65 3 B2C Companies Using AI to Transform their Candidate Sourcing Strategies
HR Technologist - RB
JANUARY 10, 2019
We take a look at how three top B2C companies are leveraging AI to optimize their candidate sourcing strategy. Recruitment & Onboarding
B2C Related Topics 
B2B, B2C… What About B2T?
SmashFly
DECEMBER 7, 2017
The post B2B, B2C… What About B2T? Over the last decade we have seen a significant shift of power in the labor market, from one that is employer-driven to one that is more candidate-driven than. appeared first on SmashFly Blog. Employer Brand 2018 ideas
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Why Career Site Visitor Behavior Matters to Candidate Conversion
Talemetry
JULY 12, 2018
In the world of B2B or B2C marketing, digital marketers are constantly measuring data and analytics around website visitor behavior. Understanding where visitors are spending their time, what content they are viewing most, and what pages they are interacting with is essential in knowing how to engage with potential customers in future interactions.
Recruitment Marketing Personas: Why You Need Them and How to Get Started
FireFish Software
OCTOBER 4, 2018
And the reason for this is that you’re trying to reach both B2B (clients) and B2C (candidates) audiences at the same time – which isn’t easy! Creating a marketing strategy that fully caters to your target audience can be a difficult task for recruitment agencies.
Why Career Site Visitor Behavior Matters to Candidate Conversion
Talemetry
JULY 12, 2018
In the world of B2B or B2C marketing, digital marketers are constantly measuring data and analytics around website visitor behavior. Understanding where visitors are spending their time, what content they are viewing most, and what pages they are interacting with is essential in knowing how to engage with potential customers in future interactions.
The Different Types of Marketing Roles Companies Hire For
Recruiterbox
MAY 17, 2017
B2B versus B2C marketing. Let’s start high level and define the two main marketing categories – B2B and B2C. B2C stands for “ Business-to-Consumer ” meaning the company’s marketing efforts are directed at everyday people. Here are some distinct differences between B2B and B2C marketing: The cost of the purchase. The majority of B2C transactions involve a relatively minor amount of money. B2C marketing is most often impersonal and targeted at the masses.
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How to Get a Job in Marketing
Recruiterbox
SEPTEMBER 4, 2018
B2C marketing vs B2B marketing. The two overarching categories of marketing are B2C (business to consumer) and B2B (business to business). As the names suggest, B2C is the marketing individuals are exposed to and B2B tries to convince another organization to make a purchase.
Are you prepared for the hiring season?
ApplicantStack Recruiting Software
SEPTEMBER 22, 2017
Whether you are a B2B or a B2C, you want to be prepared for your busy hiring season. Here are a few simple tips: 1. Employee Referrals: Take advantage of employee referrals. You get great results developing ways for current employees to recommend new hires.
Learning Corner with Jeff Pfeffer: How to Get More Benefit from Health Benefits
Cornerstone On Demand - Talent Management
AUGUST 7, 2019
PeopleMetrics’ 2013 Most Engaging Customer Experiences study noted that “across seven different B2C verticals, health insurance had the lowest net promoter score” with “few customers trusting their insurance providers to do what’s in their best interest.”
3 Secrets Content Marketers Know About Talent Acquisition
Brazen Recruiting
APRIL 13, 2016
Content marketing is so big in fact that the Content Marketing Institute’s (CMI) 2015 Content Marketing Budgets, Benchmarks and Trends report found that 86% of B2B and 77% of B2C organizations have some sort of content marketing strategy in place.
The Small Stuff With Big Impact
Jeff Waldman - Recruiting
JUNE 26, 2019
For example, if you’re a company that builds a B2C mobile app that is about online grocery shopping then I want to immerse myself in the product experience. We live in a world where we reward big accomplishments – the Toronto Raptors winning their first NBA championship and the city of Toronto going insane (yes, I went bonkers), or fist bumping the salesperson who landed the big 7-figure deal or celebrating your child’s honour roll achievement.
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The Best Times to Post on Social Media (Infographic)
Social Talent
MAY 19, 2015
Weekend for B2C. Let me first say, well done. You’ve made the decision to include content as part of your social recruiting efforts and we salute you for it. The benefits of active content sharing for your recruiting efforts are huge.
The Small Stuff Matters
Jeff Waldman - Recruiting
JUNE 26, 2019
For example, if you’re a company that builds a B2C mobile app that is about online grocery shopping then I want to immerse myself in the product experience. We live in a world where we reward big accomplishments – the Toronto Raptors winning their first NBA championship and the city of Toronto going insane (yes, I went bonkers), or fist bumping the salesperson who landed the big 7-figure deal or celebrating your child’s honour roll achievement.
5 of the Best Industries for Job Seekers and Recruiters in 2017
CareerBuilder
DECEMBER 2, 2016
Every good business experiences periods of growth. Some are influenced by customer demand, while others are spurred on by changing technology.
3 Ways to Improve Your Employees Business Writing Skills
CakeHR
MAY 14, 2019
Unlike in the past, most modern day B2B and B2C communication is conducted through writing, rather than face-to-face. Business writing is a critical component of organizational communication that can help build your brand, increase its, visibility, and improve its reputation.
They’re Not Candidates, They’re Volunteers: A Q&A with James Ellis
Yello
AUGUST 21, 2019
Throughout his career, he’s helped B2B, B2C, nonprofit, and government organizations tell good stories, offer value, and engage more people. James Ellis refers to himself as a marketer by birth.
Using Email to Boost Your Event Attendance: RallyFwd Sneak Peek
Rally Recruitment Marketing
NOVEMBER 30, 2018
I worked for a small resort company, where I launched their first website and the first B2C email campaign. Getting recruiting events right isn’t easy.
Cloudy No More: HR Technology is Redefining Human Resource Management for the Cloud Commerce Industry
CakeHR
JULY 6, 2019
In the age of constant social media interactions, if employees do not live by a defined set of values which they bring to every task they do, taglines ring empty and prospects – both B2B and B2C – look for authenticity elsewhere. The Harvard Business Review conducted a survey in 2015.
Event Recap: BMA – Forecasting a Great Year
Celarity
DECEMBER 1, 2017
Whether you’re B2B or B2C, you’ll want to know if your brand has an awareness or conversion problem. No one ever said that strategic planning and budgeting was easy.
Recruitment Gems From CareerBuilder’s Empower Atlanta Roadshow
CareerBuilder
JUNE 12, 2015
Candidate experience won’t impact your B2C brand? What do you get when you put together renowned speakers, ample networking opportunities, excellent food and swag (obviously!), cutting-edge product demos, and satisfied customers sharing their stories with other practitioners?
2019 Trends: What to Expect in the Year Ahead
Recruiting Daily Advisor
DECEMBER 12, 2018
Both B2B and B2C buyers have gotten progressively younger, and a female salesperson no longer has any connotation, negative or otherwise. 2019 is quickly approaching, and with it comes the predictions of what organizations can expect for the following year. So what will 2019 have in store?
The Not So Quiet Revolution of Consumer 2 Consumer Business
SailorAnn
OCTOBER 13, 2015
With features such as customer reviews, ratings and engagement; buyers now have a greater level of transparency than in typical business to consumer (B2C) models. Operating in over 58 countries Uber and has shaken the foundation of the traditional taxi B2C service model.
Ready to Start Social Recruiting? 4 Questions to Cover With Marketing First
Rally Recruitment Marketing
NOVEMBER 8, 2018
For some B2C and B2B companies, the social accounts are there to showcase products. As Recruitment Marketers we know that social media can be extremely helpful to any organization’s recruiting efforts.
5 of the Best Industries for Job Seekers and Recruiters in 2017
CareerBuilder
DECEMBER 2, 2016
Every good business experiences periods of growth. Some are influenced by customer demand, while others are spurred on by changing technology.
Case Study: Listonic keeps bias out of hiring with Hundred5
Hundred5
JUNE 20, 2018
Website: [link] Type: B2B / B2C Company size: 21 Position hired with Hundred5: Sales Partner (remote position). About Listonic Company: Listonic is a smart shopping list app for mobile and web.
7 Creative Lead Generation Strategies
Lusha
JANUARY 27, 2018
The difference between B2B and B2C – as B2B marketers, we must be keenly aware of the different approach to B2B vs. B2C leads. B2B vs. B2C – What’s The Difference? My name is Lusha – I help marketing professionals save time and meet their goals faster.
7 Creative Lead Generation Strategies
Lusha
JANUARY 27, 2018
The difference between B2B and B2C – as B2B marketers, we must be keenly aware of the different approach to B2B vs. B2C leads. B2B vs. B2C – What’s The Difference? My name is Lusha – I help marketing professionals save time and meet their goals faster.
3 things you need to know about recruitment marketing
Beamery
MAY 21, 2015
Like other buyers in the B2C and B2B marketplaces, they can find out just as much information about a company’s culture and the reality of what it’s like to work there and who they’d be working with than the company’s talent acquisition team can find out about them.”
The Best Practices for Hiring Superstar Sales People
Social Talent
OCTOBER 10, 2017
whether the job is B2B sales or B2C sales, and other factors that might impact the day-to-day nature of the job. Hiring a salesperson is a high-stakes proposition.
CandE Awards: An Interview With Kevin Grossman, Talent Board
ConveyIQ
OCTOBER 1, 2017
And that’s whether you’re B2B, B2C, a small company, a high-growth, startup — all the way up to the global and international companies hiring thousands of people a year. The 2017 Candidate Experience Awards, (or CandE Awards) are here.
Case Study: Riotly Social attracts 10x more candidates with Hundred5
Hundred5
AUGUST 2, 2018
Website: [link] Type: B2B, B2C Company size: 20 Position hired with Hundred5: Backend Software Engineer (remote) Candidates: 238. About Riotly Social Media Company: Riotly Social Media is an Instagram social media agency based in Hong Kong. They help people grow their Instagram with real targeted followers, increase engagement and revenue. We didn’t use to get many candidates so we didn't have that much choice either. With Hundred5, I have a lot more candidates to choose from.
Tips to connect with the IBM Decision Makers
Recruiting Blogs
SEPTEMBER 20, 2018
Every customer, may that be in the B2B market or B2C, demands top-quality service at pocket-friendly prices. Are you planning to build a business relationship with the top decision-makers of IBM? Find out the best ways to improve connections.
Case Study: Monese speeds up hiring by starting the process with Hundred5’s skills assessments
Hundred5
SEPTEMBER 9, 2018
Website: [link] Type: B2C Company size: 150 Positions hired with Hundred5: iOS Developer, Customer Support, Java Developer, Android Developer, Web developer Hundred5 lets us see candidates’ skills right away so we can skip the additional assessment tests in the later stages. About Company: Monese is a UK company that offers current accounts and money transfer services as an alternative to traditional banks.
Virgin Media’s Roadmap to Turning Your Candidate Experience Around
Avature
MARCH 9, 2018
team applied their previous experience mapping B2C customer experience to Virgin Media’s recruitment process. Intro. When your candidates are your customers, a bad candidate experience does more than just damage your brand image — it can also hurt your bottom line. In our latest webinar, Virgin Media explained how they managed to become “the good guys” of recruitment by leveraging HR technology, providing a great candidate experience and potentially saving £4.4 million in the process.
The 4 Biggest Reasons for Diversity Discomfort
Social Talent
APRIL 27, 2016
Organisations also need to start looking at having a diverse workforce from a B2C perspective. We’ve said it before and we’ll say it again – Diversity & Inclusion should be one of the biggest if not the biggest priority for organisations in 2016.
14 Smart Interview Questions for Content Marketing Managers (Best Answers Included)
Jobbatical
MARCH 28, 2019
As Sweeney said in his content marketing manager interviews, “If your response is something like, ‘because MarketingProfs and the Content Marketing Institute say 86% of B2C marketers and 91% of B2B marketers use content marketing,’ you’re cooked.”. The more digital our world becomes, the more valuable quality content becomes.
Interview Questions To Ask Digital Marketing Candidates
Rezoomo
OCTOBER 16, 2018
Find out what marketing channels the candidate has used, whether they specialised in digital B2B or B2C marketing , and what metrics they used to track their progress. Four Approaches to Find the Right Digital Marketing Specialist.
Summer Brand Camp: When Consumer And Employer Brands Collide.
Recruiting Daily
JUNE 8, 2015
Lizzie is a digital storyteller who uses social media and digital marketing to make B2B brands stand out with B2C panache. I’m a conference skeptic, but in the first 15 minutes of Summer Brand Camp , they had me convinced this was going to be different — and it definitely delivered.
International Recruitment: You Don’t Know What You Don’t Know
Recruiting Blogs
MARCH 1, 2016
A consistent advocate of next generation marketing techniques, Hogan has built successful online communities, deployed brand strategies in both the B2B and B2C sectors, and been a prolific contributor of thought leadership in the recruitment and talent space.
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