Let’s Talk About the B2B vs. B2C Sales Process

Lusha

This, my friends, is B2C sales 2.0 In this post, we’ll deep dive into the ins and out of B2B and B2C sales processes, how they differ and how they aim to be more alike, and answer the questions on the minds of so many in the SaaS space – can a B2B product be sold with a B2C approach?

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Let’s Talk About the B2B vs. B2C Sales Process

Lusha

This, my friends, is B2C sales 2.0 In this post, we’ll deep dive into the ins and out of B2B and B2C sales processes, how they differ and how they aim to be more alike, and answer the questions on the minds of so many in the SaaS space – can a B2B product be sold with a B2C approach?

B2C 52
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Let’s Talk About the B2B and B2C Sales Process

Lusha

This, my friends, is B2C sales 2.0 In this post, we’ll deep dive into the ins and out of B2B and B2C sales processes, how they differ and how they aim to be more alike, and answer the questions on the minds of so many in the SaaS space – can a B2B product be sold with a B2C approach?

B2C 52

B2B, B2C… What About B2T?

SmashFly

The post B2B, B2C… What About B2T? Over the last decade we have seen a significant shift of power in the labor market, from one that is employer-driven to one that is more candidate-driven than. appeared first on SmashFly Blog. Employer Brand 2018 ideas

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What B2B Can Learn from B2C: Optimizing Data for a Better Customer Journey

Lusha

Well, for one, we’re starting to see B2B and B2C sales tactics merge. In this article, we’ll take a look at how B2C uses data to create a self-serve business model, and how B2B companies can begin transitioning to do the same. B2C companies have less customized customer journey map.

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3 B2C Companies Using AI to Transform their Candidate Sourcing Strategies

HR Technologist - RB

We take a look at how three top B2C companies are leveraging AI to optimize their candidate sourcing strategy. Recruitment & Onboarding

B2C 67

The #1 Priority for Recruitment Marketing in 2021

Rally Recruitment Marketing

We were already way behind our B2B and B2C marketing peers in embracing digital marketing, and that gap became particularly visible in 2020 because of our weakness in technology. 2021 is here with so much to be hopeful for, and yet there are still many unknowns ahead.

[PODCAST] MQL vs SQL and Why This is a Never-Ending Game

Recruiting Daily

It is a little bit different in B2C. Are B2B marketing teams beholden to sales teams? Short answer: Yes. In B2B, marketing is completely a function designed to support sales. But in B2B, marketing teams support sales.

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Why Career Site Visitor Behavior Matters to Candidate Conversion

Talemetry

In the world of B2B or B2C marketing, digital marketers are constantly measuring data and analytics around website visitor behavior. Understanding where visitors are spending their time, what content they are viewing most, and what pages they are interacting with is essential in knowing how to engage with potential customers in future interactions.

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To Get More out of Your Employees, You Have to Give Them More

Recruiter

Whether they operate in B2B, B2C, or even the social sector, nearly every leader I know spends a significant amount of time worrying about how to help their employees get more done. Productivity is a topic that comes up a lot when I speak with CEOs and business leaders about their companies. Higher productivity is such a common pain point because it's so hard to achieve: How can you improve

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Why Career Site Visitor Behavior Matters to Candidate Conversion

Talemetry

In the world of B2B or B2C marketing, digital marketers are constantly measuring data and analytics around website visitor behavior. Understanding where visitors are spending their time, what content they are viewing most, and what pages they are interacting with is essential in knowing how to engage with potential customers in future interactions.

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The Different Types of Marketing Roles Companies Hire For

Recruiterbox

B2B versus B2C marketing. Let’s start high level and define the two main marketing categories – B2B and B2C. B2C stands for “ Business-to-Consumer ” meaning the company’s marketing efforts are directed at everyday people. Here are some distinct differences between B2B and B2C marketing: The cost of the purchase. The majority of B2C transactions involve a relatively minor amount of money. B2C marketing is most often impersonal and targeted at the masses.

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New Content | Hiring For Retail and Consumer Sales Roles

Social Talent

It’s easy to forget how often we find ourselves as part of a B2C transaction, as a key element in a consumer sales relationship. SocialTalent’s B2C and Retail Sales content is available to view on our platform today. Money makes the world go round – especially the world of consumer sales. We shop more than we ever have before, in high street shops, department stores, malls and even online, from the comfort of our own homes.

Using Email to Boost Your Event Attendance: RallyFwd Sneak Peek

Rally Recruitment Marketing

I worked for a small resort company, where I launched their first website and the first B2C email campaign. Getting recruiting events right isn’t easy. One challenge that many Talent Acquisition teams have upfront is ensuring that the right quantity and quality of candidates shows up to their events. At our second RallyFwd Virtual Conference (happening in just a few days’ time!),

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The Business Impact of a Poor Candidate Experience, and What You Can Do About It

Rally Recruitment Marketing

The negative outcomes can result in a loss of up to millions of dollars a year for business to consumer (B2C) companies in industries like hospitality, travel, retail or telecommunications.

How to Get a Job in Marketing

Recruiterbox

B2C marketing vs B2B marketing. The two overarching categories of marketing are B2C (business to consumer) and B2B (business to business). As the names suggest, B2C is the marketing individuals are exposed to and B2B tries to convince another organization to make a purchase. Here are the main differences between the two: B2C purchases are often inexpensive, while B2B purchases are often more costly.

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Ready to Start Social Recruiting? 4 Questions to Cover With Marketing First

Rally Recruitment Marketing

For some B2C and B2B companies, the social accounts are there to showcase products. As Recruitment Marketers we know that social media can be extremely helpful to any organization’s recruiting efforts. While we know social is worth investing time in, there are many questions that need to be answered before jumping in: like whether you ought to share social accounts with marketing, and who should be responsible for creating and posting content?

How Staffing Agencies Can Create a Community For Job Applicants Using Social Media

AkkenCloud

The days where B2C agencies appeared on Facebook and B2B agencies on LinkedIn are long gone. What does social media strategy mean to your staffing agency?

The Power of Landing Pages for Recruiting

Select Software Reviews

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. Landing pages are one of the key weapons that marketing teams use to attract and convert potential customers.

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Are you prepared for the hiring season?

ApplicantStack Recruiting Software

Whether you are a B2B or a B2C, you want to be prepared for your busy hiring season. Here are a few simple tips: 1. Employee Referrals: Take advantage of employee referrals. You get great results developing ways for current employees to recommend new hires. Who better to understand the culture and work load than a current employee? Make sure you have easy to use tools in place to achieve this. And don’t forget about incentives!

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Recruit CRM's Recruitment Entrepreneur Series Ft. Maxime Cohendet

Recruit CRM

He loves to build effective growth strategies and uses his creative growth hacks to bring in traffic and develop a sustainable audience on his B2C website.

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Whole-person leadership: Lead your employees as people

Workable

It doesn’t matter if you are working in a B2C or B2B environment. During the pandemic, HR technology has enabled the recruitment and onboarding of new team members, but many of those individuals are yet to meet their colleagues and managers in person.

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Boolean Search Recruiting With Hiretual: Everything You Need To Know

Hiretual

b2b, b2c, etc.). Boolean search recruiting has been a staple in the industry for a long time.

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Adaptive Leadership and Human-Centered Design: What the Future Holds for HR

Visier - Talent Acquisition

We don’t even design in a B2C format. “People analytics is here to stay,” declared Lexy Martin, Principal, Customer Value and Research at Visier, during a recent Outsmart Global Digital Summit panel. Organizations are successfully using it, but where do we go from here?” .

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Sustainable Selling is the Future of B2B Prospecting Tools

Lusha

Also, if you’ve been keeping track of the B2B vs. B2C sales process discussion, these insights can help you optimize your customer’s journey and make it more self-serving like the B2C model. How many different B2B prospecting tools are sales reps using at your organization?

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5 Critical Factors Affecting Employee Productivity at Work

CakeHR

For example, a salesperson in the B2B field will have to change their approach and processes once they transfer to the B2C arena. Knowing about B2C consumer psychology will be a huge advantage in their work. Worried about your employees’ productivity? A productive workforce is the engine behind every successful business. Having a set of hard-working, productive employees will make reaching your goals and targets a breeze.

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Learning Corner with Jeff Pfeffer: How to Get More Benefit from Health Benefits

Cornerstone On Demand - Talent Management

PeopleMetrics’ 2013 Most Engaging Customer Experiences study noted that “across seven different B2C verticals, health insurance had the lowest net promoter score” with “few customers trusting their insurance providers to do what’s in their best interest.” Some years ago, after a particularly bad experience, I asked our associate vice president of benefits how much we were paying the person who helps us decide which health benefits to offer to employees.

5 of the Best Industries for Job Seekers and Recruiters in 2017

CareerBuilder

CareerBuilder CEO Matt Ferguson believes that growth in these categories may be due to factors beyond simple supply and demand: Our research shows that employers are very invested in expanding headcount in areas such as analytics and data science, product development and sales as they strive to stay competitive in B2B and B2C markets. Every good business experiences periods of growth. Some are influenced by customer demand, while others are spurred on by changing technology.

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How to find Inside Sales Managers with Boolean search strings

Workable

Have B2C experience. intitle:resume OR inurl:resume) “inside sales manager” B2C -job -jobs -sample -examples -indeed. To hire Inside Sales Managers , use Boolean search on Google. This sourcing method helps you find qualified candidates to strengthen your talent pipeline. Modify our example search strings based on your needs. Generic search string to find Inside Sales Managers. Your search strings should have three basic elements: The job title of candidates you’re looking for.

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By the Numbers: March 13, 2020

BountyJobs

The Numbers: Many B2C human cloud firms are putting plans in place to help independent contractors due to COVID-19 concerns. BountyJobs Bites. Tech Pay Increases, HR Pay Growth Lowest.

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The Power of Landing Pages for Recruiting

Recruiting Blogs

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. Landing pages are one of the key weapons that marketing teams use to attract and convert potential customers.

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The Small Stuff With Big Impact

Jeff Waldman - Recruiting

For example, if you’re a company that builds a B2C mobile app that is about online grocery shopping then I want to immerse myself in the product experience. We live in a world where we reward big accomplishments – the Toronto Raptors winning their first NBA championship and the city of Toronto going insane (yes, I went bonkers), or fist bumping the salesperson who landed the big 7-figure deal or celebrating your child’s honour roll achievement.

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3 Secrets Content Marketers Know About Talent Acquisition

Brazen Recruiting

Content marketing is so big in fact that the Content Marketing Institute’s (CMI) 2015 Content Marketing Budgets, Benchmarks and Trends report found that 86% of B2B and 77% of B2C organizations have some sort of content marketing strategy in place. On average, CMI found that B2B content marketers use 13 content distribution tactics (channels) and B2C content marketers use 11. What does marketing have to do with talent acquisition?

3 Ways to Improve Your Employees Business Writing Skills

CakeHR

Unlike in the past, most modern day B2B and B2C communication is conducted through writing, rather than face-to-face. Business writing is a critical component of organizational communication that can help build your brand, increase its, visibility, and improve its reputation. If you are a Human Resource manager , you probably spend most of your work days writing letters, emails, reports, and other types of business material.

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Your Weekly Checklist for “The Summer to Evolve” — August 17-21

Jobvite

Candidates expect the recruitment process to deliver the same seamless experience they encounter in B2C marketing. Say the words “content strategy” to a recruiter and their eyes might glaze over. That’s something for the corporate marketing team to worry about, right? Wrong!

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Your Weekly Checklist for “The Summer to Evolve” — August 17-21

Jobvite

Candidates expect the recruitment process to deliver the same seamless experience they encounter in B2C marketing. Say the words “content strategy” to a recruiter and their eyes might glaze over. That’s something for the corporate marketing team to worry about, right? Wrong!

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Recruitment Gems From CareerBuilder’s Empower Atlanta Roadshow

CareerBuilder

Candidate experience won’t impact your B2C brand? What do you get when you put together renowned speakers, ample networking opportunities, excellent food and swag (obviously!), cutting-edge product demos, and satisfied customers sharing their stories with other practitioners? CareerBuilder’s first Empower Roadshow event leading up to Empower 2015. What is Empower 2015, you ask? Great question!

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Diversity in SaaS Companies

Manatal

This goes for consumers just as well as it does partners and business collaborators, covering both b2b and b2c endeavors. Diversity in the corporate world is a hot topic raising complex questions.

The Small Stuff Matters

Jeff Waldman - Recruiting

For example, if you’re a company that builds a B2C mobile app that is about online grocery shopping then I want to immerse myself in the product experience. We live in a world where we reward big accomplishments – the Toronto Raptors winning their first NBA championship and the city of Toronto going insane (yes, I went bonkers), or fist bumping the salesperson who landed the big 7-figure deal or celebrating your child’s honour roll achievement.

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The Best Practices for Hiring Superstar Sales People

Social Talent

whether the job is B2B sales or B2C sales, and other factors that might impact the day-to-day nature of the job. Hiring a salesperson is a high-stakes proposition. A great salesperson won’t just generate revenues for your business but will also win new accounts for your enterprise and serve as a face for your brand. A truly terrific salesperson can make a good impression anywhere, enhancing your company’s reputation.

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