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Social media vs. job boards: which is right for you?

ViziRecruiter

Job board and social media recruitment provide advantages to hiring managers when seeking talent. Employer Branding. Creating interest in your brand should be an ongoing priority for your company to actively engage both active and passive candidates.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn. Why Is Employer Branding Important on Job Descriptions?

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Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

How to Make Your Job Descriptions Google and Job Board-Friendly

Hireology

Today’s job seekers have countless options at the tips of their fingers when it comes to researching and applying to new roles. Between job boards, social media sites, referrals and reading job descriptions on individual company career sites, it can be difficult for employers to break through the noise and reach top job seekers where they’re searching in today’s competitive market. Google Entered the Job Board Market.

4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. 2: Your Employer Profile on Job Boards & Talent Communities.

It’s Time for an Employer Brand Audit in 2020

JazzHR

A happy, healthy employer brand excites and engages jobseekers. But a bad brand? Your employer brand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Here’s what to look out for and how to realign your brand messaging — and why it matters in 2020. Candidates Take Employer Brands Seriously. Auditing Your Employer Brand.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Job Boards. Company Job Pages. Employer Review Sites. Social Media Advertising. In that blog post, we suggest adding an email opt-in on every job description. It’s a great way to create and market your employer brand to the masses.

Attract the Best Candidates with Employer Branding

ViziRecruiter

In a candidate-driven market , it’s extremely important to hone in on your employer brand to attract the best talent. Quality candidates seek out employers and organizations that fit their skill set and also their values. Companies with a strong employer brand often attract the best and brightest talent because they clearly communicate who they are, and what they stand for. Check out your competitors’ websites, marketing materials and social media presence.

The Death of the Common Job Description

Glassdoor for Employers

The way people consume content has changed dramatically and it’s not stopping with job descriptions. The hot talent you’ve been hunting for isn’t going to read a boring, long job description and actually decide to apply. If people are actually clicking on your jobs, that’s awesome. Here are a few ways to tweak your job descriptions, put your creative thinking cap on and update your job descriptions: Think like a search engine.

The Essential Guide to Employer Branding in 2020

SmartRecruiters

What Is Employer Branding? Employer branding is the act of cultivating an employer brand, which is essentially an identity or persona cultivated by an organization that is presented to the public. How Do You Develop a Strong Brand?

5 Simple Steps to Employer Branding Best Practices

Recruitee

Modern candidates have the freedom to pick and choose which employers and positions to pursue. There are sites like Glassdoor that offer anonymous employee reviews, social media platforms to post team photos on, and the other various nuances that make it seem hard to adopt employer branding best practices. An example of employer branding best practices is that of Google, voted the best company to work for – seven years in a row as of 2016.

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

How to Create a More Compelling Job Posting

Hospital Recruiting

What do your job postings say about your institution? Or are they lackluster, over-written and dry, pushing job seekers on to the next ad? In a good talent market, it’s important to boost your brand; in a tight talent market, it’s critical. million jobs.

Best job boards: The ultimate job sites list

Workable

Advertising your job ad to the right job boards is the first step to attracting qualified candidates. But you may not have the time to do thorough research on which job boards are best for which area or function – and this will be especially tough if you’re hiring in multiple locations or for dozens of open roles at the same time. The best job sites are featured here; you don’t need to look anywhere else. Free job boards. IT job boards. –

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

Why the Job Board isn?t Dead After All

The King's Shilling

The death of the job board has been predicted for about as long as I can remember. With each new technical leap we were supposed to be abandoning the lowly job board. The job board is still there, ever present and doing what it’s always done, recruitment’s “uncool” guilty secret – people apply and get hired using job boards every day. For most people the job board is simply an online version of of a print advertisement.

How to Write Good Job Descriptions that Attract Great Candidates

Recruiterbox

There can be any number of reasons–maybe the opening isn’t on certain job boards and should be; maybe it’s a hot job in an ultra-competitive market (say, iOS developer in San Francisco). But sometimes it comes down to the job description. A job description is like an employer’s sales pitch to candidates. You’ve got to make them descriptive enough to get a candidate’s attention, and interesting enough to keep it.

How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

Today’s job seekers have more employment options that ever before, empowering them to choose the right company based on fit. In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. What is Employer Branding?

Do You Have this Massive “Drop-Off” From Career Site to Job Descriptions?

Ongig

You’ve got a solid-looking company career site page like this: The “Hotel Lobby Theory” …yet your job description pages look something more like this JD below. They, like almost all applicant tracking system customers (they use Brassring), are handicapped by the static, text-only look and feel that most ATS-generated job pages provide. After all, their job is make your company/brand look great. jobs.your-company-name.com/[job-title]).

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10 of the Best Job Descriptions in 2019

Ongig

If you look at the best job descriptions (below) you’ll notice a pattern. Good Employer Branding — Consistent color, font and perhaps even corporate messaging (especially helpful if a candidate comes from a job board and hasn’t seen the rest of your career site yet!). Extra relevant Content (beyond the job description text) — Do you really want to bet the farm on just your JD text? Powerful hero media.

How Your Dealership Can Improve Your Recruitment Marketing Strategy to Avoid Overspending on Job Boards

Hireology

With the unemployment rate at a record-low, the hiring market is more competitive than ever before for employers across industries. And finding top talent is even more challenging for retail automotive, as fewer than 1 percent of job seekers are interested in careers at dealerships. Due to the limited interest in careers in retail automotive, dealers often end up paying a steep “brand tax” by overspending on job boards.

Nothing Else Matters: Why Your Job Postings Are Your Employer Brand.

Recruiting Daily

While the whole job search is like dating metaphor has decidedly jumped the shark , the fact is that while this aphorism used to be something of a stretch, now, they’re pretty much the same exact exercise, albeit with a distinctly different call to action. Compare this to the 47% of job seekers who agree with the statement , “I can’t trust most of the job postings or advertisements I find listed online,” and you’ll see that both categories face a decidedly uphill battle.

Employer Branding Strategies Conference 2018: Most Valuable Tweets

Ongig

The Employer Branding Strategies Conference (Ebrandcon) just wrapped up its 2018 session. Ebrandcon took a deep dive into employer branding including: Using technology to drive employer brand. Content strategy for your employer brand. Strategies for refreshing your employer brand. Measuring employer brand (metrics, KPIs). Leveraging employees in employer brand strategy.

Why Employment Branding Is Essential for Job Recruitment

ApplicantStack Applicant Tracking

While marketing, human resources, and job recruitment play different roles, their overall goals are the same. The job market is tight. In fact, the United States is currently enjoying “ full employment ,” as defined by the Federal Reserve. Forbes predicts that wages will increase to encourage comfortable employees to job-hop. All of this is good news for job-seekers, but poses a real challenge for job recruitment. What Is Employment Branding?

All You Need To Know About A Terrible Employer Brand Through Memes

Spark Hire

In a lot of ways, a company’s employer brand is like a meme. There are countless things that contribute to your employer brand. Everything from the wording in your job descriptions to your social media presence affects what talent thinks about your company as a place to work. For example, a 2015 report by LinkedIn found that 83 percent of job seekers would change their mind about a company after a terrible interview experience.

How to create a job posting for multiple job boards with Workable

Workable

For most companies, job boards are at the heart of the recruiting process. Yet, posting on job boards places a significant administrative burden on your hiring teams. They should determine how to create a job posting and post it on multiple job boards to increase exposure. And, how do you keep track of all your online job postings—and your candidate applications—when they’re arriving from multiple sources? Create a job posting.

Announcing An Uncubed Beta! Video Job Descriptions

Uncubed

Earlier this year, my cofounder and Uncubed CEO Chris Johnson made the bold proclamation that the online job listing was dead. Chris argued that the largest demographic in the today’s workforce has come to value different, more meaningful things from an employer than those in the past. When considering a job, millennials are more interested in how thoughtful a team is, how inspiring a workplace is, and what a company actually stands for rather than salary or benefits.

Career Sites are 7x More Cost-Effective Than Job Boards: How to Attract Top Talent with a Compelling Career Site

Hireology

According to Hireology data, 71 percent of job applicants research a company’s career site before applying to a job. Hireology data found that career sites are 7x more cost-effective than job boards. Make your careers link easy to find on your website or engaged candidates seeking out your brand might assume you don’t have any opportunities available. Also link to your career site in job descriptions posted on outside sources, such as job boards or social media.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

Let’s face it: Increasing your careers site traffic can feel overwhelming… should you concentrate on job boards? What about social media? You are reliant on job boards, like Glassdoor and Indeed, to drive potential candidates to your site.

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Improving Employer Branding Online

Recruiting Blogs

The concept of employer branding has nowadays become an important trend for companies to attract best talent and also retain their employees via the organisation’s reputation and its value proposition. Getting the right message : a proper job description clearly stating your organisation’s mission, vision, and values is the first step to take into account. Social Media: the use of LinkedIn, Twitter or Facebook has also shaped the way companies recruit.

How to master recruitment in media

Workable

Troubled times for traditional media represent an opportunity for companies looking to acquire communications talent. The transferable skills that traditional media professionals possess are being recognised by a wider variety of industries.

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Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

You likely put a lot of your time and effort as a practitioner into ensuring the site includes relevant information for job seekers, is frequently updated with content about your company and provides an excellent experience for candidates. With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. Social media.

5 Employees Who Will Activate Your Employer Brand — Whether You Want Them To Or Not

exaqueo

In the employer brand world there is a lot of talk about employee advocacy and brand ambassadors. They are a more trusted source and their networks are exponentially larger than their employer’s network. Here are five types of employees who will activate your brand and three pro tips on how you can thoughtfully manage them—and your employer brand. And, sometimes, people use their social media profiles to let off a little steam.

How to maximize applications through social media for staffing agencies

Manatal

Using social media in recruitment is not uncommon any more. Be it via LinkedIn, Facebook, or even Instagram, more and more recruiters have been utilizing these platforms to fill job vacancies. What is Social Media Recruitment? job advertisements, OT pay, etc.),

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

That number is great considering that employer branding hasn’t been around all that long! For the other 60% of us, this might be an opportune moment to conduct research and finally put together our EVP messaging and employer brand platform.

Real-life Employer Branding Ideas That Work

Recruiting Blogs

Employer Branding ideas are essential for building a strong and attractive employer brand. Many firms have started investing more in their employer branding strategy so I decided write about some real-life employer branding ideas and strategies. HubSpot and Facebook have mastered their employer branding and recruitment marketing efforts, and here is how! Why is employer branding important?

Go Mobile Before Your Candidates Are Gone

JazzHR

Experts forecasting the latest recruiting trends say with the advent of mobile job apps, big brand job boards like Indeed and Monster will be the next dinosaurs of the HCM market. But the recent multi-million dollar acquisition of Monster , by staffing firm Randstad, shows there’s still inherent value in today’s automated job boards – so long as they remain where candidates are.

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The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Building an attractive company: Employer branding. How to write job descriptions. Where to post your jobs. Post a job now.

Why Marketing is Important in Recruitment

ViziRecruiter

Recruitment marketing, at its most basic definition, uses inbound strategies and tactics to find, attract, engage and nurture talent before they apply for the job. Attract talent to more than the job. But in order to do so, a powerful employer brand needs to be established.

How to Write a Job Description to Attract Top Candidates

4 Corner Resources Staffing Blog

Knowing how to write a job description that is both interesting and informative is one of the most significant skills a hiring manager or recruiter can have. A high-quality job description will help attract top candidates and pique their interest in your position and company.