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Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. Having worked on and led employer branding at various companies ranging from startups to large international organizations, I can confidently say that every company, even a Google or Facebook, needs employer branding.

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SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

exaqueo

Delta Air Lines was the third largest airline in the U.S. At that time, US Airways and United Airlines had already declared bankruptcy, leaving nearly half of the commercial aviation industry’s capacity under bankruptcy court’s oversight ( CNN Money ). It was a turbulent time for airlines. Fast-forward to the present day.

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How Delta Is Working to Improve Its Candidate Experience by Designing for the Disappointed

Linkedin Talent Blog

In a 2016 interview with NPR’s Marketplace, Delta CEO Ed Bastian was asked to describe his job in five words. For Jennifer Carpenter , vice president of talent acquisition at Delta, this answer also holds the secret to an exceptional candidate experience : caring. An informed candidate is the best candidate,” Jennifer says. “In

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33 Candidate Experience Lessons Shared by RallyFwd™ Speakers

Rally Recruitment Marketing

At our first virtual conference, Let’s RallyFwd to Humanize the Candidate Experience , the Rally community was fortunate to have amazing speakers share their hard-earned candidate experience lessons with us. Treat candidates like you would treat your mother. Remove what makes it hard to be a candidate.

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Why Your Company Needs Employer Branding & How To Get Started

Recruiting Blogs

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. Having worked on and led employer branding at various companies ranging from startups to large international organizations, I can confidently say that every company, even a Google or Facebook, needs employer branding.

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RallyFwd December 8: Speakers Announced

Rally Recruitment Marketing

Every year, thousands of professionals walk away from our RallyFwd Virtual Conference with practical strategies and tactics from the best of the best in Recruitment Marketing, employer branding and candidate experience. Rally note: Read our interview with Todd previewing his keynote at RallyFwd here!

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Weave “Why” Into the Hiring Process, Or Don’t Bother Recruiting!

ExactHire Recruiting

Apple, Southwest Airlines) focus on how clarity around their why inevitably drove customer acquisition and retention. Customers will buy from brands that inspire them, and what resonates for one person will fall flat for another. In fact, my nephew Andrew, a airplane mechanic with Southwest Airlines, is a prime example.

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