B2B Versus B2C Marketing for Staffing Firms

The Staffing Stream

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). B2C Marketing. B2C buyers favor brief overviews of what is being offered and easy-to-understand value propositions to help them make decisions.

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Let’s Talk About the B2B vs. B2C Sales Process

Lusha

This, my friends, is B2C sales 2.0 In this post, we’ll deep dive into the ins and out of B2B and B2C sales processes, how they differ and how they aim to be more alike, and answer the questions on the minds of so many in the SaaS space – can a B2B product be sold with a B2C approach?

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Let’s Talk About the B2B vs. B2C Sales Process

Lusha

This, my friends, is B2C sales 2.0 In this post, we’ll deep dive into the ins and out of B2B and B2C sales processes, how they differ and how they aim to be more alike, and answer the questions on the minds of so many in the SaaS space – can a B2B product be sold with a B2C approach?

B2C 52

Let’s Talk About the B2B and B2C Sales Process

Lusha

This, my friends, is B2C sales 2.0 In this post, we’ll deep dive into the ins and out of B2B and B2C sales processes, how they differ and how they aim to be more alike, and answer the questions on the minds of so many in the SaaS space – can a B2B product be sold with a B2C approach?

B2C 52

B2B, B2C… What About B2T?

SmashFly

The post B2B, B2C… What About B2T? Over the last decade we have seen a significant shift of power in the labor market, from one that is employer-driven to one that is more candidate-driven than. appeared first on SmashFly Blog. Employer Brand 2018 ideas

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What B2B Can Learn from B2C: Optimizing Data for a Better Customer Journey

Lusha

Well, for one, we’re starting to see B2B and B2C sales tactics merge. In this article, we’ll take a look at how B2C uses data to create a self-serve business model, and how B2B companies can begin transitioning to do the same. B2C companies have less customized customer journey map.

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[PODCAST] MQL vs SQL and Why This is a Never-Ending Game

Recruiting Daily

It is a little bit different in B2C. Are B2B marketing teams beholden to sales teams? Short answer: Yes. In B2B, marketing is completely a function designed to support sales. But in B2B, marketing teams support sales.

B2B 58

The #1 Priority for Recruitment Marketing in 2021

Rally Recruitment Marketing

We were already way behind our B2B and B2C marketing peers in embracing digital marketing, and that gap became particularly visible in 2020 because of our weakness in technology. 2021 is here with so much to be hopeful for, and yet there are still many unknowns ahead.

Recruitment Marketing Personas: Why You Need Them and How to Get Started

FireFish Software

And the reason for this is that you’re trying to reach both B2B (clients) and B2C (candidates) audiences at the same time – which isn’t easy! Creating a marketing strategy that fully caters to your target audience can be a difficult task for recruitment agencies. Building out personas is a great way to laser-focus your marketing strategy so you see a much better return on your efforts. Marketing

B2C 73

Why Career Site Visitor Behavior Matters to Candidate Conversion

Talemetry

In the world of B2B or B2C marketing, digital marketers are constantly measuring data and analytics around website visitor behavior. Understanding where visitors are spending their time, what content they are viewing most, and what pages they are interacting with is essential in knowing how to engage with potential customers in future interactions.

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Why Career Site Visitor Behavior Matters to Candidate Conversion

Talemetry

In the world of B2B or B2C marketing, digital marketers are constantly measuring data and analytics around website visitor behavior. Understanding where visitors are spending their time, what content they are viewing most, and what pages they are interacting with is essential in knowing how to engage with potential customers in future interactions.

B2C 100

To Get More out of Your Employees, You Have to Give Them More

Recruiter

Whether they operate in B2B, B2C, or even the social sector, nearly every leader I know spends a significant amount of time worrying about how to help their employees get more done. Productivity is a topic that comes up a lot when I speak with CEOs and business leaders about their companies. Higher productivity is such a common pain point because it's so hard to achieve: How can you improve

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Inside the Mysterious Consumer Decision-Making Process

Lusha

And the answer, for an increasing number of today’s B2B sales departments, is called the B2C self-serve model. The B2C self-serve model is about providing the right content and resources at every touchpoint for them to do so.

B2B 52

The Different Types of Marketing Roles Companies Hire For

Recruiterbox

B2B versus B2C marketing. Let’s start high level and define the two main marketing categories – B2B and B2C. B2C stands for “ Business-to-Consumer ” meaning the company’s marketing efforts are directed at everyday people. Here are some distinct differences between B2B and B2C marketing: The cost of the purchase. The majority of B2C transactions involve a relatively minor amount of money. B2C marketing is most often impersonal and targeted at the masses.

B2C 40

Using Email to Boost Your Event Attendance: RallyFwd Sneak Peek

Rally Recruitment Marketing

I worked for a small resort company, where I launched their first website and the first B2C email campaign. Getting recruiting events right isn’t easy. One challenge that many Talent Acquisition teams have upfront is ensuring that the right quantity and quality of candidates shows up to their events. At our second RallyFwd Virtual Conference (happening in just a few days’ time!),

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New Content | Hiring For Retail and Consumer Sales Roles

Social Talent

It’s easy to forget how often we find ourselves as part of a B2C transaction, as a key element in a consumer sales relationship. SocialTalent’s B2C and Retail Sales content is available to view on our platform today. Money makes the world go round – especially the world of consumer sales. We shop more than we ever have before, in high street shops, department stores, malls and even online, from the comfort of our own homes.

How Staffing Agencies Can Create a Community For Job Applicants Using Social Media

AkkenCloud

The days where B2C agencies appeared on Facebook and B2B agencies on LinkedIn are long gone. What does social media strategy mean to your staffing agency?

What is Data Enrichment & How to Enrich your Customer Data

Lusha

Improving Sales Processes for B2B and B2C. When it comes to both B2B and B2C sales processes , data enrichment should be at the heart of your sales prospecting strategy. You’ve got customer data – and lots of it…. But how do you make the most value out of that data?

B2C 52

Whole-person leadership: Lead your employees as people

Workable

It doesn’t matter if you are working in a B2C or B2B environment. During the pandemic, HR technology has enabled the recruitment and onboarding of new team members, but many of those individuals are yet to meet their colleagues and managers in person.

B2C 99

Ready to Start Social Recruiting? 4 Questions to Cover With Marketing First

Rally Recruitment Marketing

For some B2C and B2B companies, the social accounts are there to showcase products. As Recruitment Marketers we know that social media can be extremely helpful to any organization’s recruiting efforts. While we know social is worth investing time in, there are many questions that need to be answered before jumping in: like whether you ought to share social accounts with marketing, and who should be responsible for creating and posting content?

The Business Impact of a Poor Candidate Experience, and What You Can Do About It

Rally Recruitment Marketing

The negative outcomes can result in a loss of up to millions of dollars a year for business to consumer (B2C) companies in industries like hospitality, travel, retail or telecommunications.

The Power of Landing Pages for Recruiting

Select Software Reviews

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. Landing pages are one of the key weapons that marketing teams use to attract and convert potential customers.

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How to Get a Job in Marketing

Recruiterbox

B2C marketing vs B2B marketing. The two overarching categories of marketing are B2C (business to consumer) and B2B (business to business). As the names suggest, B2C is the marketing individuals are exposed to and B2B tries to convince another organization to make a purchase. Here are the main differences between the two: B2C purchases are often inexpensive, while B2B purchases are often more costly.

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Customer Journey Map: 3 Signs You’re Doing It Right!

Lusha

A B2B customer journey map is quite different from a B2C one. To learn, check out our article on the B2B vs. B2C sales process. Do you know what every customer’s experience with your company should be like? Picture this: you’re at your favorite barbershop or hair salon.

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Are you prepared for the hiring season?

ApplicantStack Recruiting Software

Whether you are a B2B or a B2C, you want to be prepared for your busy hiring season. Here are a few simple tips: 1. Employee Referrals: Take advantage of employee referrals. You get great results developing ways for current employees to recommend new hires. Who better to understand the culture and work load than a current employee? Make sure you have easy to use tools in place to achieve this. And don’t forget about incentives!

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Adaptive Leadership and Human-Centered Design: What the Future Holds for HR

Visier - Talent Acquisition

We don’t even design in a B2C format. “People analytics is here to stay,” declared Lexy Martin, Principal, Customer Value and Research at Visier, during a recent Outsmart Global Digital Summit panel. Organizations are successfully using it, but where do we go from here?” .

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Recruit CRM's Recruitment Entrepreneur Series Ft. Maxime Cohendet

Recruit CRM

He loves to build effective growth strategies and uses his creative growth hacks to bring in traffic and develop a sustainable audience on his B2C website.

CRM 52

Learning Corner with Jeff Pfeffer: How to Get More Benefit from Health Benefits

Cornerstone On Demand - Talent Management

PeopleMetrics’ 2013 Most Engaging Customer Experiences study noted that “across seven different B2C verticals, health insurance had the lowest net promoter score” with “few customers trusting their insurance providers to do what’s in their best interest.” Some years ago, after a particularly bad experience, I asked our associate vice president of benefits how much we were paying the person who helps us decide which health benefits to offer to employees.

5 of the Best Industries for Job Seekers and Recruiters in 2017

CareerBuilder

CareerBuilder CEO Matt Ferguson believes that growth in these categories may be due to factors beyond simple supply and demand: Our research shows that employers are very invested in expanding headcount in areas such as analytics and data science, product development and sales as they strive to stay competitive in B2B and B2C markets. Every good business experiences periods of growth. Some are influenced by customer demand, while others are spurred on by changing technology.

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How to find Inside Sales Managers with Boolean search strings

Workable

Have B2C experience. intitle:resume OR inurl:resume) “inside sales manager” B2C -job -jobs -sample -examples -indeed. To hire Inside Sales Managers , use Boolean search on Google. This sourcing method helps you find qualified candidates to strengthen your talent pipeline. Modify our example search strings based on your needs. Generic search string to find Inside Sales Managers. Your search strings should have three basic elements: The job title of candidates you’re looking for.

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Boolean Search Recruiting With Hiretual: Everything You Need To Know

Hiretual

b2b, b2c, etc.). Boolean search recruiting has been a staple in the industry for a long time.

B2C 62

5 Critical Factors Affecting Employee Productivity at Work

CakeHR

For example, a salesperson in the B2B field will have to change their approach and processes once they transfer to the B2C arena. Knowing about B2C consumer psychology will be a huge advantage in their work. Worried about your employees’ productivity? A productive workforce is the engine behind every successful business. Having a set of hard-working, productive employees will make reaching your goals and targets a breeze.

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By the Numbers: March 13, 2020

BountyJobs

The Numbers: Many B2C human cloud firms are putting plans in place to help independent contractors due to COVID-19 concerns. BountyJobs Bites. Tech Pay Increases, HR Pay Growth Lowest.

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3 Secrets Content Marketers Know About Talent Acquisition

Brazen Recruiting

Content marketing is so big in fact that the Content Marketing Institute’s (CMI) 2015 Content Marketing Budgets, Benchmarks and Trends report found that 86% of B2B and 77% of B2C organizations have some sort of content marketing strategy in place. On average, CMI found that B2B content marketers use 13 content distribution tactics (channels) and B2C content marketers use 11. What does marketing have to do with talent acquisition?

The Small Stuff With Big Impact

Jeff Waldman - Recruiting

For example, if you’re a company that builds a B2C mobile app that is about online grocery shopping then I want to immerse myself in the product experience. We live in a world where we reward big accomplishments – the Toronto Raptors winning their first NBA championship and the city of Toronto going insane (yes, I went bonkers), or fist bumping the salesperson who landed the big 7-figure deal or celebrating your child’s honour roll achievement.

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Sustainable Selling is the Future of B2B Prospecting Tools

Lusha

Also, if you’ve been keeping track of the B2B vs. B2C sales process discussion, these insights can help you optimize your customer’s journey and make it more self-serving like the B2C model. How many different B2B prospecting tools are sales reps using at your organization?

B2B 52

Your Weekly Checklist for “The Summer to Evolve” — August 17-21

Jobvite

Candidates expect the recruitment process to deliver the same seamless experience they encounter in B2C marketing. Say the words “content strategy” to a recruiter and their eyes might glaze over. That’s something for the corporate marketing team to worry about, right? Wrong!

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Recruitment Gems From CareerBuilder’s Empower Atlanta Roadshow

CareerBuilder

Candidate experience won’t impact your B2C brand? What do you get when you put together renowned speakers, ample networking opportunities, excellent food and swag (obviously!), cutting-edge product demos, and satisfied customers sharing their stories with other practitioners? CareerBuilder’s first Empower Roadshow event leading up to Empower 2015. What is Empower 2015, you ask? Great question!

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Your Weekly Checklist for “The Summer to Evolve” — August 17-21

Jobvite

Candidates expect the recruitment process to deliver the same seamless experience they encounter in B2C marketing. Say the words “content strategy” to a recruiter and their eyes might glaze over. That’s something for the corporate marketing team to worry about, right? Wrong!

B2C 52

The Small Stuff Matters

Jeff Waldman - Recruiting

For example, if you’re a company that builds a B2C mobile app that is about online grocery shopping then I want to immerse myself in the product experience. We live in a world where we reward big accomplishments – the Toronto Raptors winning their first NBA championship and the city of Toronto going insane (yes, I went bonkers), or fist bumping the salesperson who landed the big 7-figure deal or celebrating your child’s honour roll achievement.

B2C 46