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How I Landed My Dream Recruitment Marketing Job at Hubspot

Rally Recruitment Marketing

My name is Lauren Murray and I’m an Employer Brand Specialist with HubSpot , specializing in content strategy for our HubSpot Life social media channels. I’ve been in my role for a little under 4 months now and this is my first official foray into employer branding and Recruitment Marketing.

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Using Employee Wellness Programs to Attract Talent

Rally Recruitment Marketing

With many employers extending their work from home programs to 2021, the effects of the COVID-19 crisis will continue to have a major impact on employee mental health and well-being. Amplify your wellness benefits externally. Many employers, like Dream Unlimited, share information about their employee wellness programs on social media.

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How to Decide Your Social Media Channels for Recruiting

Rally Recruitment Marketing

With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities.

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What is Recruitment Marketing and Why it Matters

4 Corner Resources Staffing Blog

Recruitment marketing is the process of using marketing techniques to promote the benefits of working for your company. It’s both a strategy employers can use to reach candidates and a means by which job seekers discover employers. . Recruitment Marketing Background.

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Tell your brand story using Workable Advanced Career Pages

Workable

How important is a careers page as part of recruitment marketing? First off, Eftychia stresses that a careers page is a critical part of the overall recruiting marketing strategy of a company. Think of it as prime real estate when promoting your company as a potential employer. How can Workable help?

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What is Inbound Recruitment? Why is it Effective?

4 Corner Resources Staffing Blog

Recognizing this, many companies have shifted to an inbound recruitment strategy. Considering that the current job market is talent-driven, inbound recruitment offers a long-term recruiting and hiring strategy designed to build your employer brand and consistently grow your talent base.

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Culture Marketing: Creating A Culture That Rocks

Recruiting Daily

Focusing on creating brand-specific collateral that 1) represents the brand, 2) shares the meaning of the work your organization/teams/roles do, and 3) stands out from the sea of job ads surrounding it. Take a look at this digital recruitment campaign from Ernst & Young : What a great example of marketing culture!

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