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What is Recruitment Marketing?

JazzHR

At first glance, recruitment and marketing might not appear to have much in common. However, just as traditional marketing is all about connecting your brand with the right people using the right messages, successful recruiting is about attracting the right candidates for the right role. It’s no secret that recruitment has changed substantially in recent years. So what are the elements of recruitment marketing and how do they work?

Cell Counts: Why Mobile Recruiting Matters for Candidate Experience

Recruiting Daily

The concept of candidate experience has become so ubiquitous to the recruiting conversation it’s become something of a cliché, a commoditized, catch all catch-phrase that’s grist for the content marketing and consulting mill. Which means it’s a lot like “mobile recruiting,” that other obnoxiously omnipresent talent technology trending topic. Which makes you wonder why recruiting still sucks so badly at both mobile and candidate experience.

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Cell Counts: Why Mobile Recruiting Matters for Candidate Experience

Recruiting Daily

The concept of candidate experience has become so ubiquitous to the recruiting conversation it’s become something of a cliché, a commoditized, catch all catch-phrase that’s grist for the content marketing and consulting mill. Which means it’s a lot like “mobile recruiting,” that other obnoxiously omnipresent talent technology trending topic. Which makes you wonder why recruiting still sucks so badly at both mobile and candidate experience.

Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

Ongig

You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. My friend Eric Osterman (Recruitment Marketing Manager at CenturyLink calls it the “Hotel Lobby Theory” — the lobby needs to look pretty but if the room doesn’t look great, no one comes back! After all, their job is make your company/brand look great.

Taleo 40

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. The report is packed with best practices that modern recruiting organizations can learn from.

Social Recruiting Strategies to Survive the Loss of Free Job Postings on Indeed

SmartSearch

While industry professionals are speculating about the reasons behind Indeed’s announcement, the impact is clear: Effective January 7, 2019, if you want your jobs to be on Indeed, you must be sponsoring your jobs on Indeed. This policy change may seem scary, but it also offers new opportunities for you to evolve your recruitment marketing strategy. Want more candidates applying to your jobs…without paying more for job advertising?

Oldie but Goodie: The Time for Talent Analytics in Recruitment is NOW

SmashFly

On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. And while a lot of the focus is on current employees or core HR (and should be), recruitment marketing and how you effectively and efficiently find your employees is just as critical. This article will focus on where Talent Analytics fits in your recruiting strategy and some insights into what you should be looking for.

You Asked, We Answered: 7 Questions Recruiters Have About Career Sites

Jibe

It wasn’t always the case that these recruiting assets were so high on the priority list, but things (especially on the candidate side of the equation) have changed drastically in a short period of time. And those employers that have taken the time to improve theirs are starting to reap the benefits from mobile recruiting, SEO, employer branding, candidate experience, and more. The virtual event was hosted by our SVP of Marketing, Ivan Casanova.

SEO 51

Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

There are a ton of great HR/Recruitment blogs. Ongig, of course, has its own recruiting blog — you’re reading it right now! This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Top 3 HR/recruitment blog posts.

The Recruiting Strategy that Will Get You a Promotion In 2017

Jibe

We don’t necessarily want to be the ones to ever-so-bluntly say that your recruiting team is misallocating money, time, and other valuable resources. 45% of 2016 budget was allocated to job boards, advertising and recruitment agency costs— only 8% was allocated to employer branding. Without a doubt, it takes time to see the benefits of proactive recruiting strategies, but once you do you’ll be thanked (and hopefully rewarded) graciously.

eBook 42

What Is Inbound Recruiting? Here’s Everything You Need to Know

Jibe

Inbound recruiting is a methodology that uses digital marketing strategies to engage targeted groups of passive and active job seekers at different phases of the recruiting funnel. It combines elements of both employer branding and recruitment marketing to attract, nurture and convert candidates as well as to retain current employees. Inbound Recruiting Vs. Inbound Marketing – The Great Overlap. The job market has been no exception.

eBook 58

Rethinking job descriptions: How impact descriptions can attract better candidates [Free Templates]

JobAdder

Recruitment Agency Software. Recruitment CRM. Tailored to temp & contract recruitment; source, place and manage contractors with ease & speed. Recruitment SMS. Recruitment Analytics. Recruitment AI/Automation. In-House Recruitment Software. Recruitment Management System. Recruit faster by giving hiring managers better visibility of shortlist and hiring progress. Job Boards. Job Posting. Mobile Recruitment.