UTMs: What are They Good for in Recruitment Marketing (and Best Practices for Using Them)
Rally Recruitment Marketing
JUNE 20, 2022
Whether you call them UTM Tags, UTM Parameters, or UTM Codes, they all mean the same thing, so the terminology you use is just a preference. Google, paid, email or social) are driving the most traffic to your careers site and invest more time and money in these channels. UTMs only let you track clicks to domains you own.
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