The Recruitment Marketing Potential of Beacon Technology
JWT Inside
OCTOBER 18, 2016
With Bluetooth Low Energy (BLE), a low-energy and low-cost form of wireless personal area network technology, Beacons and their paired apps can determine a user’s position relevant to the Beacon and, as a result, deliver messages and gather data on a hypercontextual level. Beacons and Recruitment Marketing. Do you agree?
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