Recruitment Marketing Strategies that Boost Engagement

Rally Recruitment Marketing

After nearly a year and over 1,000 pieces of content, we’re premiering hot-off-the-press data from Rally® Inside , our new Recruitment Marketing analytics and benchmarking platform, to learn what a successful, high-engagement social recruiting strategy looks like. .

The Complete List of 2022 Recruiting and Recruitment Marketing Conferences

Rally Recruitment Marketing

The past couple of years have thrown more challenges at recruitment marketers than any other time in recent history. Keep reading below for a complete list of the top recruiting and Recruitment Marketing conferences to consider attending (virtually or in-person) in 2022!


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The Complete List of Resources to Inform your Recruitment Marketing Strategy

Rally Recruitment Marketing

As we’ve spoken a lot about at Rally recently, the right intel can provide so much to recruitment marketers: better, more proactive hiring; more support and respect from leadership; the confidence that what you’re doing is working — the list goes on. .

6 Examples Of Social Recruiting Using Facebook


With the hiring landscape as competitive as ever, many companies are turning to different and novel recruiting methods to remain competitive. Hiring managers and recruiters are increasingly turning to these resources to market their companies to job seekers.

TikTok Resumes: A Lesson in Social Recruitment Evolution


Earlier this year, we discussed why Tiktok, the rapidly-growing social media platform that’s large on pop culture influence, is becoming a worthwhile tool for recruitment. Now, we have yet another reason employers and corporate recruiters are spending so much time on TikTok.

5 recruitment marketing trends: 2022 Social Recruiting Benchmark Report


2021 shook up recruitment marketing. Between the Great Resignation , the changing economy, and all the Covid variants, reaching, attracting, and recruiting candidates has become harder than ever. Which begs the question: which recruiting trends are worth the investment?

Why I Left and Returned to Recruitment Marketing

Rally Recruitment Marketing

Because this analogy correlates directly to my own career path, leaving and returning to Recruitment Marketing. . My career journey: Why I left and returned to Recruitment Marketing. Recently, I decided to take the scenic route to grow in my Recruitment Marketing career.

4 Ways You Can Use Facebook for Recruitment Marketing


While Facebook might not seem like an obvious choice for recruitment marketing, when you look at the numbers, it’s obviously a site that no talent acquisition team should ignore.

How an Influencer Program can Upgrade Your Social Recruiting Strategy

Rally Recruitment Marketing

To my defense, with my role as a Recruitment Marketer, part of my job is to manage the AppianLIFE Instagram , so you bet I’m using that as my excuse! Social recruiting. Over 84% of organizations are currently utilizing social media for their recruitment process ( Postbeyond ). If consumers are on their phones for an average of four hours a day, it should be a no brainer to include social media in your recruitment strategy.

3 Recruitment Marketing Trends Here to Stay in 2019?

Rally Recruitment Marketing

For the second year in a row, Rally and The Muse have partnered to report on the biggest Recruitment Marketing trends from the past year. These trends represent a massive shift in candidate expectations that we need to respond to as Recruitment Marketing professionals. However, if you’re looking for just the bird’s eye view of what we covered, here’s the overview: Top 3 Recruitment Marketing Trends of 2018. What does this mean for Recruitment Marketing?

How to get buy-in for social recruiting: 9 tactics


So you’ve done your research into social recruiting. But now comes the tricky bit: you have to get leadership to buy into social recruiting. Which begs the question—how do you get buy-in on social recruiting? Present social media big data to back up ROI.

3 Ways to Upgrade Your Paid Advertising from Rally Award Winners

Rally Recruitment Marketing

Using paid advertising in Recruitment Marketing can be complicated. In hearing their success stories, we hope you can walk away with proven tactics to optimize your paid ads for Recruitment Marketing success. . 33% of visits from social media (14% from the live).

Women Are Picky! Recruitment Marketing 101!

Fistful of Talent

Also, social media data proves out this point! Recruitment Marketing Pro Tip – you will pay more to recruit talented women than similarly skilled men! ” As Recruitment Marketing Pros, we have to understand this concept of value and time.

How to Use Video to Hire with Precision over Reach 

Rally Recruitment Marketing

My name is Jonna Sjoevall, and I’m the Global Head of Employer Branding and Recruitment Marketing at UBS , a Swiss headquartered global bank and the world’s largest wealth manager with over 71,000 employees. Recruitment Marketing Social Recruiting

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What Does an Award-Winning Careers Social Media Presence Look Like?

Rally Recruitment Marketing

In this year’s Jobvite Job Seeker Nation Report , 33% of candidates said they get their information about a company’s culture through the employer’s social media accounts. But what does that mean for your Recruitment Marketing strategy? Sign up for our recruitment event”.

Top 6 healthcare recruiting results to expect from social recruiting


Healthcare recruiting is facing a set of unprecedented challenges right now. Social recruiting is a powerful way to rise above the competition, due to the fact that: The vast majority of today’s workforce use social media in their job search.

Ready to Start Social Recruiting? 4 Questions to Cover With Marketing First

Rally Recruitment Marketing

As Recruitment Marketers we know that social media can be extremely helpful to any organization’s recruiting efforts. While we know social is worth investing time in, there are many questions that need to be answered before jumping in: like whether you ought to share social accounts with marketing, and who should be responsible for creating and posting content? What is the goal of your company’s current social media accounts? .

Top Talent Acquisition and Recruitment Marketing Conferences to Attend in 2020

Rally Recruitment Marketing

Even better, conferences often provide the chance to network with other Talent Acquisition and Recruitment Marketing professionals to learn how they’re solving the same sorts of challenges you might be facing. . To help with the decision, here’s a comprehensive list of global Talent Acquisition conferences happening in 2020, along with some of the sessions that stand out as you look to increase your Recruitment Marketing skills. Recruitment Marketing

Women’s History Month: How to Make Your Social Strategy a Success

Rally Recruitment Marketing

March is Women’s History Month, featuring International Women’s Day on March 8, and the perfect time to use your social media platform to voice what your company is doing to support and celebrate women in the workplace. What does this data mean for your Recruitment Marketing strategy? .

9 social recruiting tips to boost your 2022 recruiting


By now, you probably know that social media can and should play a vital part in your employee recruitment and retention strategies. And with the new year here, it’s time to explore some new ways to use social media for talent acquisition. Recruit through video campaigns.

Social Recruiting in 2019: Are You Ready? RallyFwd Sneak Peek

Rally Recruitment Marketing

Social Recruiting has been around for awhile now – but are you using your social channels as effectively as you could be? As social media platforms continue to evolve and candidate expectations shift, we need to optimize our approach to remain topical and attractive to talent. Cellular, will overview how to create a Social Recruiting strategy, produce great content and maximize your impact on social.

12 Recruitment Marketing Mistakes You Should Avoid


HR has come a long way in the digital era, forcing recruiters to spend much more time engaging with potential employees and to continuously invest in brand promotion. The first mistake in HR marketing is also the most common. 5. Failing to Exploit Social Recruiting.

3 Recruitment Marketing Trends From 2018 That Are Here to Stay in 2019?

Rally Recruitment Marketing

For the second year in a row, Rally and The Muse have partnered to report on the biggest Recruitment Marketing trends from the past year. These trends represent a massive shift in candidate expectations that we need to respond to as Recruitment Marketing professionals. However, if you’re looking for just the bird’s eye view of what we covered, here’s the overview: Top 3 Recruitment Marketing Trends of 2018. What does this mean for Recruitment Marketing?

What is a Recruitment Marketing Content Playbook? (And Why You Need One!)

Rally Recruitment Marketing

The #1 thing that the Rally Recruitment Marketing community asks for help with again and again is how to create good Recruitment Marketing content. Content marketing is difficult, even for experienced marketers. The other challenge is that once you start, content marketing never ends, and you constantly need material to feed all your recruiting channels. then this is why you need a Recruitment Marketing Content Playbook.

How Cisco Built a Champion Team to Conquer Employer Branding on TikTok

Rally Recruitment Marketing

Does that mean it’s time to start experimenting with TikTok to meet your own recruiting objectives? I’m the Social Media Manager for @WeAreCisco, and up until last year, TikTok wasn’t even on our radar. Recruitment Marketing Social Recruiting

Top 10 Rally Blogs of 2021

Rally Recruitment Marketing

If you’re like most Recruitment Marketing teams right now, you’re going over your performance in 2021 with a fine-toothed comb to help you plan better for the new year. . There’s a growing body of research on the negative effect of gender bias in job ads and recruiting costs.

7 ways to tell it’s time to invest in a social recruitment platform


When it comes to automating vs. manually running your social recruiting strategy, there are pros and cons to both sides. There are many companies out there that control every aspect of their social media recruiting strategy in-house. Social recruiting works.

Social Recruiting Tips with Tim Sackett


Tim Sackett is a speaker, author , and one of the most trusted, down-to-earth voices in the recruiting industry. Tim was one of the early voices to use social media in recruiting. How should recruiters use Twitter in their social recruiting strategy?

Social recruiting strategies: 53 examples that win top talent


And if you’re among the 92% of companies that leverage social recruiting, then you’re also likely in search for the top social recruiting strategies that can help you cut through the noise on social media and reach top talent faster. Social recruiting, solved.

3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

TikTok has taken off like wildfire, and many companies have taken notice and have started creating Recruitment Marketing content for the platform. We hope these examples show you how to incorporate TikTok into your own Recruitment Marketing content strategy!

6 ways to know you’re scaling your social recruiting methods right


Here’s the thing about social media recruiting : it’s important to scale your social recruitment methods and strategy to match your recruitment needs. But scaling your social media hiring strategy doesn’t mean simply doing more.

How to Use Recruitment Marketing Automation to Attract Passive Candidates


A lot of recruitment focuses on attracting active candidates: those who are already looking for a job. Social Recruiting Automation Employer Branding

How to build a multi-channel recruitment marketing strategy—an EMBARC recap [Video]


We’re addressing topics like building a recruitment marketing strategy, employer branding, talent acquisition, and everything else in the HR/recruitment space. So, what is the best way to find and recruit candidates? Partnering with marketing to leverage owned channels.

3 Takeaways from the 2021 CareerArc Future of Recruitment Study

Rally Recruitment Marketing

To find out, we turned to the 2021 CareerArc Future of Recruitment Study. . With 82% of candidates considering employer brand and reputation before applying for a job, lacking in these areas can put your recruiting strategy at risk. . Social media and social recruiting software.

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The First Step in Recruitment Marketing

Fistful of Talent

One of the hottest topics in Talent Acquisition is around the concept of Recruitment Marketing. The biggest problem most TA shops and leaders have with recruitment marketing is flat out, how do we get started? Most of this confusion comes from the theory that as recruiters we now need to start thinking like marketers. It used to be we needed to think like sales people, but no one likes salespeople, so now it marketers!

Award-Winning Recruitment Marketing and Employer Branding Content

Stories Incorporated

Stories Incorporated is proud to have developed award-winning recruitment marketing and employer branding content for some of the world’s leading brands. Upon winning the Rally Award for Best Recruitment Marketing Video, for “The Women of Dell,” our partner contact said: . “We

6 Metrics for Measuring Social Recruiting Wins


Although measuring rising followers and engagement scores is a first step when getting into social recruiting, a recent survey by Gallup found that these soft metrics can prove misleading. As your social recruiting programs mature, it’s important to dig a little deeper to see how your efforts are impacting your business goals. Recruiters have historically tracked source-of-hire to identity and focus on the most fruitful sources of talent. Recruiting Cost Ratio.

Social Media Holidays: The Ultimate List for Recruiting

Rally Recruitment Marketing

Many of these national days have become known as social media holidays, generating a tsunami of content from both individuals and companies to get in on the conversation. These social media holidays can also present practitioners with a prime opportunity to bring awareness to your employer brand, liven up your Recruitment Marketing content and encourage employee engagement. Social Media Holidays for Recruiting. Recruitment Marketing Social Recruiting

Why TikTok is Becoming a Worthwhile Tool for Recruitment


Social Advertising Social Recruiting Strategy Recruitment Marketing Recruitment Marketing Trends Featured PostWhat comes to your mind when you think about TikTok? In early 2020, it might have been silly dances and videos created by Gen Zers.

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Why You Should Include Employer Profiles in Your Social Media Strategy


When people browse social media platforms like Twitter or Instagram in their free time, they’re typically not there to look for a job -- but that doesn't mean they're not open to it. Social Advertising Social Recruiting Strategy Recruitment Marketing Recruitment Marketing Trends Featured Pos