Building a Strong Employer Brand From the Inside Out

Rally Recruitment Marketing

Hi Rally community, This is my second of 3 posts for Rally’s New to Recruitment Marketing blog series. During my first post in the series , I shared a bit about my professional background and how I transitioned from Recruiting to Recruitment Marketing.

7 Career Lessons from Employer Brand Mentors at RallyFwd

Rally Recruitment Marketing

Or maybe this reflection has led us to realize we want to switch into a new line of work altogether — perhaps you’re considering making the career move from marketing to Recruitment Marketing or from recruiting to employer branding! Recruitment Marketing

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21 Ways to Lead With Your Employer Brand Now (RallyFwd Recap)

Rally Recruitment Marketing

But another reason, we believe, is that the conference theme — Lead With Employer Brand — is on the minds of a lot of HR, talent acquisition and Recruitment Marketing professionals right now. Candidate content is up to date and reflects your current recruiting process.

14 Employer Brand Opportunities in the Candidate and Employee Journey

Rally Recruitment Marketing

Our employer brands are most often used to attract external talent to our organizations. However, activating your employer brand internally is just as integral (if not more so!) Stage: Employer Research. Stage: Retention.

Why Employee Experience Matters to Recruitment Marketing

Rally Recruitment Marketing

Hi Rally community, This is my second of 3 posts for Rally’s New to Recruitment Marketing blog series. During my first post in the series , I shared a bit about my professional background and how I transitioned from recruiting to Recruitment Marketing.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

Many talent acquisition teams may be recruiting less than usual this summer as a result of COVID-19. After all, normally when we’re busy recruiting at full blast, we’re often focused on immediate and urgent hiring needs. of dollars in Recruitment Marketing and recruitment advertising.

3 Sources of Data You Need For A Successful Employer Brand Launch

Rally Recruitment Marketing

Chris Fitzner, Recruitment Marketing Manager, Appian. My name is Chris Fitzner, I’m the Recruitment Marketing Manager at Appian where under the Employer Brand Team I lead the Recruitment Marketing efforts to attract top talent using a multi channel data driven approach.

How Employer Branding and Recruitment Marketing Can Drive Growth

The Staffing Stream

Today, candidates tend to act more like consumers, and that has necessarily shifted the approach that many employers need to take when it comes to recruitment. Mastering employer branding provides the fuel for recruitment marketing that can help to drive growth.

Get leadership on board with employer branding

Stories Incorporated

Here’s how to communicate the impact of talent branding problems, get leadership on board with employer branding, and achieve buy-in for your projects. Traditional and consumer marketers require healthy budgets to do their jobs well. Reading Time: 5 minutes.

How To Solve The Employer Brand Strategy Ownership Debate

Proactive Talent

There is a reason that the employer brand ownership is a never-ending debate that has been a topic of concern. This has a lot to do to the lack of understanding behind who controls the brand of a company, both internal and external. For many organizations, employer branding is a shared responsibility managed between HR, Recruiting, Marketing and Internal Communications with an ultimate ownership by the CEO, who sets the tone for the company’s mission and values.

7 Types of Recruitment Marketing Content that Candidates Want to See

Rally Recruitment Marketing

Attracting and recruiting talent requires well-crafted Recruitment Marketing content that provides candidates with an authentic window into your company culture and answers important questions that keep them moving along their candidate journey.

5 Recruitment Marketing Projects to Tackle This Summer

Rally Recruitment Marketing

Many talent acquisition teams may be recruiting less than usual this summer as a result of COVID-19. After all, normally when we’re busy recruiting at full blast we’re often focused on immediate and urgent hiring needs. of dollars in Recruitment Marketing and recruitment advertising.

What’s the real difference between employer brand and recruitment marketing?

exaqueo

Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? In fact, there’s still quite a bit of uncertainty between: Workplace Culture Employer Value Proposition (EVP) Employer Brand Recruitment Marketing At exaqueo , we believe there is a difference between all four. What is an employer brand? Employer brand is holistic.

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. Recruitment marketing is the tactics and strategies associated with promoting that identity to candidates in order to attract talent. What is employer brand? Several factors go into your employer brand: .

How to build your employer brand

Stories Incorporated

Here’s how to build your employer brand and get internal buy-in for key employer branding and recruitment marketing projects. Employer branding and recruitment marketing is hard enough. So, how to build your employer brand?

2021 Outlook of Recruitment Marketing Agencies

Rally Recruitment Marketing

The past year has changed a lot of industries and disciplines, and Recruitment Marketing is no exception. While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent.

The First Step in Recruitment Marketing

Fistful of Talent

One of the hottest topics in Talent Acquisition is around the concept of Recruitment Marketing. The biggest problem most TA shops and leaders have with recruitment marketing is flat out, how do we get started? Most of this confusion comes from the theory that as recruiters we now need to start thinking like marketers. It used to be we needed to think like sales people, but no one likes salespeople, so now it marketers!

How Employee Appreciation Can Improve Productivity and Retention

Recruitics

Employer Branding Recruitment Marketing

TA Week Recap: Next-level TA, DEI, employer branding strategies

Stories Incorporated

We were there for all of it — for the TA, DEI, social recruiting, sourcing and employer branding strategies and more. Candidates have more choice than ever, and employment must now be thought of as a multi-dimensional relationship. Social Recruiting. Employer Brand.

Why You Need an Employer Branding Strategy Right Now

The Hire Talent

Some companies hire the best talent on the market, while others struggle to attract qualified candidates. The former do at least one thing right: top-notch employer branding and an ongoing employer branding strategy. What Is Employer Branding?

DIY Employer Branding…Where Do I Begin?

Beamery

This week, we’re excited to have Ben Gledhill , Employer Brand Manager at Manchester Metropolitan University, sharing his thoughts on how to do employer branding on a shoestring… Think of the term “Employer Branding”; what springs to mind? Employer Branding is something that has been around for ages however over the past couple of years it has really risen to the top of the Talent Acquisition agenda. Employer Branding

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

6 Myths About Employer Brand Dispelled

exaqueo

No longer the new fad or trend, employer brand is quickly becoming a strategic staple for organizations hungry to solve talent challenges. As with most things that shift from trend to a core part of your strategy, there is still confusion in the market. Debunking the most common employer brand myths can be the first step in educating new professionals in the space or internal stakeholders and colleagues you need to help support your mission.

Build It & They Will Come: Employer Branding

Rezoomo

Build it and they will come… Building an effective employer brand is increasingly essential in attracting talent. It provides a common focal point during times of change and helps to support the kind of internal commitment required to genuinely ‘live the brand’ Like curating content as part of any marketing strategy your main goal is to educate your audience, resulting in lead generation. Source(Linkedin: Why Employer branding matters ).

Need Help Building Your Employer Brand? Here's Why You Should Hire Proactive Talent Strategies

Proactive Talent

Employer branding is one of the most powerful recruiting and retention tools a company has, but if yours is underdeveloped or unsuccessful, it can actually be more of a curse than a blessing. We’ve seen time and time again that all the elements that make up an employer brand - online presence, reputation, social responsibility, career website - have an enormous impact on candidates’ decisions to apply or accept an offer.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important? Employer Branding is nothing new.

Employer brand, the Chris Moyles of recruitment?

BroadBean Technology

Employer brand continues to become more and more prevelant, with increasing organisations turning to it as the silver bullet in their staff retention, recruitment, engagement and general market perception. But is it the Moyles equivalent of the ‘saviour of recruitment’ or a waning fad that nobody is ever quite going to get right? Personally I think the answer lies in how seriously you take your employer brand. EMPLOYER BRAND!

Why Investing In Your Employer Brand Pays Off

Beamery

Employer branding is a tool to help you cast a wider and more effective net and help you stand out to the right kind of fish. Employer Branding is now a priority. Branding is no longer just a marketing or communications initiative. Research from Bersin indicates that over 40% of companies indicated that employer branding is a “must have” in their talent acquisition strategies. Why your Employer Brand matters to candidates.

Employee Stories: Recruitment Marketing Best Practice Series

SmashFly

The Recruitment Marketing Best Practice Series highlights tips and real-world examples from the 13 practices researched in the SmashFly 2015 Fortune 500 Recruitment Marketing Report Card. Continue Reading → The post Employee Stories: Recruitment Marketing Best Practice Series appeared first on SmashFly Blog.

Right-now-culture content: fuel your employer brand infinity loop

Stories Incorporated

Recruitment marketers, we know you’re thinking about funnels that end in hire. This introduces employee engagement, retention and referral metrics into your world, but! To make it work, your recruitment marketing content has to evolve as your culture does. With the awesome marketing skills you already use every day, plus adding employee stories. . Employer brand content from five years ago is not setting culture-right-now expectations. .

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important?

20 Employer Branding Experts You Should Add to Your LinkedIn Network

Eightfold

Employer branding can be confusing for human resources professionals and hiring managers who are new to the topic. LinkedIn is full of employer branding professionals who share their wisdom with the world online. Currently the global employment brand and recruitment marketing director at KRT Marketing, Derina Adamczak has spent nearly 20 years focused on how companies find and acquire new talent.

8 Experts Reveal The Biggest Employer Branding Myths

MightyRecruiter

Employer brand describes an organization’s reputation as an employer and serves to drive candidate interest in working with your company. Because it touches so many aspects of the candidate lifecycle , there is much debate as to what actually drives ROI for a company’s employer branding efforts. I asked top talent acquisition professionals, What employer branding initiatives actually don’t move the needle? You CAN’T Measure Employer Brand.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

4 Ways We Can All Learn From High-Volume Recruiting Teams

Rally Recruitment Marketing

Are you a team of one recruiting for a small organization or a 200-person team fulfilling roles for a 200,000 person organization? Wherever you work, we can all learn from high-volume recruiting teams. Win at High-Volume Recruiting (Webinar).

Mobile 221

What is recruitment marketing?

Stories Incorporated

Successful recruitment marketing strategies are Complex. Learn recruitment marketing best practices here in our ultimate guide. Recruitment marketing is the strategies and tactics a company uses to attract and engage potential candidates.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

Takeaways from #TalentNet on Data, Employee Experience & Recruitment Marketing

SmashFly

This past weekend was a conference whirlwind in Austin, TX, with both TalentNet Interactive and SXSW offering forward-thinking ideas on everything from recruitment to technology. The post Takeaways from #TalentNet on Data, Employee Experience & Recruitment Marketing appeared first on SmashFly Blog.

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

How Marketing Your Onboarding Process Attracts Talent

Rally Recruitment Marketing

Raise your hand if you, as a practitioner, spend time marketing your company, your employees, your teams, your culture and everything else in between. If you market this information during the recruitment process, candidates who like what they see are more likely to apply and accept a position with your company. Research from the Brandon Hall Group found that a comprehensive and solid onboarding process can improve new employee retention by as much as 82% !