CarMax Launches Recruitment Ad on National Television: What Dealers Can Learn
Hireology
OCTOBER 25, 2018
recently started airing a recruitment advertisement on national television. The average cost for a 30-second ad spot on national television is more than $100,000 and the fact that CarMax is willing to allocate a significant amount of its advertising budget toward an employment ad says a lot about the brand’s recruitment marketing efforts.
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