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3 Ways to Use TikTok to Boost Your Employer Brand

Rally Recruitment Marketing

The platform also heavily features “ challenge-videos ” where users encourage others to complete and film some sort of dancing or singing challenge — a formula that has ensured content goes viral quickly. Why you should consider TikTok for Recruitment Marketing. A Global Web Index reports that over 80% of consumers in the U.S.

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4 Reasons to Outsource Content Creation

Stories Incorporated

Reading Time: 6 minutes Smart marketers outsource content creation to reach their recruitment marketing, employer brand, and culture communication goals. According to a 2023 Content Stadium survey , 85% of social recruiting respondents reported that they faced challenges when creating content (images and videos).

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Encouraging leadership Story of the Year

Stories Incorporated

This 2021 Story of the Year shows how an encouraging leadership story communicates culture, and how great leaders helps others become great leaders, too. These stories not only reveal a great deal deal about your culture, they humanize your leaders. Kiersten Combs is a leader at AstraZeneca and has worked there for 17 years.

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Silly Rabbit, TikTok Is for Kids! But What About TikTok for Recruiting?

Recruiting Daily

First, there’s the proven lineage of social recruiting. Once seen as a passing trend, social media has become deeply entrenched in all aspects of our culture. Again, I’m a young, hip parent with a job and a company and not a whole lot of time to myself. But that’s not to say I’m anti-TikTok.

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The Cycle of Great Leadership: Story of the Year

Stories Incorporated

Filmed via Virtual Story Session , Kiersten began her story with this insight: “Sometimes, we are our worst critics, and sometimes the belief and the opportunity and the potential somebody sees in me can be greater than what I see in myself.” Videos like these also improve the candidate experience.

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Maximize your return-to-work plans for great recruitment marketing content

Stories Incorporated

Make no mistake, these decisions say a lot about culture. But, your decision about how work will get done and how employees will connect with one another after a global pandemic is rife with insight into your culture, whether you intend it or not. That all adds up to an opportunity for you, talent and culture communicators.

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Children’s Mercy Hospital Case Study

Stories Incorporated

They knew incredible employee stories existed throughout the hospital and wanted to uncover them to show their culture of love and care to potential candidates. CM wanted a video for their careers site home page that shared not only their employee culture, but also the care they provide to their patients and families.

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