Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. Check out Job Grader for this.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? Ashley and Maritza answer your questions about employer branding for women in technology, including: Partnership budgets. Check out Job Grader for this.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. So if you’re looking to build powerful, converting job postings you’ll really enjoy this list. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn. Why Is Employer Branding Important on Job Descriptions?

Making Job Descriptions Part of Your Recruitment Marketing Plan

Rally Recruitment Marketing

When you think of Recruitment Marketing, a variety of tactics might come to mind: Posting engaging content on social media, sending company information and job alerts via email, using automation tools like chatbots and text recruiting to better engage with candidates, and a whole lot more. However, there’s one important element that many practitioners may not think is a huge piece of the Recruitment Marketing puzzle: Job descriptions. Think of the person, not the job.

Recruitment Marketing: More Than Revamping Your Career Sites

Speaker: Matt Alder, Host & Producer, The Recruiting Future Podcast.

Talent acquisition functions are fixated on developing an authentic employer brand. However, that's not the be-all and end-all. When it comes to attracting candidates, you need to have targeted recruitment content at every stage of the candidate journey where they may interact with your company - your careers page, job descriptions, and social media.Join Matt Alder, Producer and Host of The Recruiting Future Podcast, to learn how to refresh your recruitment marketing efforts and set yourself apart from competitors.

Employer Branding Job Description Examples

NextWave Hire

Employer branding is exploding, and many companies are now on the hunt for dedicated employer branding leaders who can help to supercharge their talent brand and win over the best talent. We’ve seen employer branding jobs posted on a weekly basis now, whereas even a year ago the frequency just wasn’t as high. Given this function is so new, we thought we’d share a few thoughts on how to write a proper job description.

7 Copywriting Lessons From the World’s Top Employer Brands

Rally Recruitment Marketing

Social media and media buying savvy. So, to help inspire your copywriting approach, here are a few lessons we can take away from some of the world’s most effective Employer Brands: 1) Get familiar with your target candidates, then write with their interests in mind. Have you ever come across a job description that addressed you (the reader) as “the successful candidate,” or worse yet, “the successful incumbent”?

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

3 Essential Steps For Making Your Job Descriptions POP!

Social Talent

There was one item of the recruiter’s toolkit that seemed to be constantly underused and not fully optimised… The humble yet mighty job description. Lars has pinpointed three things to help you revolutionise the way you write your job descriptions POP! Some may sound obvious but we can promise you that if you follow all three of these rules, you will see job application rates soar! First of all, is your job description fully optimised for mobile?

5 Tools For Effective Employer-Brand Content on Social Media

JazzHR

Employer brand is a company’s reputation in the eyes of potential employees. Working on an employer brand is critical to attract new talents and make the hiring process easier, faster and less expensive. Why Social Media Matter for Employer Brand?

Employer Branding On A Budget

ClearCompany Recruiting

Brushing up our employer branding is the top initiative of our recruiting team while we pause hiring to evaluate market conditions during the COVID-19 outbreak. My goal in this post is to help you develop an employer brand using your existing team and resources.

Recruitment Marketing Manager job description

Workable

Use this Recruitment Marketing Manager job description template to attract and hire qualified candidates. Recruitment Marketing Manager responsibilities include: Coordinating employer branding activities. Enriching our careers page and social media accounts with multimedia, posts and employee testimonials. The post Recruitment Marketing Manager job description appeared first on Recruiting Resources: How to Recruit and Hire Better.

5 Free Employer Branding Strategies You Can Utilize Right Now

Proactive Talent

Embracing “employer brand thinking” is the next evolution to modern recruiting. It helps candidates understand not only what the job and the company is all about, it helps them see the likelihood that they will fit in and be a match to the company’s DNA. Before you can build your employer brand and a strategy that supports it, you have to be able to define what your culture is , so start there! They should be your “go-tos” as brand ambassadors.

It’s Time for an Employer Brand Audit in 2020

JazzHR

A happy, healthy employer brand excites and engages jobseekers. But a bad brand? Your employer brand isn’t just your logo. It’s your reputation as a company and as a place to work; it should communicate your employer value proposition (EVP). . Here’s what to look out for and how to realign your brand messaging — and why it matters in 2020. Candidates Take Employer Brands Seriously. Auditing Your Employer Brand.

How to Write a Job Description — Best Practices & Examples

Ongig

Writing Job Descriptions Best Practices. If you want to know how to write a job description, our report below is the most comprehensive one on the Internet (we know because we checked!). Writing job descriptions is clearly a skill talent leaders want to know about.

9 Winning Employer Brand Marketing Strategies

Ongig

Today I’m going to show some awesome employer brand marketing strategies. These are the same strategies our top clients use to get (and stay) in the minds of job seekers. Job Boards. Company Job Pages. Employer Review Sites. Social Media Advertising. In that blog post, we suggest adding an email opt-in on every job description. They make candidates fill out a talent network form before getting to the online job application.

6 Reasons Your Employer Brand Is Struggling

McQuiag

A strong employer brand is viewed as a necessity for attracting, recruiting, and retaining good people in a competitive market. All those factors boil down to how a brand is perceived in terms of a potential place of employment to candidates. Recruitment Employer Brand

Recruiter like Marketer: A/B Test Your Job Descriptions

Glassdoor for Employers

During our presentation (hat tip Matt on the heavy-lifting) we introduced the 4-Step Marketing Process and shared some ways you as a recruiter can roll up your sleeves, including A/B testing your job descriptions. You’re a recruiter and a new job hits your desk. Only, you have a very involved and opinionated hiring manager who thinks they have drafted the Pulitzer for job descriptions. Variation 2 “The Treatment” – The job description you really want to run.

Attract the Best Candidates with Employer Branding

ViziRecruiter

In a candidate-driven market , it’s extremely important to hone in on your employer brand to attract the best talent. Quality candidates seek out employers and organizations that fit their skill set and also their values. Companies with a strong employer brand often attract the best and brightest talent because they clearly communicate who they are, and what they stand for. Check out your competitors’ websites, marketing materials and social media presence.

6 Steps Proven To Boost Your Employer Brand

GoodTime

Great compensation alone no longer tops the list of “must-haves” for job seekers. your employer brand… and whether or not they can visualize themselves being part of it. Employer brand starts with employee value proposition.

5 Tips on Writing Great Job Descriptions

Glassdoor for Employers

Today’s job seekers have a lot of choice for jobs. If your organization has open positions, your job descriptions (and job titles) need to be on point, easy to digest and sell not only your open positions but your organization and employer brand, too. That can be a tall order for equally busy hiring managers, who may default to simple cookie-cutter job descriptions that, unfortunately, undersell what makes their company and positions unique.

Employer Branding Job Description Examples

Recruiting Blogs

Employer branding is exploding, and many companies are now on the hunt for dedicated employer branding leaders who can help to supercharge their talent brand and win over the best talent. We've seen employer branding jobs posted on a weekly basis now, whereas even a year ago the frequency just wasn't as high. Given this function is so new, we thought we'd share a few thoughts on how to write a proper job description.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. That’s your person to run employment brand.”

The Death of the Common Job Description

Glassdoor for Employers

The way people consume content has changed dramatically and it’s not stopping with job descriptions. The hot talent you’ve been hunting for isn’t going to read a boring, long job description and actually decide to apply. If people are actually clicking on your jobs, that’s awesome. Here are a few ways to tweak your job descriptions, put your creative thinking cap on and update your job descriptions: Think like a search engine.

How to write a good job description

Workable

Your job description is your chance to connect with potential candidates. Effective job descriptions are engaging and inclusive, prompt the right people to apply and help you trim down your time-to-fill. To write a good job description, keep these pointers in mind: Use a clear job title. Non-traditional job titles (like “Rockstar Engineer” or “Unicorn Designer”) are unrealistic and potentially discriminatory. Monitor social media accounts.

The Essential Guide to Employer Branding in 2020

SmartRecruiters

What Is Employer Branding? Employer branding is the act of cultivating an employer brand, which is essentially an identity or persona cultivated by an organization that is presented to the public. How Do You Develop a Strong Brand?

8 Ways to Create “Dynamic Job Descriptions”

Ongig

Most job descriptions are text-only and static. So, how do you make a job description dynamic? Here are 8 ideas: 1) Branding (Header/Footer & Color Scheme). You might start with the simplest move: adding your branding. The branding items to include on your job descriptions include your: Header and footer (I’d estimate only about 1/2 of Fortune 1000 employers do this. 2) Media. Media-rich pages are the new norm.

Your Job Descriptions Stink: Here’s How to Fix Them

Undercover Recruiter

There are a variety of ways to capture a job seeker’s attention today. From mobile marketing to rich media ads to video and social media, there’s no shortage of innovative ways to reach your target audience. But, you still need an enticing job description. Your Job Descriptions Stink: Here’s How to Fix Them. Hiring Recruiting audience Branding culture employer brand job ad job description Recruitment

New Report: The State of Employer Branding and Recruitment Advertising

JazzHR

JazzHR partnered with HR.com’s HR Research Institute to produce the “The State of Employer Branding and Recruitment Advertising.” Less than half of survey respondents said their employer brand does a good or excellent job of attracting qualified candidates.

5 Simple Steps to Employer Branding Best Practices

Recruitee

Modern candidates have the freedom to pick and choose which employers and positions to pursue. There are sites like Glassdoor that offer anonymous employee reviews, social media platforms to post team photos on, and the other various nuances that make it seem hard to adopt employer branding best practices. An example of employer branding best practices is that of Google, voted the best company to work for – seven years in a row as of 2016.

How to Write Good Job Descriptions that Attract Great Candidates

Recruiterbox

There can be any number of reasons–maybe the opening isn’t on certain job boards and should be; maybe it’s a hot job in an ultra-competitive market (say, iOS developer in San Francisco). But sometimes it comes down to the job description. A job description is like an employer’s sales pitch to candidates. You’ve got to make them descriptive enough to get a candidate’s attention, and interesting enough to keep it.

What’s Your Dealership Employment Brand Story?

Hireology

When you think about your dealership employment brand , what story is your career site telling potential candidates about joining your team? A strong dealership employment brand story can help your dealership stand out from the competition and attract top candidates in today’s competitive job market. Whether you don’t have an established employment brand story or are looking to improve the one you have, here are some best practices to get started.

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

Why Your Employer Brand is More Than Just Job Clicks

Glassdoor for Employers

Lately we’ve been hearing a lot about what makes up a company’s employer brand. Is it the colors and mission statement on your careers page or your social media sites? What it’s not, is simply the sum total of the clicks you get on your job listings. You can’t measure employer brand on traffic to job listings or even to your company profile. Employer brand management needs to be thoughtful and authentic. What makes an Employer Brand?

10 of the Best Job Descriptions in 2020

Ongig

If you’re looking to revamp or create new job descriptions, check out this list of the best job descriptions we’ve seen in 2020. We also highlight things that we like including design, employer branding content, layout, and more!

Employer Brand: How to Remarket and Re-Engage Candidates

CareerBuilder

It is an accurate description of how candidates behave in the job search process, and how companies can (and should) continue to engage with those who have expressed some level of interest in their organization — even if they drop out of the application process at some point. Similar to a searching for a product, job seekers come across job openings through a variety of methods, including referrals from their personal/professional networks and online searches.

Write The Best Job Descriptions In 7 Easy Steps | Free Templates

Recruit CRM

A job description (JD) is the first impression you're creating on a potential candidate. The key to writing a perfect job description includes— inclusivity, defeating explicit and implicit bias, engaging and prompting the candidate to take immediate action.

Brandon Hall: Understanding the Impact of Employer Brand

Glassdoor for Employers

Understanding your employer brand. Unsurprisingly, 62% of companies say strengthening their employer brand is their top priority. According to a new Brandon Hall report , organizations that choose to prioritize their employer brand and focus on managing it are 250% more likely to rate their overall talent acquisition efforts as “highly effective.” In other words, focusing on your employer brand can lead to an exceptionally effective hiring process.

Audit Your Employer Brand Now to Get Ahead in 2020

Hireology

To stand out and attract top talent in today’s competitive hiring market, you need a strong employer brand. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand. Hireology data also found that a strong employer brand can boost applicant-to-hire conversion tenfold, compared to organizations that don’t have an employer brand strategy in place. .

5 features to include in your Employer Brand

Rezoomo

Being generic these days is a death to branding. So how can you get out of generic employer branding mode and make yours more relevant? A strong employer brand aligns your business, culture, and reputation. It gives job seekers a glimpse into what it is like to work for your company. Here are Rezoomos 5 important things that you should include in your employer brand. Let employees help create an authentic branding message.