B2B, B2C… What About B2T?

SmashFly

The post B2B, B2C… What About B2T? Over the last decade we have seen a significant shift of power in the labor market, from one that is employer-driven to one that is more candidate-driven than. appeared first on SmashFly Blog. Employer Brand 2018 ideas

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3 B2C Companies Using AI to Transform their Candidate Sourcing Strategies

HR Technologist - RB

We take a look at how three top B2C companies are leveraging AI to optimize their candidate sourcing strategy. Recruitment & Onboarding

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[PODCAST] MQL vs SQL and Why This is a Never-Ending Game

Recruiting Daily

It is a little bit different in B2C. Are B2B marketing teams beholden to sales teams? Short answer: Yes. In B2B, marketing is completely a function designed to support sales. But in B2B, marketing teams support sales.

B2B 57

The #1 Priority for Recruitment Marketing in 2021

Rally Recruitment Marketing

We were already way behind our B2B and B2C marketing peers in embracing digital marketing, and that gap became particularly visible in 2020 because of our weakness in technology. 2021 is here with so much to be hopeful for, and yet there are still many unknowns ahead.

Recruitment Marketing Personas: Why You Need Them and How to Get Started

FireFish Software

And the reason for this is that you’re trying to reach both B2B (clients) and B2C (candidates) audiences at the same time – which isn’t easy! Creating a marketing strategy that fully caters to your target audience can be a difficult task for recruitment agencies. Building out personas is a great way to laser-focus your marketing strategy so you see a much better return on your efforts. Marketing

B2C 84

To Get More out of Your Employees, You Have to Give Them More

Recruiter

Whether they operate in B2B, B2C, or even the social sector, nearly every leader I know spends a significant amount of time worrying about how to help their employees get more done. Productivity is a topic that comes up a lot when I speak with CEOs and business leaders about their companies. Higher productivity is such a common pain point because it's so hard to achieve: How can you improve

B2C 60

Why Career Site Visitor Behavior Matters to Candidate Conversion

Talemetry

In the world of B2B or B2C marketing, digital marketers are constantly measuring data and analytics around website visitor behavior. Understanding where visitors are spending their time, what content they are viewing most, and what pages they are interacting with is essential in knowing how to engage with potential customers in future interactions.

B2C 100

The Different Types of Marketing Roles Companies Hire For

Recruiterbox

B2B versus B2C marketing. Let’s start high level and define the two main marketing categories – B2B and B2C. B2C stands for “ Business-to-Consumer ” meaning the company’s marketing efforts are directed at everyday people. Here are some distinct differences between B2B and B2C marketing: The cost of the purchase. The majority of B2C transactions involve a relatively minor amount of money. B2C marketing is most often impersonal and targeted at the masses.

B2C 40

New Content | Hiring For Retail and Consumer Sales Roles

Social Talent

It’s easy to forget how often we find ourselves as part of a B2C transaction, as a key element in a consumer sales relationship. SocialTalent’s B2C and Retail Sales content is available to view on our platform today. Money makes the world go round – especially the world of consumer sales. We shop more than we ever have before, in high street shops, department stores, malls and even online, from the comfort of our own homes.

Using Email to Boost Your Event Attendance: RallyFwd Sneak Peek

Rally Recruitment Marketing

I worked for a small resort company, where I launched their first website and the first B2C email campaign. Getting recruiting events right isn’t easy. One challenge that many Talent Acquisition teams have upfront is ensuring that the right quantity and quality of candidates shows up to their events. At our second RallyFwd Virtual Conference (happening in just a few days’ time!),

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The Business Impact of a Poor Candidate Experience, and What You Can Do About It

Rally Recruitment Marketing

The negative outcomes can result in a loss of up to millions of dollars a year for business to consumer (B2C) companies in industries like hospitality, travel, retail or telecommunications.

How to Get a Job in Marketing

Recruiterbox

B2C marketing vs B2B marketing. The two overarching categories of marketing are B2C (business to consumer) and B2B (business to business). As the names suggest, B2C is the marketing individuals are exposed to and B2B tries to convince another organization to make a purchase. Here are the main differences between the two: B2C purchases are often inexpensive, while B2B purchases are often more costly.

B2C 45

Ready to Start Social Recruiting? 4 Questions to Cover With Marketing First

Rally Recruitment Marketing

For some B2C and B2B companies, the social accounts are there to showcase products. As Recruitment Marketers we know that social media can be extremely helpful to any organization’s recruiting efforts. While we know social is worth investing time in, there are many questions that need to be answered before jumping in: like whether you ought to share social accounts with marketing, and who should be responsible for creating and posting content?

The Power of Landing Pages for Recruiting

Select Software Reviews

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. Landing pages are one of the key weapons that marketing teams use to attract and convert potential customers.

B2C 56

Recruit CRM's Recruitment Entrepreneur Series Ft. Maxime Cohendet

Recruit CRM

He loves to build effective growth strategies and uses his creative growth hacks to bring in traffic and develop a sustainable audience on his B2C website.

CRM 52

Are you prepared for the hiring season?

ApplicantStack Recruiting Software

Whether you are a B2B or a B2C, you want to be prepared for your busy hiring season. Here are a few simple tips: 1. Employee Referrals: Take advantage of employee referrals. You get great results developing ways for current employees to recommend new hires. Who better to understand the culture and work load than a current employee? Make sure you have easy to use tools in place to achieve this. And don’t forget about incentives!

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5 Critical Factors Affecting Employee Productivity at Work

CakeHR

For example, a salesperson in the B2B field will have to change their approach and processes once they transfer to the B2C arena. Knowing about B2C consumer psychology will be a huge advantage in their work. Worried about your employees’ productivity? A productive workforce is the engine behind every successful business. Having a set of hard-working, productive employees will make reaching your goals and targets a breeze.

B2C 94

5 of the Best Industries for Job Seekers and Recruiters in 2017

CareerBuilder

CareerBuilder CEO Matt Ferguson believes that growth in these categories may be due to factors beyond simple supply and demand: Our research shows that employers are very invested in expanding headcount in areas such as analytics and data science, product development and sales as they strive to stay competitive in B2B and B2C markets. Every good business experiences periods of growth. Some are influenced by customer demand, while others are spurred on by changing technology.

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By the Numbers: March 13, 2020

BountyJobs

The Numbers: Many B2C human cloud firms are putting plans in place to help independent contractors due to COVID-19 concerns. BountyJobs Bites. Tech Pay Increases, HR Pay Growth Lowest.

B2C 79

How to find Inside Sales Managers with Boolean search strings

Workable

Have B2C experience. intitle:resume OR inurl:resume) “inside sales manager” B2C -job -jobs -sample -examples -indeed. To hire Inside Sales Managers , use Boolean search on Google. This sourcing method helps you find qualified candidates to strengthen your talent pipeline. Modify our example search strings based on your needs. Generic search string to find Inside Sales Managers. Your search strings should have three basic elements: The job title of candidates you’re looking for.

B2C 48

The Power of Landing Pages for Recruiting

Recruiting Blogs

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. Landing pages are one of the key weapons that marketing teams use to attract and convert potential customers.

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Your Weekly Checklist for “The Summer to Evolve” — August 17-21

Jobvite

Candidates expect the recruitment process to deliver the same seamless experience they encounter in B2C marketing. Say the words “content strategy” to a recruiter and their eyes might glaze over. That’s something for the corporate marketing team to worry about, right? Wrong!

B2C 56

3 Ways to Improve Your Employees Business Writing Skills

CakeHR

Unlike in the past, most modern day B2B and B2C communication is conducted through writing, rather than face-to-face. Business writing is a critical component of organizational communication that can help build your brand, increase its, visibility, and improve its reputation. If you are a Human Resource manager , you probably spend most of your work days writing letters, emails, reports, and other types of business material.

B2C 81

The Small Stuff With Big Impact

Jeff Waldman - Recruiting

For example, if you’re a company that builds a B2C mobile app that is about online grocery shopping then I want to immerse myself in the product experience. We live in a world where we reward big accomplishments – the Toronto Raptors winning their first NBA championship and the city of Toronto going insane (yes, I went bonkers), or fist bumping the salesperson who landed the big 7-figure deal or celebrating your child’s honour roll achievement.

B2C 55

3 Secrets Content Marketers Know About Talent Acquisition

Brazen Recruiting

Content marketing is so big in fact that the Content Marketing Institute’s (CMI) 2015 Content Marketing Budgets, Benchmarks and Trends report found that 86% of B2B and 77% of B2C organizations have some sort of content marketing strategy in place. On average, CMI found that B2B content marketers use 13 content distribution tactics (channels) and B2C content marketers use 11. What does marketing have to do with talent acquisition?

Learning Corner with Jeff Pfeffer: How to Get More Benefit from Health Benefits

Cornerstone On Demand - Talent Management

PeopleMetrics’ 2013 Most Engaging Customer Experiences study noted that “across seven different B2C verticals, health insurance had the lowest net promoter score” with “few customers trusting their insurance providers to do what’s in their best interest.” Some years ago, after a particularly bad experience, I asked our associate vice president of benefits how much we were paying the person who helps us decide which health benefits to offer to employees.

Your Weekly Checklist for “The Summer to Evolve” — August 17-21

Jobvite

Candidates expect the recruitment process to deliver the same seamless experience they encounter in B2C marketing. Say the words “content strategy” to a recruiter and their eyes might glaze over. That’s something for the corporate marketing team to worry about, right? Wrong!

B2C 52

Diversity in SaaS Companies

Manatal

This goes for consumers just as well as it does partners and business collaborators, covering both b2b and b2c endeavors. Diversity in the corporate world is a hot topic raising complex questions.

Recruitment Gems From CareerBuilder’s Empower Atlanta Roadshow

CareerBuilder

Candidate experience won’t impact your B2C brand? What do you get when you put together renowned speakers, ample networking opportunities, excellent food and swag (obviously!), cutting-edge product demos, and satisfied customers sharing their stories with other practitioners? CareerBuilder’s first Empower Roadshow event leading up to Empower 2015. What is Empower 2015, you ask? Great question!

B2C 87

The Small Stuff Matters

Jeff Waldman - Recruiting

For example, if you’re a company that builds a B2C mobile app that is about online grocery shopping then I want to immerse myself in the product experience. We live in a world where we reward big accomplishments – the Toronto Raptors winning their first NBA championship and the city of Toronto going insane (yes, I went bonkers), or fist bumping the salesperson who landed the big 7-figure deal or celebrating your child’s honour roll achievement.

B2C 46

The Best Practices for Hiring Superstar Sales People

Social Talent

whether the job is B2B sales or B2C sales, and other factors that might impact the day-to-day nature of the job. Hiring a salesperson is a high-stakes proposition. A great salesperson won’t just generate revenues for your business but will also win new accounts for your enterprise and serve as a face for your brand. A truly terrific salesperson can make a good impression anywhere, enhancing your company’s reputation.

B2C 118

Event Recap: BMA – Forecasting a Great Year

Celarity

Whether you’re B2B or B2C, you’ll want to know if your brand has an awareness or conversion problem. No one ever said that strategic planning and budgeting was easy. Thankfully, BMA’s November 30th Forecasting a Great Year event gave some insight on how you can choose the coming year’s top marketing priorities. Tyler Olson, Founder of Modern Foundation , lead an interactive session for 2018 marketing planning.

B2C 52

The Not So Quiet Revolution of Consumer 2 Consumer Business

SailorAnn

With features such as customer reviews, ratings and engagement; buyers now have a greater level of transparency than in typical business to consumer (B2C) models. The success of the new C2C model has challenged many static B2C industry models forcing them to modernize their service offerings or risk losing market share. Operating in over 58 countries Uber and has shaken the foundation of the traditional taxi B2C service model.

B2C 28

Top 10 Ways to Optimize Your LinkedIn Profile

TeamBuilderSearch

Dawn Senior Digital Marketing Manager | SaaS Product Marketing | Digital Transformation CRM | B2B & B2C Customer Experience”. Did you know that on average, 90% of recruiters use LinkedIn? Kinsta ] That means that almost all recruiters are using LinkedIn to fill open positions. Whether or not you are actively seeking a new career, it’s a good idea to keep your profile up-to-date. You never know when you might get noticed for your dream job.

B2C 56

JazzHR’s Allie Kelly Named to Top 50 Women Leaders in SaaS

JazzHR

As a customer-centric marketing leader with core strengths in transformational change and growth-stage leadership, Allie has spent the last 16 years driving scalable, sustainable growth for B2B and B2C companies. JazzHR is extremely proud to announce that our VP of Marketing, Allie Kelly, has been named to The Software Report’s Top 50 Women Leaders in SaaS of 2019 ! Allie shares the spotlight with some of the most accomplished women across the software industry.

B2C 24

5 of the Best Industries for Job Seekers and Recruiters in 2017

CareerBuilder

CareerBuilder CEO Matt Ferguson believes that growth in these categories may be due to factors beyond simple supply and demand: Our research shows that employers are very invested in expanding headcount in areas such as analytics and data science, product development and sales as they strive to stay competitive in B2B and B2C markets. Every good business experiences periods of growth. Some are influenced by customer demand, while others are spurred on by changing technology.

B2C 40

How to Reach Business Decision Makers in B2B Sales

Lusha

While every prospect in the B2C world is a possible customer – with each consumer capable of making their own buying decisions – the B2B world operates differently.

B2B 52

Cloudy No More: HR Technology is Redefining Human Resource Management for the Cloud Commerce Industry

CakeHR

In the age of constant social media interactions, if employees do not live by a defined set of values which they bring to every task they do, taglines ring empty and prospects – both B2B and B2C – look for authenticity elsewhere. The Harvard Business Review conducted a survey in 2015. They asked companies from several industry segments questions about their perception of the impact cloud has had on business in general.

2019 Trends: What to Expect in the Year Ahead

Recruiting Daily Advisor

Both B2B and B2C buyers have gotten progressively younger, and a female salesperson no longer has any connotation, negative or otherwise. 2019 is quickly approaching, and with it comes the predictions of what organizations can expect for the following year. So what will 2019 have in store? Source: Rasica / iStock / Getty Images.

B2C 60

Why Your Company Needs to Focus on Internal Customers

Recruiting Daily Advisor

The vast majority of the discussion around customer service focuses on relationships between internal customer-facing staff and external customers, whether at the business-to-business (B2B) or business-to-consumer (B2C) level. Exceptional customer service is a major selling point for companies that can do it well.

B2C 63