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Celebrate Employees to Create a Magnetic Employer Brand on Social Media

Rally Recruitment Marketing

In this blog post, I’ll share data-backed strategies with insights and charts that show how to create a magnetic employer brand on social media that will attract and engage candidates effectively and authentically (and boost employee engagement too!). Use Relevant Tags : Tag only those who are directly related to the content.

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How to Create a Better Candidate Journey from your LinkedIn Posts

Rally Recruitment Marketing

In this blog post, I’ll focus on what we learned specifically about LinkedIn to help you know what types of content (and literally what words) actually work better to engage talent through your organic LinkedIn feed. Remember to tag your team members in the post too!)

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Why You Should Infuse your Employer Brand in the Candidate Experience

Rally Recruitment Marketing

In this blog post, I’ve summarized the key points to help you improve your candidate experience. Create blog posts featuring each specific value, highlighting stories (and using real photos) of employees that have experienced or are living the value.

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7 Big Impact Recruitment Marketing Ideas We Learned at RallyFwd

Rally Recruitment Marketing

The team has also observed that images of their real employees outperform any stock images or generic content. Content in this area focused on innovative projects MedExpress employees work on and blog posts about unique career journeys. Authenticity grabs people’s attention! MedExpress’ second EVP Pillar is “Fulfilling Our Promise”.

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CEO’s stop leaving your personal and company branding to your marketing teams

Recruiting Blogs

Do you know what your marketing & PR department are saying about you, tagging you in, pitching you for? Their online presence has been carefully honed in social media, blogs and other media. So, if you are looking for new opportunities then your overall social media profile is especially vital.

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Your Next Employment Marketing Weapon: Culture

Glassdoor for Employers

Anyone can put a price tag on a job, but money can’t buy anyone happiness. Having this great company culture pays off in hiring and in overall company success too, according to a Glassdoor study that showed that public companies recognized for high employee ratings and culture outperform S&P 500 by 122%. Bonus tip: blog!

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The 5 Steps Every Recruiting Agency Must Take to Rank Higher in Google

Talent Hero Media

Exclusive Bonus: Watch the step-by-step video walkthrough of the Yoast SEO plugin for WordPress to learn how to get the technical details right for each blog post. Optimize your title tag. The title tag is what shows up as the link in Google search results so it’s a huge factor in determining if your article gets clicked.

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