article thumbnail

How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

article thumbnail

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated

This post originally appeared on the SmashFly blog. . A 2017 survey found that only 19% of employees globally feel their experience at work matches their organization’s employer brand. Employer brand content from five years ago is not setting culture-right-now expectations. . Reading Time: 5 minutes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Encourage Employees’ Personal Brands To Strengthen Your Employer Brand

Symphony Talent

According to recent research, fewer than half of recruiters understand and can articulate the employment brand of their respective organizations (CEB’s Employment Brand Effectiveness Survey, 2014).

article thumbnail

A Year in the Making: SmashFly 15

Symphony Talent

This month was one to remember at SmashFly: We launched SmashFly 15, a new version of our Total Recruitment Marketing Platform; published results of our first survey on employee referral programs; and were named one of Boston’s Best Places to Work—yeah!

article thumbnail

Employees Talk: SmashFly Named One of Boston’s Best Places to Work

Symphony Talent

It proved true for us at SmashFly recently: We launched a new version of our Total Recruitment Marketing Platform, more than a year in the making. We released the results of our first survey, “Beyond Employees: Employee Referral Programs Redefined.” We were named by Boston Business.

article thumbnail

Part 1: How to Turn Passive Leads into Hires

Glassdoor for Employers

This series is a partnership with SmashFly covering the key elements and examples of nurture in a recruitment marketing strategy. Look for Part 2 and 3 on the SmashFly blog! Site Survey, October 2014 ). Attract candidates through your employer brand. Welcome to the world of nurture.

article thumbnail

5 Best Recruitment Marketing Articles of the Week 5.11.15 to 5.15.15

Symphony Talent

based on the findings in our recent survey. appeared first on SmashFly Blog. Content of the Week Our CMO Lori Sylvia discusses what’s next in referral programs (they’re not just “employee-only!) Continue Reading → The post 5 Best Recruitment Marketing Articles of the Week 5.11.15