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6 Pro Tips for Ensuring a Lasting Employer Brand

Rally Recruitment Marketing

Developing and activating an authentic, dynamic and beneficial employer brand takes time, work and support from stakeholder and cross-departmental collaboration. With so much effort to get it “right”, your employer brand needs to be useful for years to come, through potential (and unknown) company, job market and world changes.

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Using Email to Boost Your Event Attendance: RallyFwd Sneak Peek

Rally Recruitment Marketing

: Hi Derek, can you tell us about your background and how you got into Recruitment Marketing? I started my career in inside sales and marketing in the hospitality industry before moving into recruiting. I worked for a small resort company, where I launched their first website and the first B2C email campaign.

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The #1 Priority for Recruitment Marketing in 2021

Rally Recruitment Marketing

As you prepare your talent acquisition and Recruitment Marketing strategy to remain agile for the future, it’s also an important time to ask where you should focus your own professional development to make an impact on your company and your career. The last 5 years have truly established Recruitment Marketing as a discipline.

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The Business Impact of a Poor Candidate Experience, and What You Can Do About It

Rally Recruitment Marketing

The negative outcomes can result in a loss of up to millions of dollars a year for business to consumer (B2C) companies in industries like hospitality, travel, retail or telecommunications. If you’re not paying attention to the experience that these 90% of candidates have, there can be serious consequences to your bottom line.

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Ready to Start Social Recruiting? 4 Questions to Cover With Marketing First

Rally Recruitment Marketing

As Recruitment Marketers we know that social media can be extremely helpful to any organization’s recruiting efforts. For some B2C and B2B companies, the social accounts are there to showcase products. For others, the handles are used to promote the company brand.

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Summer Brand Camp: When Consumer And Employer Brands Collide.

Recruiting Daily

I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered. The event is focused on the intersection of consumer and employer brands — which is already unique — but the main focus of the content is purpose.

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They’re Not Candidates, They’re Volunteers: A Q&A with James Ellis

Yello

James Ellis refers to himself as a marketer by birth. Throughout his career, he’s helped B2B, B2C, nonprofit, and government organizations tell good stories, offer value, and engage more people. James Ellis refuses to comment on the rumor that he was bitten by a radioactive recruiter and suddenly discovered he had strange new powers.