Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding.

The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

The idea of the “untapped channel” is exciting to us recruitment marketers, especially in today’s noisy, competitive talent market. External brand surveys. A post shared by BMO Campus Recruitment (@bmo_on_campus). Employer review ratings (i.e.

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5 Considerations for When Hiring your First Employer Brand Leader

Rally Recruitment Marketing

More companies are realizing the value of having a team member dedicated to employer branding, and I’m seeing so many job postings that are searching for unicorns. . I recently started as the Manager of Employer Brand at 1Password. Employer Branding Recruitment Marketing

The North Star Of Recruitment Marketing: The Employee Value Proposition And Employer Brand

Recruitics

The team at Recruitics believes employees are at the heart of any business. Employer Branding Recruitment Marketing Candidate ExperienceAs employees become more and more engaged in their job and their company, the business thrives.

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

How to Strengthen Your Employer Brand by Showcasing the People Behind your Products (Part 1)

Rally Recruitment Marketing

Highlighting your products as a selling point in your employer brand content can certainly be effective, but recent data suggests that candidates care just as much, if not more, about the people behind those products. Employer Branding Recruitment Marketing

5 Employer Brand Launch Lessons from Rally Award Winners

Rally Recruitment Marketing

More than ever before, it comes down to your employer brand. But if you’re creating your employer brand for the first time, or you’re revamping it, it’s easy to get bogged down in all of the moving pieces. the people you choose to feature your employer brand in action .

How to Strengthen Your Employer Brand by Showcasing the People Behind your Products (Part 2)

Rally Recruitment Marketing

Providing world-class medicine to more than 4 million pets per year, VCA’s strong corporate brand presented a perfect opportunity for Ally and her team to begin building an employee advocacy program. . Ally Brown, Employer Brand Manager, VCA Animal Hospitals.

8 Recruitment Marketing Tools You Need Right Now

Rally Recruitment Marketing

As a recruitment marketer, you’re responsible for a lot. With responsibilities spanning across content creation, marketing, graphic design, project management and other areas, having the right Recruitment Marketing tools to support your efforts is essential. .

Give & Get Employer Branding Book (download a free chapter!)

Rally Recruitment Marketing

In their new book, Give & Get Employer Branding , Charlotte Marshall and Bryan Adams introduce the idea that your company’s employer brand should act as a “smart filter” that repels the many and compels the few to want to join your organization.

Why Failing is Key to Breakthrough Employer Branding

Rally Recruitment Marketing

Recruitment Marketing and employer branding work — and most work, in general — is often affected by this same line of thinking. Tony’s session at RallyFwd will be “ Listening: The Most Powerful Tool in Building Your Employer Brand ”.

Offboarding: The Best Last Impression of Your Employer Brand

Rally Recruitment Marketing

My name is Carrie Corcoran, and I’m a strategic talent attraction, Recruitment Marketing and employer branding leader experienced in driving organizational transformations and championing alignment between talent, leadership development and operations. Hi, Rally community!

4 Ways to Break Through In Your Employer Branding from RallyFwd

Rally Recruitment Marketing

Today’s labor market is like selling your t-shirt in a large department store; as customers (candidates) stroll through the aisles they’re pulled at by more options (jobs) than they know what to do with. Session: Failing Your Way to Employer Brand Success.

4 More Ways to Break Through In Your Employer Branding from RallyFwd

Rally Recruitment Marketing

Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employer branding toolkit. Bias, whether conscious or unconscious, affects even the best recruiters.

3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

TikTok has taken off like wildfire, and many companies have taken notice and have started creating Recruitment Marketing content for the platform. To help you get started, here are 3 ways that you can use TikTok to boost your employer brand.

5 Data Points that Prove Recruitment Marketing is Growing

Rally Recruitment Marketing

What Recruitment Marketing budget do practitioners need to do their best work and enable their companies to compete for top talent? What salary do recruitment marketers make and how is the effectiveness of their efforts measured? Recruitment Marketing teams are growing.

Stop Bragging About Your Employer Brand

Rally Recruitment Marketing

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. What would your recruitment team say about that?

What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Best Recruitment Marketing Campaign. A series of new employer brand videos featuring 120(!!!)

Leverage Employee Generated Content to Help Your Employer Brand

Rally Recruitment Marketing

To help you out here, we gathered 6 ways to leverage EGC to influence the candidate journey and elevate your employer brand. Rally note: Want to learn even more about how to use EGC to support your talent acquisition and Recruitment Marketing strategy?

7 Steps to Programmatic Employer Brand Advertising

Rally Recruitment Marketing

So, if that holds true, then something we need to talk about more in Recruitment Marketing is the fact that to meet candidate expectations, we need to start adopting more consumer marketing approaches! Building out a branded programmatic campaign.

RallyFwd on May 11: Learn Breakthrough Employer Branding from the Experts

Rally Recruitment Marketing

around the world compared to pre-pandemic levels and so few people applying to these roles , employers are having to think outside the box to meet their recruiting needs and support business growth. Establish an employer brand that endures long term.

EBrandCon Wrapup: Recruitment Marketing and Employer Branding Takeaways

Rally Recruitment Marketing

I’ve spent my time learning all there is to know about Recruitment Marketing, getting a grasp on creating compelling content for the company blog and connecting with the great people in our community. So I was delighted when I had the chance to kill three birds with one stone by attending GSMI’s Employer Branding Strategies Conference – more affectionately known as EBrandCon – in San Diego earlier in May. Employer Branding Recruitment Marketing

8 Workplace Awards to Strengthen Your Employer Brand

Rally Recruitment Marketing

With 82% of today’s candidates considering employer brand and company reputation before applying for a job, your candidates are looking for trustworthy proof of your company culture before they click “apply.” . Here’s a list of the 8 employer awards to apply to in 2022.

3 Ways Your Employer Brand Can Re-Recruit Employees

Rally Recruitment Marketing

Prospective candidates are already watching employer brands to determine how they’re treating employees and responding to the COVID-19 crisis. Read more about Charlotte’s session on “Give and Get” Employer Branding and register to attend here.

Using Video for Recruitment Marketing & Employer Branding

Recruitics

This is particularly true as we continue to navigate the current labor market and incorporate changes that have come about as a result of the pandemic. The need of companies to differentiate themselves from their competitors has led to their developing new and dynamic recruitment strategies.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. Recruitment Marketing tips and more.

How Employer Branding Can Help Manage Risk During a Crisis

Rally Recruitment Marketing

As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have.

Spotlight Your Employer Brand Through Customer Stories

Rally Recruitment Marketing

As Recruitment Marketing practitioners, we often focus on producing a high volume of employee stories to raise employer brand awareness, communicate our company culture, and encourage candidates to be a part of our mission. Employer Branding Recruitment Marketing

5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

Is public relations part of your overall Recruitment Marketing strategy? However, it’s worth getting familiar with a few common PR approaches since they could benefit your overall Recruitment Marketing strategy as your team develops. .

Employer Branding Strategies That Target Top Talent

Recruitics

Even when a company has invested in employer branding to communicate the entirety of the employee experience, they generally cannot control the effects of the corporate brand on the general public. Employer Branding Recruitment Marketing Featured Post

3 Steps to Building an Employer Brand Team for Growth

Rally Recruitment Marketing

As such, investing in an employer brand (EB) function to nurture candidates and drive brand awareness could be a strong value add now more than ever before. . In addition to that, some of you may be on teams that are urgently recruiting for frontline and essential workers.

How to Build an Employer Brand KPI Dashboard

Rally Recruitment Marketing

In many ways, our roles in Recruitment Marketing and employer branding are more imperative than ever before. I’m fixated on reports and numbers because I come from a digital marketing background and only just transitioned over to Recruitment Marketing in January 2020.

The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do.

Q&A With Ugo Nwankwo, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.

The Complete List of Resources to Inform your Recruitment Marketing Strategy

Rally Recruitment Marketing

As we’ve spoken a lot about at Rally recently, the right intel can provide so much to recruitment marketers: better, more proactive hiring; more support and respect from leadership; the confidence that what you’re doing is working — the list goes on. .

3 Experimental Recruitment Marketing Campaigns that Worked

Rally Recruitment Marketing

Every year, the Rally® Awards shine a light on practitioners for their achievements in Recruitment Marketing and employer branding strategies. Standing out as an employer in the highly competitive customer service industry. Rally Awards Recruitment Marketing

6 Ways to Celebrate National Nurses Week as a Recruitment Marketer

Rally Recruitment Marketing

Nurses need help, and one of the best ways that employers can show their support is by hiring more nurses. . Competition is stiff right now, and one of the ways that employers are breaking through the noise to attract talent is by sharing workplace achievements and awards. .

Know your Recruitment Marketing funnel [Rally Inside]

Rally Recruitment Marketing

There’s a lot of Recruitment Marketing strategy that goes into driving qualified talent to apply for your company’s open jobs. So we’re excited to announce a new way to see your Recruitment Marketing funnel using our analytics & benchmarking tool, Rally® Inside !

Q&A With Samantha Schuch, Recruitment Marketing Rising Star

Rally Recruitment Marketing

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.

Recruitment Marketing: How to Finally Prove which Strategies Generate Applicants

Rally Recruitment Marketing

Today’s Recruitment Marketing strategies are much more comprehensive (and mature) than simply advertising jobs on job boards. I’m excited to announce you can finally prove which Recruitment Marketing strategies generate applicants!