Rally Recruitment Marketing

OCTOBER 8, 2023

Each April, the Rally Awards honors a shortlist of practitioners who have been in a full-time Recruitment Marketing role for 1-3 years and have made an impact helping to transform the talent acquisition strategy at their company to one that’s brand-led and marketing-driven. So let’s meet our Rising Star!

Recruitment Marketing 418

Recruitment Marketing Talent Acquisition Employer Branding Strategy 418

Rally Recruitment Marketing

JANUARY 16, 2023

2023 will be another competitive year in recruiting, and the employers that have an advantage will be those that invest in developing their employer brand and know how to tap into new Recruitment Marketing strategies. Recruitment Marketing Challenges Going Into the New Year.

Recruitment Marketing 449

Recruitment Marketing Data Employer Branding Social Media 449

Rally Recruitment Marketing

MAY 13, 2020

Recruitment marketers, talent acquisition practitioners and employer branding specialists from around the world gathered virtually on May 6, 2020, for the RallyFwd Virtual Conference. We also learned about new technology and product demos that improve how we attract and recruit talent today and moving forward.

Employer Branding 419

Employer Branding ATS Talent Acquisition Recruitment Marketing 419

Rally Recruitment Marketing

AUGUST 21, 2023

Talent acquisition and recruiting is no longer a linear process. In today’s market, all talent acquisition, HR, Recruitment Marketing and employer branding practitioners need to be focused on how they’re going to gain a competitive advantage over other employers. Lori: Absolutely!

Recruitment Marketing 419

Recruitment Marketing Strategy Social Media Talent Acquisition 419

Rally Recruitment Marketing

JUNE 13, 2022

Check them out below, and be sure to access the full RallyFwd Virtual Conference on demand at your convenience for even more ways to upgrade your Recruitment Marketing and employer branding toolkit. Session: Aligning Your Candidate Experience and Employer Value Proposition. Innovation Lab, PandoLogic.

Employer Branding 419

Employer Branding Advertising Conference Diversity 419

Rally Recruitment Marketing

NOVEMBER 13, 2020

TikTok has taken off like wildfire, and many companies have taken notice and have started creating Recruitment Marketing content for the platform. Gen Z and millennials make up 62% of TikTok’s audience , so it is a great channel for reaching and building brand awareness with students, new grads and early career audiences.

Employer Branding 450

Employer Branding Social Media Recruitment Marketing Video 450

Rally Recruitment Marketing

SEPTEMBER 20, 2021

Since entering the Recruitment Marketing space, I’ve always used the analogy of a great band or restaurant to remind me of the importance of employer branding. The same can be said for employers. The pair must be synchronized through marketing and sales tactics.

Employer Branding 419

Employer Branding How To Social Media Recruitment Marketing 419

Rally Recruitment Marketing

OCTOBER 11, 2021

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do. Cost per click . Cost per applicant .

Recruitment Marketing 491

Recruitment Marketing Employer Branding Healthcare Job Boards 491

Rally Recruitment Marketing

APRIL 11, 2022

As we’ve spoken a lot about at Rally recently, the right intel can provide so much to recruitment marketers: better, more proactive hiring; more support and respect from leadership; the confidence that what you’re doing is working — the list goes on. . Appcast Recruitment Marketing Benchmark Report. Happy reading!

Recruitment Marketing 419

Recruitment Marketing Resources Strategy Employer Branding 419

Rally Recruitment Marketing

MARCH 27, 2023

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Do these sound familiar to you?

Employer Branding 251

Employer Branding Candidate Experience Recruitment Marketing Screening 251

Rally Recruitment Marketing

FEBRUARY 19, 2020

Is public relations part of your overall Recruitment Marketing strategy? However, it’s worth getting familiar with a few common PR approaches since they could benefit your overall Recruitment Marketing strategy as your team develops. . Why is PR useful for advancing your employer brand?

Employer Branding 376

Employer Branding Recruitment Marketing Media Strategy 376

Rally Recruitment Marketing

AUGUST 22, 2021

Today I have some big news to share, and I won’t keep you in suspense any longer: We’ve launched a new analytics & benchmarking tool for the Rally Recruitment Marketing community! It’s almost 4 years to the day when I launched the Rally Recruitment Marketing community in September 2017. Analytics are personal.

Recruitment Marketing 419

Recruitment Marketing Employer Branding Social Media Survey 419

Rally Recruitment Marketing

MAY 23, 2022

In part 2 of our series looking at how to strengthen your employer brand by showcasing the people behind your products, we’re hearing from Ally Brown, RallyFwd presenter and Employer Brand Manager at VCA Animal Hospitals , a national leader in veterinary care with 35,000 associates across over 1,000 hospitals.

Employer Branding 419

Employer Branding Social Media How To Media 419

Rally Recruitment Marketing

SEPTEMBER 26, 2020

That strategy is your employer brand. However, even with best of intentions, there’s a very clear and present danger of failing to fully capitalize on the opportunities a newly refreshed employer brand and EVPs can bring. This means that there’s one key strategy that many smart businesses have started to re-prioritize.

Employer Branding 416

Employer Branding Advertising Survey Benefits 416

Rally Recruitment Marketing

JUNE 14, 2021

By seeing, hearing from or communicating with existing employees in roles they’re interested in, candidates can more clearly envision themselves in those same roles and understand your company’s culture and values, which gives them the confidence they need to apply or accept your job offer. . Careers site. Photos captured by your employees.

Employer Branding 324

Employer Branding Social Media Engineering Facebook 324

Rally Recruitment Marketing

JANUARY 23, 2022

Our latest Rally community survey revealed that 34% of recruitment marketers work for someone who knows nothing about Recruitment Marketing and employer branding; 56% are working for someone who is learning about RM/EB at the same time they are; and only 10% are learning about RM/EB from their manager. .

Recruitment Marketing 419

Recruitment Marketing How To Employer Branding Social Media 419

Rally Recruitment Marketing

MARCH 14, 2022

If this sounds familiar, you’re not alone; Recruitment Marketing as a field continues to gain traction among employers but the support and resources available to many of us are still nowhere near where they need to be. . Check out our download our free 2022 Recruitment Marketing Planning Guide and Template.

Recruitment Marketing 417

Recruitment Marketing Social Media Strategy Employer Branding 417

Rally Recruitment Marketing

JUNE 20, 2022

I can’t tell you how exciting it is to see how engaged practitioners are getting about how to track and measure their Recruitment Marketing efforts , especially using the variety of tools available today, but there is one relic from the past that many recruitment marketers aren’t taking advantage of: UTMs. What are UTMs?

Recruitment Marketing 413

Recruitment Marketing Employer Branding Data CRM 413

Rally Recruitment Marketing

JANUARY 30, 2020

Hi Rally community, This is my second of 3 posts for Rally’s New to Recruitment Marketing blog series. During my first post in the series , I shared a bit about my professional background and how I transitioned from recruiting to Recruitment Marketing. Why employee experience matters to Recruitment Marketing.

Recruitment Marketing 369

Recruitment Marketing Employer Branding Onboarding Policies 369

Rally Recruitment Marketing

MAY 1, 2020

As an employer brand professional, you can protect your company’s overall brand reputation and help to manage risk during this crisis. This can only happen though when we shift our mindset and think about employer branding beyond just a recruitment nice-to-have.

Employer Branding 362

Employer Branding Culture Social Media Media 362

Rally Recruitment Marketing

DECEMBER 12, 2021

As the Director of Global Employer Brand Strategy at Dell, where I oversee everything from strategy, operations, and creative I’m thrilled to share with you today the four steps we’re taking to meet these goals, which include: Supporting our goals through programs, and highlighting this in our Recruitment Marketing.

Recruitment Marketing 450

Recruitment Marketing Strategy Video Diversity 450

Rally Recruitment Marketing

AUGUST 14, 2023

Social media recruiting is one of the most important strategies in Recruitment Marketing. billion people using social media , and with the average person spending 2-3 hours each day checking their social accounts , practically everyone that an employer wants to hire is using social media today. With an estimated 4.9

Social Media 419

Social Media Media Resources Social Recruiting 419

Rally Recruitment Marketing

MAY 28, 2020

That’s why it’s important for us to stay informed on the latest industry data and recruiting trends so that we can stay ahead and communicate with candidates in an engaging and appropriate way. To help you make the most of these insights, we’ve gone through the report and identified 10 key Recruitment Marketing takeaways.

Report 391

Report Recruitment Marketing Candidate Experience CRM 391

Rally Recruitment Marketing

JUNE 3, 2020

While the pandemic’s impact on the labor market is disheartening (to say the least), we can try to make the best of a bad situation by tackling some high-value Recruitment Marketing projects this summer that we otherwise we may not have the capacity for. If you haven’t had the chance to define your EVP yet, you’re not alone.

Recruitment Marketing 383

Recruitment Marketing Employer Branding Social Media Talent Acquisition 383

JazzHR

APRIL 24, 2020

JazzHR partnered with HR.com’s HR Research Institute to produce the “The State of Employer Branding and Recruitment Advertising.” Less than half of survey respondents said their employer brand does a good or excellent job of attracting qualified candidates. Looking for more advice?

Employer Branding 156

Employer Branding Advertising Report JazzHR 156

Rally Recruitment Marketing

MAY 24, 2021

To help find answers, we turned to the Jobvite 2021 Job Seeker Nation report, which reveals just how different the hiring landscape will look post-COVID. . Inside the new report, we uncovered 6 key takeaways that could inform your Recruitment Marketing, employer branding and talent acquisition strategy in the coming months.

Report 419

Report JobVite Candidate Experience Mobile 419

Rally Recruitment Marketing

JANUARY 30, 2020

Hi Rally community, This is my second of 3 posts for Rally’s New to Recruitment Marketing blog series. During my first post in the series , I shared a bit about my professional background and how I transitioned from Recruiting to Recruitment Marketing. To start, we took a look at different reports such as: .

Employer Branding 221

Employer Branding Recruitment Marketing Onboarding Policies 221

Rally Recruitment Marketing

NOVEMBER 1, 2021

As you know, in today’s candidate-driven market, Recruitment Marketing content is one of the most worthwhile investments you can make as an employer. The series also helped keep employees connected to each other and gave a look into the office culture through these authentic friendships. . Hi Rally community!

Recruitment Marketing 450

Recruitment Marketing Social Media Video Media 450

Rally Recruitment Marketing

DECEMBER 30, 2018

For the second year in a row, Rally and The Muse have partnered to report on the biggest Recruitment Marketing trends from the past year. These trends represent a massive shift in candidate expectations that we need to respond to as Recruitment Marketing professionals. What does this mean for Recruitment Marketing?

Recruitment Marketing 362

Recruitment Marketing Trends Employer Branding Talent Acquisition 362

Rally Recruitment Marketing

JULY 24, 2022

Phenom recently released their State of Candidate Experience 2022 Report , which evaluated the current state of the candidate experience across the Fortune 500 and European 100 companies. The problem with UTMs is they don’t provide enough information to be especially useful to your Recruitment Marketing strategy. Let’s jump in!

Candidate Experience 221

Candidate Experience Report Social Media Recruitment Marketing 221

Rally Recruitment Marketing

APRIL 25, 2022

Data is also showing that few employers are actually publishing this kind of content right now, yet it’s receiving twice the engagement compared to Q4 2021; culture content in particular is receiving 174% more engagement! . News & World Report. A post shared by BJC Careers (@bjc_careers). Host events or giveaways.

Recruitment Marketing 450

Recruitment Marketing Social Media Media Strategy 450

Rally Recruitment Marketing

JUNE 15, 2020

The number one thing that the Rally community wants to learn — in every poll we’ve conducted for the past two years — is how to create great Recruitment Marketing content. One of the things we learned is that creating content “that lasts” is different for Recruitment Marketing compared to Marketing.

Recruitment Marketing 221

Recruitment Marketing Talent Acquisition Social Media Facebook 221

Rally Recruitment Marketing

DECEMBER 29, 2023

Practitioners across recruiting, HR, Recruitment Marketing and employer branding came together at RallyFwd to hear innovative strategies from expert speakers while also voicing their own experiences, concerns and predictions for how their jobs could change in the coming year.

Talent Acquisition 275

Talent Acquisition Trends Employer Branding Social Media 275

Rally Recruitment Marketing

FEBRUARY 26, 2024

A job description is often a candidate’s first view into your organization as an employer. But there’s an art and science to crafting the perfect job description that many recruiters and recruitment marketers grapple with daily. The reality is, many job descriptions miss the mark.

Job Descriptions 251

Job Descriptions Recruitment Marketing Employer Branding Talent Acquisition 251

Rally Recruitment Marketing

JUNE 3, 2020

So this summer could be an ideal time to redirect that energy on Recruitment Marketing projects that benefit your longer term talent acquisition strategy. That number is great considering that employer branding hasn’t been around all that long! If you haven’t had the chance to define your EVP yet, you’re not alone.

Recruitment Marketing 221

Recruitment Marketing Social Media Employer Branding Talent Acquisition 221

Rally Recruitment Marketing

JUNE 14, 2021

According to HubSpot’s 2020 State of Marketing report , video was the most used type of marketing content beating out other heavyweight contenders like email, blogging and infographics. With all that in mind, it’s clear that video has to be a major part of your Recruitment Marketing strategy. The results.

Recruitment Marketing 251

Recruitment Marketing Video Examples Strategy 251

Rally Recruitment Marketing

FEBRUARY 11, 2022

It’s pushed employers into a recruitment frenzy, with enormous sums being spent on job advertising. Indeed is reporting 60.4% But we know that job advertising alone isn’t enough to recruit the talent we need. But we know that job advertising alone isn’t enough to recruit the talent we need.

Social Media 419

Social Media Employer Branding Recruitment Marketing Advertising 419