Every good business experiences periods of growth. Some are influenced by customer demand, while others are spurred on by changing technology. MORE
About the Author : Travis Scott is the Managing Partner and Founder of RainierDigital , a Bellevue, WA-based advertising agency specializing in B2B, B2C and recruitment digital advertising. By Travis Scott. MORE
About the Author : Travis Scott is the Managing Partner and Founder of RainierDigital , a Bellevue, WA-based advertising agency specializing in B2B, B2C and recruitment digital advertising. By Travis Scott. MORE
About the Author : Travis Scott is the Managing Partner and Founder of RainierDigital , a Bellevue, WA-based advertising agency specializing in B2B, B2C and recruitment digital advertising. By Travis Scott. MORE
There are a ton of tools out there that purport to be some kind of silver bullet for candidate experience. MORE
The stakes are even higher if you’re a B2C company where any candidate is just a few clicks away from being your next customer. Think about this: recruiting is the only public facing HR function. They interface with millions of candidates each year. and all of those candidates matter. MORE
About the Author : Travis Scott is the Managing Partner and Founder of RainierDigital , a Bellevue, WA-based advertising agency specializing in B2B, B2C and recruitment digital advertising. By Travis Scott. MORE
Like other buyers in the B2C and B2B marketplaces, they can find out just as much information about a company’s culture and the reality of what it’s like to work there and who they’d be working with than the company’s talent acquisition team can find out about them. ‘Treat your candidates like your customers. Today’s candidates are far more subjective. MORE
I’m just not clear whether the analogy to Hubspot ends there, or extends to the kind of focus Hubspot has had on educating the B2B and B2C marketing communities inside and outside their interface on content marketing. MORE
Like other buyers in the B2C and B2B marketplaces, they can find out just as much information about a company’s culture and the reality of what it’s like to work there and who they’d be working with than the company’s talent acquisition team can find out about them.” MORE
And that’s whether you’re B2B, B2C, a small company, a high-growth, startup — all the way up to the global and international companies hiring thousands of people a year. The 2017 Candidate Experience Awards, (or CandE Awards) are here. MORE
A consistent advocate of next generation marketing techniques, Hogan has built successful online communities, deployed brand strategies in both the B2B and B2C sectors, and been a prolific contributor of thought leadership in the recruitment and talent space. MORE
Like other buyers in the B2C and B2B marketplaces, they can find out just as much information about a company’s culture and the reality of what it’s like to work there and who they’d be working with than the company’s talent acquisition team can find out about them. MORE
Recently, KORE1 had the opportunity to work with a well-known ad agency in the Las Vegas area. Founded in 2001 by native and long-term Nevadans, their creative, savvy, and insightful team was built from the ground up. MORE
Candidate experience won’t impact your B2C brand? What do you get when you put together renowned speakers, ample networking opportunities, excellent food and swag (obviously!), cutting-edge product demos, and satisfied customers sharing their stories with other practitioners? MORE
Weekend for B2C. Let me first say, well done. You’ve made the decision to include content as part of your social recruiting efforts and we salute you for it. The benefits of active content sharing for your recruiting efforts are huge. MORE
General customer service is common in B2C, online and service-based companies but occurs to some extent in every business. In the last course, you learned about the advantages of providing great customer support and hopefully started planning to hire your first specialist. Now let’s talk about the different types of support your company can offer and the channels you can use to communicate with customers. MORE
whether the job is B2B sales or B2C sales, and other factors that might impact the day-to-day nature of the job. Hiring a salesperson is a high-stakes proposition. MORE
While only 21% of B2C marketers cited LinkedIn as their #1 platform, 41% of B2B marketers put it at the of their list (compared to just 30% who said Facebook was the most important). LinkedIn can be a powerful tool for individuals and companies looking to make new connections, generate leads, and build their brand. While it’s an important platform for all businesses, LinkedIn can be a true game changer for B2B (business to business) companies. MORE
With features such as customer reviews, ratings and engagement; buyers now have a greater level of transparency than in typical business to consumer (B2C) models. Operating in over 58 countries Uber and has shaken the foundation of the traditional taxi B2C service model. MORE
A consistent advocate of next generation marketing techniques, Hogan has built successful online communities, deployed brand strategies in both the B2B and B2C sectors, and been a prolific contributor of thought leadership in the recruitment and talent space. MORE
B2B versus B2C marketing. Let’s start high level and define the two main marketing categories – B2B and B2C. B2C stands for “ Business-to-Consumer ” meaning the company’s marketing efforts are directed at everyday people. Here are some distinct differences between B2B and B2C marketing: The cost of the purchase. The majority of B2C transactions involve a relatively minor amount of money. B2C marketing is most often impersonal and targeted at the masses. MORE
Lizzie is a digital storyteller who uses social media and digital marketing to make B2B brands stand out with B2C panache. I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered. MORE
companies that operate on both a B2B and B2C business model). Bureaucracy. It’s a one-word response to many workplace frustrations. The top-down, hierarchical organization dates back to the Industrial Revolution. MORE
Every good business experiences periods of growth. Some are influenced by customer demand, while others are spurred on by changing technology. MORE
Content marketing is so big in fact that the Content Marketing Institute’s (CMI) 2015 Content Marketing Budgets, Benchmarks and Trends report found that 86% of B2B and 77% of B2C organizations have some sort of content marketing strategy in place. MORE
While there will always be a need to invest in equipment that gives your Facebook videos professional quality, being able to produce them is becoming easier thanks to software that's out there as B2C talks about here. MORE
Organisations also need to start looking at having a diverse workforce from a B2C perspective. We’ve said it before and we’ll say it again – Diversity & Inclusion should be one of the biggest if not the biggest priority for organisations in 2016. MORE
If there’s one thing I really, truly hate about using my smart phone, it’s when I go to look up some basic bit of information (should be easy enough), and get stuck playing a little game that I call “the mobile hokey pokey.” MORE
About the Author : Travis Scott is the Managing Partner and Founder of RainierDigital , a Bellevue, WA-based advertising agency specializing in B2B, B2C and recruitment digital advertising. By Travis Scott. MORE
Lizzie is a digital storyteller who uses social media and digital marketing to make B2B brands stand out with B2C panache. MORE
About the Author : Travis Scott is the Managing Partner and Founder of RainierDigital , a Bellevue, WA-based advertising agency specializing in B2B, B2C and recruitment digital advertising. By Travis Scott. MORE
B2C Related Topics 
Social Talent
MAY 19, 2015
Weekend for B2C. Let me first say, well done. You’ve made the decision to include content as part of your social recruiting efforts and we salute you for it. The benefits of active content sharing for your recruiting efforts are huge.
Brazen Recruiting
APRIL 13, 2016
Content marketing is so big in fact that the Content Marketing Institute’s (CMI) 2015 Content Marketing Budgets, Benchmarks and Trends report found that 86% of B2B and 77% of B2C organizations have some sort of content marketing strategy in place.
The Hiring Site
DECEMBER 2, 2016
Every good business experiences periods of growth. Some are influenced by customer demand, while others are spurred on by changing technology.
Beamery
MAY 21, 2015
Like other buyers in the B2C and B2B marketplaces, they can find out just as much information about a company’s culture and the reality of what it’s like to work there and who they’d be working with than the company’s talent acquisition team can find out about them.”
SmartRecruiters
JANUARY 11, 2017
The stakes are even higher if you’re a B2C company where any candidate is just a few clicks away from being your next customer. Think about this: recruiting is the only public facing HR function. They interface with millions of candidates each year. and all of those candidates matter.
ConveyIQ
OCTOBER 1, 2017
And that’s whether you’re B2B, B2C, a small company, a high-growth, startup — all the way up to the global and international companies hiring thousands of people a year. The 2017 Candidate Experience Awards, (or CandE Awards) are here.
Recruiting Blogs
SEPTEMBER 12, 2017
While there will always be a need to invest in equipment that gives your Facebook videos professional quality, being able to produce them is becoming easier thanks to software that's out there as B2C talks about here.
Social Talent
APRIL 27, 2016
Organisations also need to start looking at having a diverse workforce from a B2C perspective. We’ve said it before and we’ll say it again – Diversity & Inclusion should be one of the biggest if not the biggest priority for organisations in 2016.
SailorAnn
OCTOBER 13, 2015
With features such as customer reviews, ratings and engagement; buyers now have a greater level of transparency than in typical business to consumer (B2C) models. Operating in over 58 countries Uber and has shaken the foundation of the traditional taxi B2C service model.
Recruiting Daily
JUNE 8, 2015
Lizzie is a digital storyteller who uses social media and digital marketing to make B2B brands stand out with B2C panache. I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered.
Recruiterbox
MAY 24, 2016
companies that operate on both a B2B and B2C business model). Bureaucracy. It’s a one-word response to many workplace frustrations. The top-down, hierarchical organization dates back to the Industrial Revolution.
FeeTrader
FEBRUARY 14, 2016
About the Author : Travis Scott is the Managing Partner and Founder of RainierDigital , a Bellevue, WA-based advertising agency specializing in B2B, B2C and recruitment digital advertising. By Travis Scott.
FeeTrader
DECEMBER 20, 2015
About the Author : Travis Scott is the Managing Partner and Founder of RainierDigital , a Bellevue, WA-based advertising agency specializing in B2B, B2C and recruitment digital advertising. By Travis Scott.
Beamery
FEBRUARY 17, 2015
Like other buyers in the B2C and B2B marketplaces, they can find out just as much information about a company’s culture and the reality of what it’s like to work there and who they’d be working with than the company’s talent acquisition team can find out about them.
SmartRecruiters
JULY 23, 2015
While only 21% of B2C marketers cited LinkedIn as their #1 platform, 41% of B2B marketers put it at the of their list (compared to just 30% who said Facebook was the most important). LinkedIn can be a powerful tool for individuals and companies looking to make new connections, generate leads, and build their brand. While it’s an important platform for all businesses, LinkedIn can be a true game changer for B2B (business to business) companies.
FeeTrader
JULY 26, 2015
About the Author : Travis Scott is the Managing Partner and Founder of RainierDigital , a Bellevue, WA-based advertising agency specializing in B2B, B2C and recruitment digital advertising. By Travis Scott.
FeeTrader
SEPTEMBER 7, 2015
About the Author : Travis Scott is the Managing Partner and Founder of RainierDigital , a Bellevue, WA-based advertising agency specializing in B2B, B2C and recruitment digital advertising. By Travis Scott.
Recruiting Daily
OCTOBER 5, 2015
If there’s one thing I really, truly hate about using my smart phone, it’s when I go to look up some basic bit of information (should be easy enough), and get stuck playing a little game that I call “the mobile hokey pokey.”
Beamery
FEBRUARY 10, 2016
Like other buyers in the B2C and B2B marketplaces, they can find out just as much information about a company’s culture and the reality of what it’s like to work there and who they’d be working with than the company’s talent acquisition team can find out about them. ‘Treat your candidates like your customers. Today’s candidates are far more subjective.
Recruiterbox
MAY 17, 2017
B2B versus B2C marketing. Let’s start high level and define the two main marketing categories – B2B and B2C. B2C stands for “ Business-to-Consumer ” meaning the company’s marketing efforts are directed at everyday people. Here are some distinct differences between B2B and B2C marketing: The cost of the purchase. The majority of B2C transactions involve a relatively minor amount of money. B2C marketing is most often impersonal and targeted at the masses.
Recruiting Daily
JUNE 12, 2015
Lizzie is a digital storyteller who uses social media and digital marketing to make B2B brands stand out with B2C panache.
Recruiting Daily
OCTOBER 13, 2015
There are a ton of tools out there that purport to be some kind of silver bullet for candidate experience.
FeeTrader
JUNE 3, 2015
About the Author : Travis Scott is the Managing Partner and Founder of RainierDigital , a Bellevue, WA-based advertising agency specializing in B2B, B2C and recruitment digital advertising. By Travis Scott.
Recruiting Blogs
MARCH 1, 2016
A consistent advocate of next generation marketing techniques, Hogan has built successful online communities, deployed brand strategies in both the B2B and B2C sectors, and been a prolific contributor of thought leadership in the recruitment and talent space.
Recruiting Daily
MAY 15, 2015
I’m just not clear whether the analogy to Hubspot ends there, or extends to the kind of focus Hubspot has had on educating the B2B and B2C marketing communities inside and outside their interface on content marketing.
Recruiting Blogs
MAY 16, 2017
Recently, KORE1 had the opportunity to work with a well-known ad agency in the Las Vegas area. Founded in 2001 by native and long-term Nevadans, their creative, savvy, and insightful team was built from the ground up.
Recruiting Blogs
FEBRUARY 26, 2016
A consistent advocate of next generation marketing techniques, Hogan has built successful online communities, deployed brand strategies in both the B2B and B2C sectors, and been a prolific contributor of thought leadership in the recruitment and talent space.
FeeTrader
JUNE 14, 2016
About the Author : Travis Scott is the Managing Partner and Founder of RainierDigital , a Bellevue, WA-based advertising agency specializing in B2B, B2C and recruitment digital advertising. By Travis Scott.
Recruiterbox
MAY 17, 2017
General customer service is common in B2C, online and service-based companies but occurs to some extent in every business. In the last course, you learned about the advantages of providing great customer support and hopefully started planning to hire your first specialist. Now let’s talk about the different types of support your company can offer and the channels you can use to communicate with customers.
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