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10 Ways to Activate Your Employer Brand Internally

Rally Recruitment Marketing

Too often organizations spend precious time, money and resources on developing their employer brand or an EVP , only for it to just sit there and not get leveraged properly to drive results. Meet the experts: Charlotte Marshall, Global Employer Brand Leader, Danaher.

What Makes the Cisco Employer Brand Team So Successful?

Rally Recruitment Marketing

The Employer Brand team at Cisco is doing something very right when it comes to their Recruitment Marketing strategy! Best Employer Brand Video. Best Recruitment Marketing Campaign. A series of new employer brand videos featuring 120(!!!)

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EBrandCon Wrapup: Recruitment Marketing and Employer Branding Takeaways

Rally Recruitment Marketing

I’ve spent my time learning all there is to know about Recruitment Marketing, getting a grasp on creating compelling content for the company blog and connecting with the great people in our community. So I was delighted when I had the chance to kill three birds with one stone by attending GSMI’s Employer Branding Strategies Conference – more affectionately known as EBrandCon – in San Diego earlier in May. Employer Branding Recruitment Marketing

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. Recruitment Marketing tips and more.

5 Ways PR Can Advance Your Employer Brand

Rally Recruitment Marketing

Is public relations part of your overall Recruitment Marketing strategy? For many of us, PR likely isn’t on the radar just yet for a number of reasons, including a lack of time, resources or awareness about the benefits of PR. . Why is PR useful for advancing your employer brand?

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. Recruitment Marketing tips and more.

Winning Recruitment Marketing Campaign for Diversity, Inclusion & Belonging

Rally Recruitment Marketing

Great Recruitment Marketing campaigns show, rather than tell. They give candidates a picture of what it’s like on the inside of a company, and allow you to define and share your brand story, while supporting your business and hiring goals. Make employees the heroes of your brand!

16 Employer Branding Statistics We Learned at RallyFwd

Rally Recruitment Marketing

Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference. The relationships between Recruitment Marketing and Marketing still needs work.

3 Key Features of Employer Branding Advocacy Tools

Rally Recruitment Marketing

Companies are increasingly investing in employer branding to attract better candidates, and for good reason: Organizations that invest in employer branding are three times more likely to hire quality candidates. To attract qualified talent today, you know that your company’s reputation as an employer can make or break your hiring goals. And the benefits aren’t limited to your recruiting efforts. What are brand advocacy tools?

Top 10 Recruitment Marketing Blog Posts of 2020

Rally Recruitment Marketing

Publishing valuable content every week to keep you informed on what’s happening in Recruitment Marketing, employer branding and talent acquisition is really important to us. Now, here are the top 10 blog posts from Rally Recruitment Marketing in 2020: 1.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

Many talent acquisition teams may be recruiting less than usual this summer as a result of COVID-19. After all, normally when we’re busy recruiting at full blast, we’re often focused on immediate and urgent hiring needs. of dollars in Recruitment Marketing and recruitment advertising.

Q&A: Create Recruitment Marketing Content that Lasts

Rally Recruitment Marketing

The number one thing that the Rally community wants to learn — in every poll we’ve conducted for the past two years — is how to create great Recruitment Marketing content. Webinar Q&A: Strategies for Creating Recruitment Marketing Content that Lasts.

Top 5 Recruitment Marketing Priorities for 2019 (Plus, Resources to Turn Your Priorities into Action!)

Rally Recruitment Marketing

The start of a new year brings new hiring goals, a new Recruitment Marketing budget and a fresh outlook on all the ways we aspire to move our talent acquisition strategies (and our own careers) forward. But already, the harsh realities are settling in: There are more business partners to support, critical improvement projects to spearhead, time needed to select the right vendors, new channels to try, and just overall increasing demands on our time, resources and budgets.

How I Landed My Dream Recruitment Marketing Job at Hubspot

Rally Recruitment Marketing

My name is Lauren Murray and I’m an Employer Brand Specialist with HubSpot , specializing in content strategy for our HubSpot Life social media channels. Most recently, I’ve pivoted sideways on this career climb, from marketing into Recruitment Marketing.

Coronavirus: Should Your Recruitment Marketing Change in a Crisis?

Rally Recruitment Marketing

However, it raises legitimate questions about what the right approach is to marketing and sales during a crisis, and specifically for our community, what the right approach is to recruiting and Recruitment Marketing. Recruitment Marketing

Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand.

Employer Brand Optimization: How HR Can Help

JazzHR

Branding has many uses beyond marketing. A strong employer brand attracts quality talent, thus reducing the resources necessary to source candidates in the marketplace. HR leaders should take an active role in employer branding management to optimize the recruitment pipeline. Your employer value proposition should form the basis of all employer branding efforts. Hire for culture.

How to communicate company culture changes: Recruitment marketing tips

Workable

Since the COVID-19 pandemic began, loads of businesses have experienced a culture shift. Transition to remote operations, forced layoffs, new health regulations and company policies – all these events have caused changes in company culture in a flash. Revisit your employer brand.

Get leadership on board with employer branding

Stories Incorporated

Here’s how to communicate the impact of talent branding problems, get leadership on board with employer branding, and achieve buy-in for your projects. Traditional and consumer marketers require healthy budgets to do their jobs well. Reading Time: 5 minutes.

Employer branding competitive advantage: employee stories

Stories Incorporated

Employee story content is always an employer branding competitive advantage. This is an excerpt from our new ebook, Getting Buy-In for Your Employee Story Project, The Ultimate Guide to Employer Branding and Recruitment Marketing ROI. Reading Time: 4 minutes.

Top Recruitment Marketing Priorities for 2019 (Plus, Resources to Turn Your Priorities into Plans!)

Rally Recruitment Marketing

Is it just me, or as Recruitment Marketers have we become pretty comfortable with being torn in ten different directions at once? Often, we have multiple internal stakeholders wanting our “marketing magic” at the same time to improve the way their group attracts, hires and communicates with talent. And of course, add that to the fact that our teams are still much smaller than those that our marketing counterparts work on. Priority #3: Recruiter Enablement.

7 careers page best practices to boost your employer brand

Workable

I wonder if they’re in the market for someone like me.”. Careers page best practices for your employer brand. As an HR professional and employer, that’s why you need to double down on your careers page best practices. You’re marketing to them, after all.

4 Places Candidates Go to Research Your Employer Brand

Rally Recruitment Marketing

These touchpoints along the modern candidate’s journey are important channels where you can: 1) share your employer brand messaging, and 2) provide candidates with the information they need to decide if your company is the right fit for them. Here are 4 recruiting channels where candidates will look when researching your company (and some tips on what you should share on each!): #1: Your Careers Website. 2: Your Employer Profile on Job Boards & Talent Communities.

Employer Branding Lessons From Beyoncé and Jay-Z

Fistful of Talent

But what I really heard was an employer brand album. Jay and Bey’s Employer Branding 101. That’s a lot of brown chil’ren on your Forbes list” I’m hearing a culture of excellence, pushing boundaries, and being the best – with a healthy sense of pride in the hard work and glamour. Without the talent, resources, and grit of two of the most successful artists of our time, I see that going really wrong.

Rethink Your Recruitment Marketing Content Strategy for 2020

Rally Recruitment Marketing

Years ago, when I first transitioned my role from recruiting to employer branding, the world of Recruitment Marketing looked a little different. With this in mind, I took a step back and looked at our Recruitment Marketing content strategy in a new light.

Should Recruitment Marketing Sit Under Marketing or Talent Acquisition?

Rally Recruitment Marketing

Who owns Recruitment Marketing? Where should it sit within your organization to be most effective: under Marketing or under Talent Acquisition? There is no one right or wrong answer here: every company has a unique set of hiring goals, budget, hierarchies, culture and internal processes that will contribute to what works best for your Recruitment Marketing function. My Career Path: From HR to TA to Marketing. Recruitment Marketing under Marketing.

Why Your Company Needs Employer Branding & How To Get Started

Proactive Talent

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. That was my response when I was recently asked by John Sumser, Principal Analyst at HRExaminer , to share my thoughts on whether there are companies out there that don’t or shouldn’t need to focus on employer branding in The Definitive Guide To Employment Branding by Dice. So just how much can a poor employer brand cost you?

7 careers page best practices to boost your employer brand

Workable

I wonder if they’re in the market for someone like me.”. Careers page best practices for your employer brand. As an HR professional and employer, that’s why you need to double down on your careers page best practices. You’re marketing to them, after all.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

Many talent acquisition teams may be recruiting less than usual this summer as a result of COVID-19. After all, normally when we’re busy recruiting at full blast we’re often focused on immediate and urgent hiring needs. of dollars in Recruitment Marketing and recruitment advertising.

Talent Attraction: What it is and Things to Think About

Proactive Talent

Talent attraction is a term used in the Human Resources and Talent Acquisition field to describe luring the most desirable of passive candidates to a specific employer and incentivizing them to apply for work with implied and envisioned benefits.

How To Solve The Employer Brand Strategy Ownership Debate

Proactive Talent

There is a reason that the employer brand ownership is a never-ending debate that has been a topic of concern. This has a lot to do to the lack of understanding behind who controls the brand of a company, both internal and external. For many organizations, employer branding is a shared responsibility managed between HR, Recruiting, Marketing and Internal Communications with an ultimate ownership by the CEO, who sets the tone for the company’s mission and values.

7 Types of Recruitment Marketing Content that Candidates Want to See

Rally Recruitment Marketing

Attracting and recruiting talent requires well-crafted Recruitment Marketing content that provides candidates with an authentic window into your company culture and answers important questions that keep them moving along their candidate journey.

Coronavirus: Should Your Recruitment Marketing Change in a Crisis?

Rally Recruitment Marketing

However, it raises legitimate questions about what the right approach is to marketing and sales during a crisis, and specifically for our community, what the right approach is to recruiting and Recruitment Marketing. Recruitment Marketing

Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. They are still an incredibly vital part of any recruiting strategy. Including the name and contact info for the recruiter responsible for the individual job!

Top Talent Acquisition and Recruitment Marketing Conferences to Attend in 2020

Rally Recruitment Marketing

Even better, conferences often provide the chance to network with other Talent Acquisition and Recruitment Marketing professionals to learn how they’re solving the same sorts of challenges you might be facing. . To help with the decision, here’s a comprehensive list of global Talent Acquisition conferences happening in 2020, along with some of the sessions that stand out as you look to increase your Recruitment Marketing skills. Recruitment Marketing

Making Job Descriptions Part of Your Recruitment Marketing Plan

Rally Recruitment Marketing

When you think of Recruitment Marketing, a variety of tactics might come to mind: Posting engaging content on social media, sending company information and job alerts via email, using automation tools like chatbots and text recruiting to better engage with candidates, and a whole lot more. However, there’s one important element that many practitioners may not think is a huge piece of the Recruitment Marketing puzzle: Job descriptions.

7 Big Impact Recruitment Marketing Ideas We Learned at RallyFwd

Rally Recruitment Marketing

At RallyFwd , we heard from a number of outstanding Recruitment Marketing practitioners from companies of all sizes and industries. A common theme that came up is that many of us either only have a small amount of time to dedicate to Recruitment Marketing tasks or are working as a solo Recruitment Marketer without a team. Big Impact Idea #1: Tell your Employer Brand story beyond just the company level, focus on the office location and team level too.

Your first 100 days in an employer branding job: best content projects to start

Stories Incorporated

Start with one of these employee story content projects in your first 100 days in an employer branding job. They’re also great ideas if you’re looking to shake up your culture content library and talk to candidates in new ways!) . Reading Time: 7 minutes.

How to Build an Employer Brand Ambassadorship Program at Your Company

Fistful of Talent

If it’s been said once, it’s been said a million times: there is no better resource to build your employer brand and show candidates what life is like in your company than the talent you currently have working for you. A few of the ways you can leverage this goldmine of a resource: Getting your talent on camera, talking about life inside the company. What is any employer brand ambassador?

The value of employee stories for your employer brand

Stories Incorporated

We break down the value of employee stories for your employer brand and why you should champion an employee story project in your organization. The best recruitment marketing content is grounded in employee stories. You’ll need it for your employer brand journey.