eastern Airlines began using gamification elements in their frequent flyer programs to incentivize travel. The rise of smartphones and mobile devices, the increasing popularity of game-based learning, and the growing need for more engaging and effective recruitment methods are driving this growth.

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10 Awesome Video Job Description Creation Tools

Ongig

Notable Skill Scout customers: Unilever, Nike, McDonald’s, American Airlines. Their Amplify Video Management System allows employers to: Create video content. Described as a digital employer branding content studio, Stories Incorporated gives employers the ability to bring their jobs to life. SparcStart.

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Glassdoor Roadshow Wrap Up, Sponsored by Jobvite

Jobvite

Speakers from Glassdoor’s Best Places to Work list shared their insights on employee engagement, talent acquisition and culture over coffee and bacon. We also got a marketer’s perspective on talent acquisition from Slalom’s Digital Marketing Manager, Colleen Robertson. Philadelphia. New York City.

JobVite 40
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Glassdoor Roadshow Wrap Up, Sponsored by Jobvite

Jobvite

Speakers from Glassdoor’s Best Places to Work list shared their insights on employee engagement, talent acquisition and culture over coffee and bacon. We also got a marketer’s perspective on talent acquisition from Slalom’s Digital Marketing Manager, Colleen Robertson. Philadelphia. New York City.

JobVite 40