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B2B Versus B2C Marketing for Staffing Firms

The Staffing Stream

Let’s start with a general rule – marketing is either B2B (business-to-business) or B2C (business-to-consumer). B2C Marketing. B2C buyers favor brief overviews of what is being offered and easy-to-understand value propositions to help them make decisions. Staffing Industry Marketing – B2B, B2C, or Both?

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6 Pro Tips for Ensuring a Lasting Employer Brand

Rally Recruitment Marketing

Developing and activating an authentic, dynamic and beneficial employer brand takes time, work and support from stakeholder and cross-departmental collaboration. With so much effort to get it “right”, your employer brand needs to be useful for years to come, through potential (and unknown) company, job market and world changes.

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The Business Impact of a Poor Candidate Experience, and What You Can Do About It

Rally Recruitment Marketing

After all, 9 out of 10 of the candidates who apply for a role with you are not getting hired. The negative outcomes can result in a loss of up to millions of dollars a year for business to consumer (B2C) companies in industries like hospitality, travel, retail or telecommunications. But that doesn’t mean you’ll earn their affinity.

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Healthcare Recruiting Tips to Help You Build a Stellar Team

4 Corner Resources Staffing Blog

One way to do this is by geotargeting hiring campaigns beyond your local market. Some states are hit harder than others by the talent shortage; if you’re in one of them, use state and zip-code-based targeting to reach outside of your region when hiring ads using PPC and social media. Searching for your next great hire?

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The Power of Landing Pages for Recruiting

Select Software Reviews

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. Your employer brand of course relates to your actual employee experience. Chances are your employees follow different paths depending on the roles they are hired for, and in what offices.

B2C 59
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The Power of Landing Pages for Recruiting

Recruiting Blogs

From B2B to B2C, landing pages are an effective way to share the benefits of a given product with potential clients. Your employer brand, of course, relates to your actual employee experience. Chances are your employees follow different paths depending on the roles they are hired for, and in what offices.

B2C 36
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Ready to Start Social Recruiting? 4 Questions to Cover With Marketing First

Rally Recruitment Marketing

For some B2C and B2B companies, the social accounts are there to showcase products. For others, the handles are used to promote the company brand. As much as recruiters work with hiring teams to determine how, where and when jobs will open, they’re never able to 100% predict upcoming hiring priorities.