12 Recruitment Marketing Mistakes You Should Avoid

JazzHR

HR has come a long way in the digital era, forcing recruiters to spend much more time engaging with potential employees and to continuously invest in brand promotion. The first mistake in HR marketing is also the most common. 5. Failing to Exploit Social Recruiting.

Writing For The 8 Second Attention Span: Recruitment Marketing Toilet Talk

Fistful of Talent

Toilet Talk: Most People Read Your Recruitment Marketing On The John. With that said, it’s probably safe to assume that at some point candidates have read your recruitment marketing on the toilet. Create a unique recruiting voice.

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The First Step in Recruitment Marketing

Fistful of Talent

One of the hottest topics in Talent Acquisition is around the concept of Recruitment Marketing. The biggest problem most TA shops and leaders have with recruitment marketing is flat out, how do we get started? Most of this confusion comes from the theory that as recruiters we now need to start thinking like marketers. It used to be we needed to think like sales people, but no one likes salespeople, so now it marketers!

6 Metrics for Measuring Social Recruiting Wins

Dice

Although measuring rising followers and engagement scores is a first step when getting into social recruiting, a recent survey by Gallup found that these soft metrics can prove misleading. Applications Submitted via Social Networks. Recruiting Cost Ratio.

Why I Left and Returned to Recruitment Marketing

Rally Recruitment Marketing

Because this analogy correlates directly to my own career path, leaving and returning to Recruitment Marketing. . My career journey: Why I left and returned to Recruitment Marketing. Recently, I decided to take the scenic route to grow in my Recruitment Marketing career.

Talent Attraction: What it is and Things to Think About

Proactive Talent

The means and tactics of attraction vary and include, but are not limited to, employer branding , recruitment marketing , organizational culture , compensation and benefits.

Recruitment Marketing: The Ultimate Guide

Ongig

Recruitment marketing is vital to talent acquisition. In this guide I share a primer on recruitment marketing with hopefully-helpful tips, including: My definition of recruitment marketing. The 6 stages of the recruiting funnel. Recruiting widgets.

LinkedIn & recruitment marketing

Stories Incorporated

And those quick but powerful stories are ideal social recruiting content. This week, we are all about LinkedIn for recruitment marketing. Employer Branding Hashtags That Are #KillingIt at Social Recruiting. Reading Time: 2 minutes.

The Deadly Sins of Social Recruiting.

Recruiting Daily

There’s been quite a bit of hype about social media. Social media is self perpetuating; networks are echo chambers that magnify their own importance. Are you really generating regular client inquiries and business development opportunities on social media?

Social Recruitment Is Losing Its Way

The Whiteboard

The talk from Jacqui Wall from Umbrella on building resilience in recruitment is certainly coming in handy with the somewhat fragile nature of me and my team this morning. He told me that Twitter was a waste of time for recruitment. Does social still work for you?

How to: Use Recruitment Marketing like a Fortune 500 Company

Social Talent

You are going to be hearing a lot about recruitment marketing in 2016. In fact, they are technically a recruiter’s consumers. And the only way you’re going to convince them of all that, is with recruitment marketing. What is Recruitment Marketing?

Your Questions on Recruitment Marketing: Answered

SmashFly

We recently sponsored a webinar with Brandon Hall Group on the “5 Key Components of High Performance Recruitment Marketing,” led by host Kyle Lagunas and our tremendous guests Marvin Smith from Lockheed Martin and Troy Heinritz from CDW.

How to grow your brand using Social Media {Podcast}

Greg Savage

We know that one of the key assets of a modern recruiter is a magnetic personal brand. Building a brand via social media is hard work. But how? It requires a defined strategy, and it hinges on discipline and smart execution over the long term. But it can and must be done.

3 Recruitment Marketing Trends Here to Stay in 2019?

Rally Recruitment Marketing

For the second year in a row, Rally and The Muse have partnered to report on the biggest Recruitment Marketing trends from the past year. These trends represent a massive shift in candidate expectations that we need to respond to as Recruitment Marketing professionals.

Leveraging Recruitment Marketing to Attract Top Candidates

RecruitmentJuice

Internet marketing allows consumers to find whatever product or service they are interested in. Similarly, employers and recruiters can utilise the same strategies to attract talent to their organisations. It is estimated that the number of social media users will reach 2.67

The Top Recruitment Marketing Channels in Germany

Smartdreamers

Of all the countries in western Europe, Germany has been the slowest to warm up to social media. Recruitment Tools Social Recruiting

Crisis communications for recruitment marketers

Stories Incorporated

Public relations and traditional marketing experts are using their crisis communications best practices during the COVID-19 pandemic. No one knows how to perfectly handle recruitment marketing during a global coronavirus pandemic. Our marketing plans for them utterly changed.

Graduating to a Master’s in Recruitment Marketing

Talemetry

Recruitment marketing has rapidly evolved and grown from being a nice to have to a core talent acquisition function, as well as a necessity to build proactive pipelines of well-qualified candidates. Early adopters may have had one product for social recruiting, another system for email marketing, painstakingly difficult databases of “bought” candidates with extremely limited and out-of-date data -- yet a desire to do it all better.

Why Social Recruiting Is Everyone’s Job.

Recruiting Daily

If you’re like most employers, you’ve probably already set up some sort of social media presence dedicated to careers and hiring. Today, however, with social becoming an integral component of successful recruiting strategies, the tables have turned.

How an Influencer Program can Upgrade Your Social Recruiting Strategy

Rally Recruitment Marketing

To my defense, with my role as a Recruitment Marketer, part of my job is to manage the AppianLIFE Instagram , so you bet I’m using that as my excuse! Social recruiting. How do you think your recruiting process might improve? Recruitment Marketing Social Recruiting

Top Talent Acquisition and Recruitment Marketing Conferences to Attend in 2020

Rally Recruitment Marketing

Even better, conferences often provide the chance to network with other Talent Acquisition and Recruitment Marketing professionals to learn how they’re solving the same sorts of challenges you might be facing. . Talent Acquisition and Recruitment Marketing Conferences in 2020.

GE’s Recruitment Marketing Results on Zero Budget

SmashFly

In fact, when I started my recruitment marketing journey at GE, I was charged with telling the GE. The post GE’s Recruitment Marketing Results on Zero Budget appeared first on SmashFly Blog. Employee Engagement Employer Brand Social Recruiting brand ambassador training building employee advocates content marketing tips ge employer branding ge recruitment marketing social recruiting tips transform

The Top Recruitment Marketing Channels in Germany

Smartdreamers

Of all the countries in western Europe, Germany has been the slowest to warm up to social media. Recruitment Tools Social Recruiting

How Hootsuite Hires: A Social Recruiting Success Story

Recruiting Daily

Hootsuite , a high growth, high tech employer based in Vancouver has emerged as one of the most widely used social business platforms on the market. That’s hard no matter where you are, as you already know if you know anything about the labor market at the moment.

5 Essential Roles in the Modern Recruitment Marketing Team

SmashFly

This change currently underway in recruiting is similar to how the marketing function has evolved over the past 10 years. Marketing has largely turned “inbound” in the last decade―customers are finding their own paths to products and services versus companies using ads. Continue Reading → The post 5 Essential Roles in the Modern Recruitment Marketing Team appeared first on SmashFly Blog.

Want fun and money from recruitment? Make these 4 changes

Greg Savage

Agency recruiters are about to enter a new golden era. More fun. More money. It’s all about to open up. But not everyone will rise on the tide. Just relying on a recovery will be your biggest mistake. The benefits will not flow to everyone evenly.

Five Things I learned at the Social Recruiting Strategies Conference

CKR Interactive

This summer, I had the privilege of attending the Social Recruiting Strategies Conference. Honesty is key: It’s important to draw the right candidates for your company at the very beginning of the recruitment process.

Beautiful Struggle: Why Social Recruiting Shouldn’t Be Easy.

Recruiting Daily

Social Recruiting Just To Get By. Or even worse, just adding #Jobs to the end of a tweet and hoping some qualified candidate happens to see it aren’t going to help you with anything other than looking like you still don’t get how any of this social stuff works.

6 Free Tools to Help With Your Recruitment Marketing

Avionte

Love it or hate it, marketing is one of th e core functions of every staffing and recruitment firm but it ’s often the department with the least amount of dedicated resources. . When you’re short on budget, staff or resources, your options for expensive marketing tools are thin. There are quite a bit of awesome and free marketing tools. . Google Analytics – This website analytics power tool is one of your best friends in recruitment marketing.

The 3 Top Social Media Trends in 2016 Translated for Social Recruiting

Proactive Talent

You've probably seen one of the many articles popping up this week covering the major trends emerging in social media as we head into the new year, like this one on socialmediaclub.org , but how do these new trends translate over to talent acquisition in regards to social recruiting? We'll break down the top trends emerging in social media and translate them into recruitment marketing tactics your recruiting teams can start leveraging today to get ahead of the curve in 2016.

Why Candidate Personas are Essential to Social Recruiting

SmashFly

Andy Headworth is one of 37 contributors to SmashFly’s 2016 Recruitment Marketing Ideabook. In this guest blog post, he expands on his recruitment marketing best practice for 2016: leveraging social profiles to better target communication to candidate leads. Whoever thinks that recruiters have it easy with. Continue Reading → The post Why Candidate Personas are Essential to Social Recruiting appeared first on SmashFly Blog.

Recruitment & Marketing: A Natural Fit

Qwalify

LinkedIn’s 2016 recruiting survey found that 56% of talent acquisition leaders noted they would be increasing their hiring volume in 2017. Employer Brand and Corporate Culture Recruiting Talent Acquisition Employer Branding Employer Value Proposition marketing Recruitment Marketing Social RecruitingIn a digitally connected world, your talent audience expands far outside the reach of your geographical community and into your global online community.

Snapchat Geofilters: Your Next Recruitment Marketing Tool?

Harger Howe Recruitment

Contrary to popular belief, Snapchat is still going strong and giving other social networks a run for their money. With that kind of exposure, Snapchat is a goldmine for marketers across the board.

5 Best Recruitment Marketing Articles of the Week 5.1.15 to 5.8.15

SmashFly

It’s that time again: Our weekly feature on the best articles in recruitment marketing and other talent acquisition trends. Continue Reading → The post 5 Best Recruitment Marketing Articles of the Week 5.1.15

Best Recruitment Marketing Articles 1.25 to 1.29

SmashFly

Time for the best in recruitment marketing this week, plus some bonuses from the Social Recruiting Strategies Conference. Continue Reading → The post Best Recruitment Marketing Articles 1.25

Ready to Start Social Recruiting? 4 Questions to Cover With Marketing First

Rally Recruitment Marketing

As Recruitment Marketers we know that social media can be extremely helpful to any organization’s recruiting efforts. What is the goal of your company’s current social media accounts? . The more overlap, the less necessary a separate profile for recruiting may be.

6 Things You’ll Learn from SmashFly’s Recruitment Marketing 101 eBook

SmashFly

The term recruitment marketing isn’t new, but the scope of it has expanded greatly over the past few years, transforming it into a true discipline. But there are few talent acquisition teams really using recruitment marketing as a holistic discipline, from strategy to tactics to technology to team to measurement. Continue Reading → The post 6 Things You’ll Learn from SmashFly’s Recruitment Marketing 101 eBook appeared first on SmashFly Blog.

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Best Recruitment Marketing Articles 3.7.2016 to 3.11.2016

SmashFly

This week we launched some new recruitment marketing content and read A LOT of great recruitment marketing and talent acquisition perspectives. Continue Reading → The post Best Recruitment Marketing Articles 3.7.2016 to 3.11.2016 appeared first on SmashFly Blog.

5 Best Recruitment Marketing Articles of the Week 3.6.15 to 3.13.15

SmashFly

Here is our weekly feature in which we share the top articles we enjoyed from the past week about recruitment marketing and other recruitment trends. Continue Reading → The post 5 Best Recruitment Marketing Articles of the Week 3.6.15

Best Recruitment Marketing Articles of the Week 6.22 to 6.26

SmashFly

Time to decompress and take a look at our favorite recruitment marketing content from the week. Continue Reading → The post Best Recruitment Marketing Articles of the Week 6.22 Inbound Marketing Recruiting Conferences Recruitment Marketing SmashFly Social Recruiting Fistful of Talent Glassdoor HCI 2015 Holland Dombeck jen sommesi Lou Adler Recruiting recruitment marketing smashfly 15 tony restell