What is Recruitment Marketing?

JazzHR

At first glance, recruitment and marketing might not appear to have much in common. However, just as traditional marketing is all about connecting your brand with the right people using the right messages, successful recruiting is about attracting the right candidates for the right role. It’s no secret that recruitment has changed substantially in recent years. So what are the elements of recruitment marketing and how do they work?

A Simple Guide To SEO

RecruitmentJuice

When hearing people discuss the best way to “optimise” your website or job advert for “SEO” purposes, you may feel like you’re listening to someone speaking a make-believe language. What is SEO? SEO (Search Engine Optimisation) is where you ensure that your website or job advert gets the most organic traffic as possible on search engines such as Google. Also, while SEO seems like a made-up language at first, it’s not too hard to get your head around.

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How Your Dealership Can Improve Your Recruitment Marketing Strategy to Avoid Overspending on Job Boards

Hireology

With the unemployment rate at a record-low, the hiring market is more competitive than ever before for employers across industries. And finding top talent is even more challenging for retail automotive, as fewer than 1 percent of job seekers are interested in careers at dealerships. Due to the limited interest in careers in retail automotive, dealers often end up paying a steep “brand tax” by overspending on job boards. employees would be open to new job opportunities.

The Ultimate SEO Guide for Recruiters

JobAdder

As a recruiter, reaching the right audience of employers and job-hunters is essential to finding clients and hiring the best candidates for their needs. What many recruitment agencies don’t know, however, is that a great SEO strategy is the most powerful way to do this in 2020.

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3 Reasons Recruitment Marketing is the BEST Way To Attract Great Candidates

Social Talent

Recruitment marketing looks to harness the power of company advertising and couple it with strong recruitment strategies, to ensure maximum impact. With nearly 75% of internet users having some form of social media account, recruiters can now cast their net further than ever before. Understanding The Value Of Effective SEO. SEO (Search Engine Optimisation) might be one of those terms you’ve come across before, but never stopped to think about.

Niche Versus Generalist: Get the Best From Your Job Board Subscriptions

BroadBean Technology

Job boards are the essential tools recruiters utilise to spread the word of the latest vacancies and hot jobs. With an astonishing number and array of job boards available ( Broadbean integrate with over 7,000 individual job boards ) it can be time consuming and confusing just deciding where is best to advertise. The true test of a job board’s worth is the amount of quality applications. Job Boards Niche Job Board

Tap into Recruitment Marketing Data to Improve Hiring Results

Hireology

Given the competitive hiring market, employers today need to put extra effort into ensuring their recruitment efforts are successful. And one of the most effective ways you can improve recruitment and hiring results at your organization is by leveraging actionable data. . Below, we’ve outlined how your team can implement an effective, multichannel recruitment marketing strategy – and tap into data to improve the overall success of your recruitment efforts. .

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The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. This is why having a recruitment marketer on your team is so important, because this is the stuff we can focus on! Employer Branding Recruitment Marketing

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How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

Today’s job seekers have more employment options that ever before, empowering them to choose the right company based on fit. In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. The best employer brands are consistent across all communication channels—social media, word of mouth, company pages, and job descriptions.

When is the time to pay attention to recruitment marketing?

WebRecruit

Whatever your company’s sector, it’s understandable that if you have very few employees – let’s say, 10 to 20 – you won’t want to spend a huge amount of money on recruitment advertising. It just doesn’t pay to lavishly splash out on recruitment marketing – even less so when you aren’t actively looking for someone right now. Take a recruitment marketing approach that fits your company. No longer will it do to simply informally post vacancies on online job boards.

10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

But this doesn’t necessarily mean that it’s become an employer’s job market. And job seeker perceptions and behaviors are shifting quickly too. To help you make the most of these insights, we’ve gone through the report and identified 10 key Recruitment Marketing takeaways.

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5 Benefits of Taking a Marketer’s Approach to Your Recruiting Strategy

JazzHR

Best-in-class recruiters know that the talent acquisition process starts long before a candidate lands on the job listing on their website. They put on the marketer’s thinking cap and harness tactical marketing initiatives to attract, engage and eventually convert top talent.

SEO Doesn’t Matter for Talent Acquisition

Recruiting Blogs

TLDR: SEO doesn’t drive applicants in a significant way, even for Fortune 500 companies who have invested in SEO, because it’s impossible to beat job boards for the vast majority of queries. I was thinking about the key to any “successful” job board. It’s really all about cheaply attracting job seekers, and then re-selling that traffic to employers. SEO in talent acquisition is simply a buzzword. The job boards have too many advantages.

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Traffic, Transparency & Talent Technology: The Future of Online Recruiting

Recruiting Daily

Innovation and competition have always gone hand in hand, and the recruiting technology industry has historically been no exception to this rule. One has to look no further than only a few years back to see evidence of a trend that, like most history, seems to be repeating itself, as “job boards” rebrand, retool and reinvent their positioning – forgetting that other maxim that those who forget the past are doomed to repeat it. The Battle of the Boards.

Smart Ways to Beat the Pressure of Seasonal Hiring

Rally Recruitment Marketing

Attracting, recruiting and onboarding sometimes tens of thousands of employees in a matter of months takes smart recruiting strategies and disciplined recruiting operations. Job advertising, recruiting events, social media — all of your recruiting strategies need to be laser focused and need to work together. Here’s a look at smart seasonal recruiting strategies we’ve seen from two employers: Target and See’s Candies.

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HR Tech Vendors Offering Discounts to Support Employers

Rally Recruitment Marketing

To support Talent Acquisition professionals during this challenging time, many vendors and agencies in the Recruitment Marketing space have stepped up to offer free or discounted services. To sign up for our next COVID-19 recruiting webinar, you can reserve your seat here.

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7 Essential Recruitment Marketing Tools (and How to Use Them)

Linkedin Talent Blog

That’s because I work in the world of recruitment marketing where my goal is to help companies use marketing strategies—think job ads, paid media, social media, etc.—to It’s only by looking at data and results from each marketing activity that I can understand candidate behaviors and make decisions that will optimize what companies are investing in. free) traffic (meaning they searched for your company or job online).

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What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. The report is packed with best practices that modern recruiting organizations can learn from.

The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

This, if anything, should be good news for recruiters and the talent acquisition industry. But if the Royals can turn it around, even after 30 years of futility, trust me: there’s still hope for recruiters. The Farm System: Minor League Recruitment Marketing. But instead of making it happen, recruiters, it seems, would prefer to watch, and wonder, instead. And like batting in baseball, making contact is everything in recruiting.

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Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

Ongig

You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. My friend Eric Osterman (Recruitment Marketing Manager at CenturyLink calls it the “Hotel Lobby Theory” — the lobby needs to look pretty but if the room doesn’t look great, no one comes back! After all, their job is make your company/brand look great.

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How to Strengthen Your Seasonal Hiring Initiatives

Rally Recruitment Marketing

seasonal employees help you get the job done effectively. With the current highly competitive landscape, hiring seasonal employees can only come from developing creative strategies to stand out from the noise and show job seekers why you’re the seasonal employer of choice. Successful seasonal recruiting doesn’t require a complete overhaul. They can then filter by location, schedule, job area and other criteria, all without having to scroll through non-seasonal positions. .

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Audit Your Recruitment Process Marketing Content to Delight Job Seekers

ExactHire Recruiting

Use this audit checklist to evaluate and improve the effectiveness of your recruiting process-related content. I’m not the first one to say that recruiters, human resources professionals and marketing specialists should team up to create content that engages top talent in your recruitment process. However, how many of you have actively engaged in measuring the impact of that HR/marketing “bestie” partnership ? 3 – Rank your recruiting process content.

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Oldie but Goodie: The Future of Corporate Career Sites

SmashFly

On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. Career Sites are no longer (or should no longer) be static job pages linked together by a single homepage but really act as your recruiting hub for engaging and interfacing with candidates about your company and employment opportunities. Every job should have it’s own page that is SEO optimized.

Hot Recruiting Topics to Blog About to Boost Your Placements

Avionte

Blogging is one of the key components of any recruitment marketing plan. It helps drives traffic to your website (SEO), gives your firm some serious street cred and ultimately, boosts placements. . Aiden is contemplating leaving his job as a software engineer but before he applies anywhere, he needs to spruce up his resume. Before he leaves the blog post, he notices a call to action button that says, “See current job openings” and clicks the link.

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Oldie but Goodie: Source of Hire & Candidate Touchpoints

SmashFly

On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. Two weeks ago (2011) I wrote a post on accurately measuring “Source to Hire” through your ATS & job distribution technology and received the following interesting comment from Master Burnett: There is rarely a single source of hire in today’s hyper connected reality. Follow your Twitter profiles (recruiting, corporate, employee, etc.)

What Google Hire Means For Your Recruitment Strategy

Recruitics

As you might have noticed, Google is making quite the stir in the online recruitment space lately. But last month that all changed with the launch of the Google Hire website , and now many are wondering what this might mean for their recruitment strategy? Before we can get to what this means for your recruitment strategy, it’s important to understand what we’re dealing with–as there seems to be some confusion among HR and talent acquisition professionals.

Oldie but Goodie: The Time for Talent Analytics in Recruitment is NOW

SmashFly

On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. And while a lot of the focus is on current employees or core HR (and should be), recruitment marketing and how you effectively and efficiently find your employees is just as critical. This article will focus on where Talent Analytics fits in your recruiting strategy and some insights into what you should be looking for.

10 Awesome Video Job Description Creation Tools

Ongig

Video job descriptions grab the attention of busy candidates. Here’s a list of tools to consider: 10 Awesome Video Job Description Creation Tools. A recruitment video production app that allows companies to make video in-house. VideoMyJob has 5 great recruitment video case studies published on their website that show off the results they’ve got for their clients. Sparc specializes in helping you get hiring manager videos onto your job descriptions.

10 Awesome Video Job Description Creation Tools

Ongig

Video job descriptions grab the attention of busy candidates. Here’s a list of tools to consider: 10 Awesome Video Job Description Creation Tools. A recruitment video production app that allows companies to make video in-house. VideoMyJob has 5 great recruitment video case studies published on their website that show off the results they’ve got for their clients. Sparc specializes in helping you get hiring manager videos onto your job descriptions.

Has Facebook Killed the Career Site?

MightyRecruiter

And though it’s natural for avid social media users to seek information from friends on Facebook and even go looking for your Facebook company page during their job search, it will never replace the importance of having your very own career site. Getting Found: Why Career Sites Hold More SEO Value. Facebook didn’t make the top search results, which matters a lot because, by some SEO experts’ estimations , the top five results on the page get roughly 70 percent of the clicks!

Creating a New Company Career Site: The Definitive Guide

Ongig

It’s no secret that your company career site is one of the most important elements of your recruiting strategy. In fact, it’s a culmination of many initiatives: candidate experience, employer branding, recruitment marketing, diversity and inclusion. Step #7: Compare Your Internal Resources to a “Recruitment CMS” 1) Why Do You Need a New Company Career Site? Free up time for recruiters! Here are the core ones to consider: Job Search Box.

The Diminishing Returns of Outbound Recruiting

NextWave Hire

SEO was one potential strategy they were going to consider. I offered my thoughts on SEO and why it probably isn’t a good idea to focus on it. Job boards are dying, we both agreed on that. And, I believe these returns will continue to fall over time as they have in the world of sales and marketing. An in demand candidate is now getting more emails, calls and inmails than ever from recruiters. Inbound Recruiting.

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Creating Noise or Disrupting an Industry: A Look at Google Jobs and the Potential Outcomes

Proactive Talent

Google has recently released the next big step in changing recruitment marketing with it’s Google for Jobs feature. Now whenever a search is engaged that is identified as a job related in nature, Google will automatically aggregate job listings from nearly all job boards, third party and company career pages alike. How it Works The idea here is to create a one stop shop for job seekers.

Are You Paying a Steep Applicant Tax to Attract Top Talent in Today’s Applicant Economy?

Hireology

Given the historically-low unemployment rate and competitive hiring market, many employers are paying far above market value to secure top talent. Does your team measure how much you’re spending on recruitment marketing efforts – and whether or not your current recruitment marketing strategy is driving results? The Costs of Investing in Only One Recruitment Marketing Channel Add Up Quickly. Job Board Platforms Double Down on Marketing.

Executing a Digital Content Strategy for Recruitment

Recruiting Daily Advisor

When trying to source the best candidates for a role, recruiters sometimes forget that a well-planned content strategy can make their job a lot easier for them. Content Marketing. Here are some examples of the types of content that can be featured in your content marketing: Blogging. Scour Google for top ranking blogs surrounding careers and recruitment. Marketers use white papers to educate their audience about a particular topic. On-site SEO.

The Important Role Google Cloud Jobs API Plays in Google for Jobs

CKR Interactive

By now, you’ve probably seen a lot of media coverage about Google for Jobs and its upcoming launch. However, what you may be unaware of is the importance the Cloud Jobs API holds for Google for Jobs. The Cloud Jobs API was announced last November — you can read the announcement here. The Cloud Jobs API is just one piece of the tech giant’s solution in its quest to help people find jobs more easily. So SEO will still be very relevant.

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Creating Noise or Disrupting an Industry: A Look at Google Jobs and the Potential Outcomes

Proactive Talent

Google has recently released the next big step in changing recruitment marketing with its Google for Jobs feature. Now, whenever a search is engaged that is identified as a job-related in nature, Google will automatically aggregate job listings from nearly all job boards, third party and company career pages alike. How it Works The idea here is to create a one-stop shop for job seekers.

You’d Better Ask Somebody: Why Employee Referrals (Still) Matter in Hiring.

Recruiting Daily

We feel like we’re getting the inside scoop or behind the scenes look as consumers before making purchasing decisions, and almost invariably, feel we’re able to easily sniff out the real deal from the marketing CTAs, or filter the organic reviews from the sponsored content, even if our track record suggests most of us are pretty easy marks as consumers for the rapidly evolving marketing strategies required by such a rapidly evolving market.

How to Post Job Openings for Free

VIVAHR Recruiting and Hiring Tips

The best list of free job posting sites in 2019 to post a job. Free Job Posting Sites 2019. Free job boards allow employers to post jobs for free to create a win-win environment. Often times the job board is going to make money on up sales, ads and data. The more jobs on their free job board, the better the traffic can be from search engines. How to Post Jobs For Free Online in 2019. Building your job description.

How To Transform Your Recruitment Process In 2019

Social Talent

We’re just about halfway through January and if you haven’t nailed down your recruitment processes for 2019, then you might want to start planning. The new year is always full of fresh opportunities with eager candidates racing to apply for vacant jobs. Finding the best talent early should be a priority for any recruiter and with the right processes put in place, you can be sure life will be made easier. Optimise Your Job Ads. Recruitment

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