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Quantifying the ROI of a Strong Employer Brand

Change State Blog

We’ve written at length about the value of an employer brands to an organization, yet the project of quantifying the ROI of a strong employer brand remains frustratingly elusive.

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How to Know if a Candidate Experience or Employer Brand Data Visualization Dashboard is Right for Your Organization

Change State Blog

One of the more exciting developments we’ve been watching in the past 2-3 years is the emergence of data visualization dashboards designed to help talent acquisition teams, well, visualize data from candidate experience and employer brand health surveys.

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Employer Branding For Startups: Why It’s Never Too Early to Begin Tracking

Change State Blog

Employer branding is a hot topic these days, and with good reason: As the foundation for your recruitment marketing efforts, it’s one of most impactful investments a talent acquisition team can make.

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How LinkedIn Talent Insights Helped UGL Find Engineers Around the World

Linkedin Talent Blog

That task, as well as other ambitious recruiting assignments, fell to the company’s hard-working recruiting department which had fewer than 40 people on board last year. UGL’s recruitment team turned to LinkedIn Talent Insights , a talent analytics tool, to pinpoint where engineers were concentrated across the globe.

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Recruitment Marketing Has Evolved. Why Hasn’t Your Agency?

Change State Blog

If you’ve read any articles on ERE or other talent acquisition blogs recently, you’ve likely heard about the problem of “overdelivery” of candidates. In short, once you receive a dozen or so applications for a job, the likelihood of each […] The post Recruitment Marketing Has Evolved. Why Hasn’t Your Agency?

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Trust and Attention: How Limited Elements Affect Your Recruitment Marketing Strategy

Change State Blog

Reading old blog posts from Seth Godin, I was recently reminded of a 2014 post titled, “Trust and Attention, the Endless Dance.”

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How To Select A Recruiting Marketing Agency In 2021 (And The Future.!)

Change State Blog

In the middle of 2020, we were honored to be included as one of the Top 20 Recruitment Marketing Agencies in the United States by ONGIG. We made the list just one year after founding Change State, sharing the spotlight […] The post How To Select A Recruiting Marketing Agency In 2021 (And The Future.!)