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SHIFT BLOG SERIES: LESSONS IN EMPLOYER BRAND FROM DELTA’S CUSTOMER EXPERIENCE

exaqueo

Delta Air Lines was the third largest airline in the U.S. At that time, US Airways and United Airlines had already declared bankruptcy, leaving nearly half of the commercial aviation industry’s capacity under bankruptcy court’s oversight ( CNN Money ). It was a turbulent time for airlines. Fast-forward to the present day.

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3 Examples of Great Organizational Culture You Can Learn From

Indeed

Southwest Airlines hires service-minded, fun-loving individuals. Southwest Airlines began flying with just four planes in 1971, and has grown to employ more than 52,000. Department of Transportation’s most recent data, Southwest Airlines is the nation’s largest carrier in terms of originating domestic passengers boarded.

Culture 91
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RallyFwd December 8: Speakers Announced

Rally Recruitment Marketing

Every year, thousands of professionals walk away from our RallyFwd Virtual Conference with practical strategies and tactics from the best of the best in Recruitment Marketing, employer branding and candidate experience. Rally note: Read our interview with Todd previewing his keynote at RallyFwd here!

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3 Examples of Great Organizational Culture You Can Learn From

Indeed

Southwest Airlines hires service-minded, fun-loving individuals. Southwest Airlines began flying with just four planes in 1971, and has grown to employ more than 52,000. Department of Transportation’s most recent data, Southwest Airlines is the nation’s largest carrier in terms of originating domestic passengers boarded.

Culture 48
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Level Up Your Hiring: Gamification — Fad or Future?

Recruiting Blogs

In 1981, airlines like Eastern Airlines began using gamification elements in their frequent flyer programs to incentivize travel. They can go beyond traditional resumes and interviews to reveal how candidates react under pressure, collaborate with others, and think creatively. Can gamified hiring improve diversity and inclusion?

Hiring 40
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6 Fascinating Recruitment News Stories to Kick-Off the New Month – 1st August 2016

Social Talent

Even though companies that have diverse talent “will build more innovate products and services, get more market share, and have more revenue”. For example, LinkedIn head of recruiting, Liz Morgan says “My goal is to increase the number of women in STEM who come for on-site interviews.” Employer branding that focuses on women.

Smashfly 114
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HR Check In: The Trifecta of Recruiting (Social Recruiting, Candidate Experience, Employer Brand)

Jibe

Your job seekers expect a positive candidate experience, availability and engagement from you on social tools, and the visibility into an attractive employer brand when they look for positions at your company. Why Your Company Needs Employer Branding & How To Get Started (Recruiting Blogs). Not looking at analytics.