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Social Media For Employer Branding: 7 Tips To Promote Your Employer Brand On LinkedIn

Proactive Talent

With more than 500 million members in over 200 countries and territories, LinkedIn is no doubt one of the world’s largest social and professional networking sites, making it a great talent attraction channel to add to your recruitment marketing machine. So where do you start with your employer brand on LinkedIn? Encourage Employee To Update Their Profiles An employee’s LinkedIn profile is a great opportunity to promote your company’s employer brand.

How To Create Awesome Employer Brand Content Candidates Will Love

Proactive Talent

You need to proactively build your employer brand to attract and influence only the best (and right) talent to apply and work for your company. By sharing employer brand content that paints an authentic, accurate picture of what life is like and the work candidates might be doing if they joined your company, you can help candidates self-select and decide if they are a good fit. But creating effective employer brand content can be pretty hard.

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Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. That’s your employer brand.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. In this case, instead of reading reviews on Amazon, applicants are turning to social media and to websites like Glassdoor to get the real scoop on companies. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see.

The Social Recruiting Round-Up: June 2015

Social Talent

At the start of June we decided to dedicate most of the month’s blog content to helping you guys make the most of all of the excellent recruitment/HR conferences that were taking place around the world in June (and the months to come). We also gave you a heads up on some of the hottest topics being discussed at these conferences, like the issue of unconscious bias and the deadly affect it can have on the recruitment process. Contractors and temp recruiters rejoice!).

Why Social Recruiting Is Everyone’s Job.

Recruiting Daily

If you’re like most employers, you’ve probably already set up some sort of social media presence dedicated to careers and hiring. A recent study showed fully 94% of recruiters reported using at least one social network for sourcing or talent attraction in 2015, evidence that this emerging technology has already moved from the recruitment margins to the mainstream. Scoring Net Promoters: 3 Keys for Social Recruiting Success.

Your Employer Brand Needs Some Attention

Recruiterbox

There are tons of articles out there in cyber space covering employer branding with about million statistics in every one of them. Little did you know, your branding falls under the not-so-flattering category of statistics. One of the galling pieces of datum is that 29% of jobseekers don’t believe employers reinforce well enough how they are so great to their employees. So, 29% of employers do not have an apt brand. Need an employer branding hero ?

How Hootsuite Hires: A Social Recruiting Success Story

Recruiting Daily

Hootsuite , a high growth, high tech employer based in Vancouver has emerged as one of the most widely used social business platforms on the market. Its enterprise social monitoring and publishing tools have fueled the company’s explosive growth from bootstrap to big brand, from start-up to social success story. And if you’re reading this, well, no need to tell you how tough tech recruiting really is out there. In social media.

Instagram Stories: The Employer Branding Tool Every Recruitment Marketer Needs

CKR Interactive

With Stories’ unique features including live video, interactive polling and clickable links, Instagram has outpaced Snap’s 166 million daily active users and is now the all-in-one employer brand platform every recruitment marketer should be using. How to Use Instagram Stories for Recruitment Marketing. Let’s take a look at some of the strategies you can leverage to tell your employer brand story on Instagram Stories.

Social Recruiting – How to Attract and Connect With Top Candidates

Spark Hire

One of the best talent acquisition strategies continues to go underutilized — social recruiting. You want candidates to feel wanted and for them to understand how they fit into the prospective role as well as your culture. Social media is perfect for expanding your employer branding and connecting with candidates on a more human level. I am culture coach at hrcoaching.com. Make sharable content focused on your culture.

How Hootsuite Hires: A Social Recruiting Success Story

Recruiting Daily

Hootsuite , a high growth, high tech employer based in Vancouver has emerged as one of the most widely used social business platforms on the market. Its enterprise social monitoring and publishing tools have fueled the company’s explosive growth from bootstrap to big brand, from start-up to social success story. And if you’re reading this, well, no need to tell you how tough tech recruiting really is out there. In social media.

Social Recruiting Benefits: Why You Won’t See Many Without Culture Change

Jibe

Social recruiting is much easier said than done. Although sites like Twitter and LinkedIn may be far down on the top source of hire list in 2015, companies seem to be more interested in experimenting with social recruiting than ever before. An Aberdeen study showed that 73% of Millennials found their last job through a social network. So, why not meet them there, on their own social turf? This requires a cultural shift.

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. It’s not wonder that 86% of HR Professionals would agree recruiting is becoming more like marketing, it’s a necessity to compete for the best people. That means they are going to your careers page, checking out your social media, posts on review sites, jobs descriptions, etc. Employer brand defined. A great culture.

A Recruiter’s Handbook Guide to Instagram

Social Talent

Now, I know what you’re thinking; “ here comes Social Talent with yet another blog post about another social network I should have started using yesterday ”. teens (aka, the people you’ll be looking to hire in 2-5 years time) consider Instagram to be the most important social network, (in comparison just 23% consider Facebook to be as important). How can Instagram be used for recruiting? But Instagram isn’t just any old employer branding platform.

8 Questions With Will Staney On Starting Proactive Talent Strategies & The Evolution Of Recruiting

Proactive Talent

What is social recruiting and what does an effective strategy look like? If you’re a small or medium-sized company with very limited resources, what free tools can you use beyond LinkedIn and job boards to improve your recruiting efforts? Does your company have an employer brand and does it matter? How do you go about building a strong employer brand to help your company attract and recruit top talent? Q: What is social media recruiting?

Get Ready for Gen Z – the Next Wave of Talent

Fistful of Talent

In today’s “always-on” culture, both millennials and Gen Z aren’t afraid to answer emails off-hours or stay up late to finish projects. In fact, studies show they’re actually hungry for face-to-face interactions in the workplace. Move over, millennials. There’s a new kid in town.

Social Recruiting is All About Engagement, SRSC is all about Social Recruiting

Recruiting Toolbox

When I talk with talent leaders at different companies, one of the hottest topics on their minds is social recruiting. While most leaders know that social needs to be a critical part of their recruiting efforts, many are struggling with how to optimize the strategy and select tools that will help them meet their goals. The first step for me is that we need to think of social recruiting as a conversation with candidates and future candidates.

Go Beyond Job Postings: 3 Effective Ways To Attract And Hire Top Talent

Proactive Talent

But what these stats do show is that, if you want to attract and hire top talent more efficiently, you need to diversify your recruiting strategy and go beyond job postings. Let’s take a look at a few more reasons why a job posting shouldn’t be your sole recruiting tactic: Reason #1: Job Posting Is A Passive Strategy No, I don't mean a strategy that attracts passive candidates. Here are three things you can do that will help improve your recruiting results.

7 Unmissable Social Recruiting News Stories – 13th July 2015

Social Talent

The World’s Most Attractive Employers 2015. With the help of Universum , Millennials have ranked the most attractive employers for 2015. Yes, 240,000 students across 12 countries have revealed which companies have a competitive edge in employer reputation in both the Engineering/IT sector and the Business sector. Top 10 Most Attractive Employers – Engineering/IT. Top 10 Most Attractive Employers – Business. Culture Fit More Easily Assessed.

6 Unmissable Recruitment News Stories this Independence Day – 4th July 2016

Social Talent

In recruitment news this week: New LinkedIn Report Reveals the Latest Job Seeking Trends. And the findings are very positive from a recruiters perspective! The site asked over 33,000 people around the world about their job seeking habits and this is what they told them: An incredible 90% of global professionals are open to hearing from a recruiter about a new job opportunity. While 30% utilise social networks to find their next role. Not connected with us on social?

5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

Here are five New Year’s resolutions that every recruiter should make this year. Embrace social and mobile recruiting. You’ve heard about the importance of social and mobile recruiting, and you’ve been meaning to ramp up your tactics, but…no more excuses! Your first recruiting resolution of 2016 should be to create or enhance your social and mobile recruiting strategies. Let’s talk about mobile recruiting first.

Social Media Recruitment Strategies That Work

Rally Recruitment Marketing

Social media has become an increasingly valuable tool for job seekers when they’re looking for their next career opportunity. And social media recruiting strategies have become a key way for companies to find and connect with right-fit talent. But it takes a lot more than a social media profile for employers to use these platforms to their full advantage. So why exactly should social media be such a crucial part of your Recruitment Marketing plan?

BUMPER EDITION: 11 Recruitment News Stories to Kick-Off the New Month – 1st February 2016

Social Talent

In recruitment news this week: The Recruitment Video that Makes You Want to be a Flight Attendant. There is nothing we love better than a fantastic recruitment video here at ST towers, but as you’re well aware, they’re a rare find. When hiring managers and recruiters use their discretion to overrule the results of assessment tests, their hires do less well than workers selected exclusively on the basis of test scores. What Recruiters Want Vs. What Recruiters Get.

The 7 Biggest Social Recruiting Mistakes (And How to Avoid Them)

Beamery

It’s so easy to make social recruiting mistakes that many recruiters don’t even realise where they’re going wrong. Social recruiting has become a key part of almost every top hiring operation. In fact, only 4% of recruiters don’t use social media in the recruiting process. An overwhelming 92% use social media regularly! Great social recruiting is so much more than just finding candidates on social media though.

How Recruiters and Employers Can Use Tumblr

Recruiting Daily

Just like any other social channel where a company fails to support content with engagement, the two prong strategy of post and pray didn’t quite work. If you’re a recruiter, that should sound familiar. article : “The Yahoo-owned social blogging platform is experiencing faster growth in active users than Facebook, YouTube, Twitter, Instagram and Pinterest.” How Tumblr Became the Fastest Growing Social Network.

How To Make Twitter Work for Talent Acquisition.

Recruiting Daily

Why Recruiting On Twitter Doesn’t Work: A Blind Case Study. Recruiting on Twitter: Welcome To The Real World. This is a massive national brand you would all recognize, and their careers account only has 130 followers? This national brand, by automating its job feed into Twitter, turned itself from a beloved consumer brand into a spammer without ever realizing it. There’s no denying that I love Twitter. And I know a lot of you do, too.

The Startup Hiring Guide: Hiring for rapid growth from 5 to 50

Workable

I talk to high-growth startups every day and I keep hearing versions of “compared to recruiting, fundraising was easy”. We’ve spent the time to curate the best thinking on everything from employer branding and headhunting to the interview process. Recruiting software and tools.

Maximize your return-to-work plans for great recruitment marketing content

Stories Incorporated

Everyday, employers are deciding what return-to-work looks like for their company. Studies have shown* that the majority of employees want flexibility and the option to decide where they’ll work. Make no mistake, these decisions say a lot about culture.

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How to master recruitment in media

Workable

These smart, versatile, deadline-driven employees will improve your content, mentor your colleagues, and in some cases, boost your brand’s visibility. Case study: HubSpot. Social media is another place where you can find the ideal fit for the role. Case study: HubSpot.

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9 Companies Getting Branding Right and What Talent Teams Can Learn From Them

Entelo

One thing matters more than anything else when it comes to recruiting talent: A company’s reputation. Your brand identity is priceless. Here's what you can learn from nine organizations with stellar branding – vividly illustrating their employees’ story, instilling interest in potential candidates, spotlighting company culture and the importance of their values. Brands don’t get much more ubiquitous than UPS. Recruiting Social Recruiting Employer branding

What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. The report is packed with best practices that modern recruiting organizations can learn from.

50 HR & Recruiting Stats That Make You Think

Glassdoor for Employers

In our new eBook, 50 HR and Recruiting Stats That Make You Think , we sort actionable intelligence into eight categories – recruiting, social recruiting, mobile recruiting, recruiting Millennials, diversity recruiting, employer branding, employee engagement and workplace transparency. Recruiting has gone social & mobile. Did you know that 80% of job seekers turn to social media for employer brand promotion?

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You’d Better Ask Somebody: Why Employee Referrals (Still) Matter in Hiring.

Recruiting Daily

That’s the paradox of social networking; while our updates ostensibly reflect what’s going on in our life, we can no longer lead lives that aren’t largely informed by what happens online, and how our connections will react, no matter how much of a stretch that “friend” moniker might in fact be. I don’t blame her for anything other than poor judgement; the fact is, for better or for worse, we live in a feedback culture.

9 Need-to-Know Recruitment News Stories – 21st September 2015

Social Talent

Hired says it screens job candidates through a rigorous process combining algorithms and human curation, so employers don’t need to sift through a giant pile of résumés. Perhaps most importantly, instead of dealing with a recruiter who’s just trying to fill a role to earn a commission, the candidates work with Hired Talent Advocates, and those advocates are judged based on the job seeker’s satisfaction. 61% checked “social professional networks” (LinkedIn’s generic term for itself).

Recruiting Videos Don’t Have To Suck.

Recruiting Daily

There’s a ton of talk out there about how important it is for recruiters and employers to incorporate video into their talent attraction strategies , but the truth is, there’s no competitive advantage when everyone’s doing the same thing – and recruiting videos have quickly moved from the margins to the mainstream, from cutting edge to cliche. This means if your mobile recruiting strategy is missing video, you’re missing out.

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Food for thought: 7 takeaways from In-House Recruitment LIVE!

BroadBean Technology

Firstly, many thanks to the In-House Recruitment Network for last week's fruitful event, In-house Recruitment LIVE! And that is why we need to see a shift from hiring for ‘cultural fit’ to hiring for inclusion and acceptance. Topic: Social Recruiting: The Challenges and the Opportunities. Did you know that 32% of companies surveyed (explore research by SocialReferral here ) admitted to prohibiting employees from posting business activity on social media?

How to build a social media recruitment strategy: An FAQ guide

Workable

Social media sourcing involves using social networks to identify, attract, engage and hire potential candidates. Recruiters use social media sourcing to build talent pipelines for future roles and engage passive candidates who haven’t applied for current openings. Here’s everything you need to know about how to use social recruiting to build a strategy that meets your hiring needs: Intro to social media recruitment: Analyzing the data.

8 Pressing Recruitment News Stories We Need to Discuss this Week – 27th June 2016

Social Talent

In recruitment news this week: Brexit and the Recruitment Industry: Where do we go from here? The decision has since sparked nationwide and worldwide debate on the impact this will have on a variety of issues including employment, the economy and life in the UK. And t he debate is also being raged as to how the decision will affect the recruitment industry. Recruitment & Employment Confederation. Hasson Associates Recruitment.

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Are your social channels hurting your candidates?

BroadBean Technology

‘Hurting candidates’ may sound dramatic, but having recently undertaken a social media audit of our own business, I was reminded of a role I applied for a few years ago. I remember the first time I went on the website, and was immediately confused about what the company did, let alone their employer brand or company culture. I know, I thought, I’ll have a look on social media, surely an organisation of that size in this day and age will have got that right.

How To Use Social Media for Employee Onboarding

Recruiting Daily

Recruiters always talk about finding “top talent,” but the truth is, most of the time, it’s damn near impossible just to find even minimally qualified ones, no matter how mediocre that ‘talent’ actually is. A full 54% of employers recently reported that they currently had open positions for which they have been unable to fill due to their inability to find qualified candidates, according to a recent Harris Poll conducted for CareerBuilder.