3 B2C Companies Using AI to Transform their Candidate Sourcing Strategies

HR Technologist - RB

We take a look at how three top B2C companies are leveraging AI to optimize their candidate sourcing strategy. Recruitment & Onboarding

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B2B, B2C… What About B2T?

SmashFly

The post B2B, B2C… What About B2T? Over the last decade we have seen a significant shift of power in the labor market, from one that is employer-driven to one that is more candidate-driven than. appeared first on SmashFly Blog. Employer Brand 2018 ideas

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To Get More out of Your Employees, You Have to Give Them More

Recruiter

Whether they operate in B2B, B2C, or even the social sector, nearly every leader I know spends a significant amount of time worrying about how to help their employees get more done. Productivity is a topic that comes up a lot when I speak with CEOs and business leaders about their companies.

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Recruitment Marketing Personas: Why You Need Them and How to Get Started

FireFish Software

And the reason for this is that you’re trying to reach both B2B (clients) and B2C (candidates) audiences at the same time – which isn’t easy! Creating a marketing strategy that fully caters to your target audience can be a difficult task for recruitment agencies.

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Why Career Site Visitor Behavior Matters to Candidate Conversion

Talemetry

In the world of B2B or B2C marketing, digital marketers are constantly measuring data and analytics around website visitor behavior. Understanding where visitors are spending their time, what content they are viewing most, and what pages they are interacting with is essential in knowing how to engage with potential customers in future interactions.

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Why Career Site Visitor Behavior Matters to Candidate Conversion

Talemetry

In the world of B2B or B2C marketing, digital marketers are constantly measuring data and analytics around website visitor behavior. Understanding where visitors are spending their time, what content they are viewing most, and what pages they are interacting with is essential in knowing how to engage with potential customers in future interactions.

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The Different Types of Marketing Roles Companies Hire For

Recruiterbox

B2B versus B2C marketing. Let’s start high level and define the two main marketing categories – B2B and B2C. B2C stands for “ Business-to-Consumer ” meaning the company’s marketing efforts are directed at everyday people. Here are some distinct differences between B2B and B2C marketing: The cost of the purchase. The majority of B2C transactions involve a relatively minor amount of money. B2C marketing is most often impersonal and targeted at the masses.

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How to Get a Job in Marketing

Recruiterbox

B2C marketing vs B2B marketing. The two overarching categories of marketing are B2C (business to consumer) and B2B (business to business). As the names suggest, B2C is the marketing individuals are exposed to and B2B tries to convince another organization to make a purchase.

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The Best Times to Post on Social Media (Infographic)

Social Talent

Weekend for B2C. Let me first say, well done. You’ve made the decision to include content as part of your social recruiting efforts and we salute you for it. The benefits of active content sharing for your recruiting efforts are huge.

5 Critical Factors Affecting Employee Productivity at Work

CakeHR

For example, a salesperson in the B2B field will have to change their approach and processes once they transfer to the B2C arena. Knowing about B2C consumer psychology will be a huge advantage in their work. Worried about your employees’ productivity?

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Are you prepared for the hiring season?

ApplicantStack Recruiting Software

Whether you are a B2B or a B2C, you want to be prepared for your busy hiring season. Here are a few simple tips: 1. Employee Referrals: Take advantage of employee referrals. You get great results developing ways for current employees to recommend new hires.

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3 Secrets Content Marketers Know About Talent Acquisition

Brazen Recruiting

Content marketing is so big in fact that the Content Marketing Institute’s (CMI) 2015 Content Marketing Budgets, Benchmarks and Trends report found that 86% of B2B and 77% of B2C organizations have some sort of content marketing strategy in place.

Learning Corner with Jeff Pfeffer: How to Get More Benefit from Health Benefits

Cornerstone On Demand - Talent Management

PeopleMetrics’ 2013 Most Engaging Customer Experiences study noted that “across seven different B2C verticals, health insurance had the lowest net promoter score” with “few customers trusting their insurance providers to do what’s in their best interest.”

5 of the Best Industries for Job Seekers and Recruiters in 2017

CareerBuilder

Every good business experiences periods of growth. Some are influenced by customer demand, while others are spurred on by changing technology.

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3 Ways to Improve Your Employees Business Writing Skills

CakeHR

Unlike in the past, most modern day B2B and B2C communication is conducted through writing, rather than face-to-face. Business writing is a critical component of organizational communication that can help build your brand, increase its, visibility, and improve its reputation.

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JazzHR’s Allie Kelly Named to Top 50 Women Leaders in SaaS

JazzHR

As a customer-centric marketing leader with core strengths in transformational change and growth-stage leadership, Allie has spent the last 16 years driving scalable, sustainable growth for B2B and B2C companies.

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The Small Stuff With Big Impact

Jeff Waldman - Recruiting

For example, if you’re a company that builds a B2C mobile app that is about online grocery shopping then I want to immerse myself in the product experience. We live in a world where we reward big accomplishments – the Toronto Raptors winning their first NBA championship and the city of Toronto going insane (yes, I went bonkers), or fist bumping the salesperson who landed the big 7-figure deal or celebrating your child’s honour roll achievement.

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Using Email to Boost Your Event Attendance: RallyFwd Sneak Peek

Rally Recruitment Marketing

I worked for a small resort company, where I launched their first website and the first B2C email campaign. Getting recruiting events right isn’t easy.

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Cloudy No More: HR Technology is Redefining Human Resource Management for the Cloud Commerce Industry

CakeHR

In the age of constant social media interactions, if employees do not live by a defined set of values which they bring to every task they do, taglines ring empty and prospects – both B2B and B2C – look for authenticity elsewhere. The Harvard Business Review conducted a survey in 2015.

Event Recap: BMA – Forecasting a Great Year

Celarity

Whether you’re B2B or B2C, you’ll want to know if your brand has an awareness or conversion problem. No one ever said that strategic planning and budgeting was easy.

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The Best Practices for Hiring Superstar Sales People

Social Talent

whether the job is B2B sales or B2C sales, and other factors that might impact the day-to-day nature of the job. Hiring a salesperson is a high-stakes proposition.

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Recruitment Gems From CareerBuilder’s Empower Atlanta Roadshow

CareerBuilder

Candidate experience won’t impact your B2C brand? What do you get when you put together renowned speakers, ample networking opportunities, excellent food and swag (obviously!), cutting-edge product demos, and satisfied customers sharing their stories with other practitioners?

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The Small Stuff Matters

Jeff Waldman - Recruiting

For example, if you’re a company that builds a B2C mobile app that is about online grocery shopping then I want to immerse myself in the product experience. We live in a world where we reward big accomplishments – the Toronto Raptors winning their first NBA championship and the city of Toronto going insane (yes, I went bonkers), or fist bumping the salesperson who landed the big 7-figure deal or celebrating your child’s honour roll achievement.

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The Not So Quiet Revolution of Consumer 2 Consumer Business

SailorAnn

With features such as customer reviews, ratings and engagement; buyers now have a greater level of transparency than in typical business to consumer (B2C) models. Operating in over 58 countries Uber and has shaken the foundation of the traditional taxi B2C service model.

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3 Social Media Trends for 2015 that Recruiters Need to Know

NPA Worldwide

2019 Trends: What to Expect in the Year Ahead

Recruiting Daily Advisor

Both B2B and B2C buyers have gotten progressively younger, and a female salesperson no longer has any connotation, negative or otherwise. 2019 is quickly approaching, and with it comes the predictions of what organizations can expect for the following year. So what will 2019 have in store?

Ready to Start Social Recruiting? 4 Questions to Cover With Marketing First

Rally Recruitment Marketing

For some B2C and B2B companies, the social accounts are there to showcase products. As Recruitment Marketers we know that social media can be extremely helpful to any organization’s recruiting efforts.

They’re Not Candidates, They’re Volunteers: A Q&A with James Ellis

Yello

Throughout his career, he’s helped B2B, B2C, nonprofit, and government organizations tell good stories, offer value, and engage more people. James Ellis refers to himself as a marketer by birth.

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5 of the Best Industries for Job Seekers and Recruiters in 2017

CareerBuilder

Every good business experiences periods of growth. Some are influenced by customer demand, while others are spurred on by changing technology.

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Case Study: Listonic keeps bias out of hiring with Hundred5

Hundred5

Website: [link] Type: B2B / B2C Company size: 21 Position hired with Hundred5: Sales Partner (remote position). About Listonic Company: Listonic is a smart shopping list app for mobile and web.

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3 things you need to know about recruitment marketing

Beamery

Like other buyers in the B2C and B2B marketplaces, they can find out just as much information about a company’s culture and the reality of what it’s like to work there and who they’d be working with than the company’s talent acquisition team can find out about them.”

The 4 Biggest Reasons for Diversity Discomfort

Social Talent

Organisations also need to start looking at having a diverse workforce from a B2C perspective. We’ve said it before and we’ll say it again – Diversity & Inclusion should be one of the biggest if not the biggest priority for organisations in 2016.

Why Your Company Needs to Focus on Internal Customers

Recruiting Daily Advisor

The vast majority of the discussion around customer service focuses on relationships between internal customer-facing staff and external customers, whether at the business-to-business (B2B) or business-to-consumer (B2C) level. Exceptional customer service is a major selling point for companies that can do it well.

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7 Creative Lead Generation Strategies

Lusha

The difference between B2B and B2C – as B2B marketers, we must be keenly aware of the different approach to B2B vs. B2C leads. B2B vs. B2C – What’s The Difference? My name is Lusha – I help marketing professionals save time and meet their goals faster.

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7 Creative Lead Generation Strategies

Lusha

The difference between B2B and B2C – as B2B marketers, we must be keenly aware of the different approach to B2B vs. B2C leads. B2B vs. B2C – What’s The Difference? My name is Lusha – I help marketing professionals save time and meet their goals faster.

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CandE Awards: An Interview With Kevin Grossman, Talent Board

ConveyIQ

And that’s whether you’re B2B, B2C, a small company, a high-growth, startup — all the way up to the global and international companies hiring thousands of people a year. The 2017 Candidate Experience Awards, (or CandE Awards) are here.

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Case Study: Riotly Social attracts 10x more candidates with Hundred5

Hundred5

Website: [link] Type: B2B, B2C Company size: 20 Position hired with Hundred5: Backend Software Engineer (remote) Candidates: 238. About Riotly Social Media Company: Riotly Social Media is an Instagram social media agency based in Hong Kong. They help people grow their Instagram with real targeted followers, increase engagement and revenue. We didn’t use to get many candidates so we didn't have that much choice either. With Hundred5, I have a lot more candidates to choose from.

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