Rally Recruitment Marketing

MARCH 27, 2023

Because of this, it’s so important to infuse your candidate experience with your employer brand. The candidate experience should validate the tone set by all your other employer branding work and materials. Do these sound familiar to you?

Employer Branding 251

Employer Branding Candidate Experience Recruitment Marketing Screening 251

Rally Recruitment Marketing

JUNE 20, 2022

Every year, the Rally Awards celebrate excellence in Recruitment Marketing and employer branding practices that attract and recruit talent through social and digital channels, as well as practitioners who have demonstrated how they’ve moved the needle to make a difference in their organization.

Recruitment Marketing 419

Recruitment Marketing Employer Branding Media Talent Acquisition 419

Rally Recruitment Marketing

FEBRUARY 5, 2020

So, if that holds true, then something we need to talk about more in Recruitment Marketing is the fact that to meet candidate expectations, we need to start adopting more consumer marketing approaches! You may have heard about programmatic before in relation to programmatic job advertising, which is a great start.

Employer Branding 354

Employer Branding Advertising Software Recruitment Marketing 354

Rally Recruitment Marketing

MARCH 28, 2021

Recruitment Marketing analytics can be intimidating — not just because we have to make sense of a lot of data from a lot of different sources, but also because the stakes to get it right are so high. Dana Meyer, Recruitment Marketing Director at ManpowerGroup; and Amy English, Customer Success Analytics Team Lead at PandoLogic.

Recruitment Marketing 474

Recruitment Marketing Social Media Advertising Media 474

Proactive Talent

SEPTEMBER 5, 2018

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. For this blog post, we’re going to focus on the latter.

Employer Branding 215

Employer Branding How To Social Media Job Boards 215

Rally Recruitment Marketing

MAY 9, 2021

At RallyFwd on May 5, 2021, we heard from an outstanding group of practitioners who persevered through adversity to come out the other side with better employer branding, candidate experiences, technology, DEI, workforce communication, Recruitment Marketing content and so much more. .

Recruitment Marketing 419

Recruitment Marketing ADP Strategy Employer Branding 419

Rally Recruitment Marketing

SEPTEMBER 10, 2023

With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities.

Social Media 251

Social Media Media How To Employer Branding 251

PandoLogic

MAY 12, 2023

What is Recruitment Marketing? Recruiting marketing involves promoting a company’s employer brand and attracting potential employees. Common recruitment marketing tactics include social media campaigns, job board advertisements, content marketing, and nurturing relationships with passive candidates.

Recruitment Marketing 81

Recruitment Marketing How To Employer Branding Social Media 81

Rally Recruitment Marketing

JANUARY 10, 2019

This isn’t a topic I’ve seen explored much from a Recruitment Marketing perspective, but I think it’s worth talking about because it can be easy for organizations to prioritize hard marketing approaches at the expense of soft marketing – but both are really important! First off, what is hard and soft marketing?

Recruitment Marketing 300

Recruitment Marketing Employer Branding Job Descriptions Social Media 300

Rally Recruitment Marketing

AUGUST 9, 2018

This is why candidates today check multiple sources to research your company before deciding whether or not to apply for your job or accept your offer. Here are 4 recruiting channels where candidates will look when researching your company (and some tips on what you should share on each!) But which ones should you focus on?

Employer Branding 238

Employer Branding Social Media Job Descriptions Media 238

Rally Recruitment Marketing

APRIL 9, 2023

Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. In Recruitment Marketing and employer branding, we all know the power of people stories to attract talent to our company culture and values.

Linkedin 419

Linkedin How To Job Descriptions Social Media 419

SmartRecruiters

JUNE 18, 2018

In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. What is Employer Branding? What is Recruitment Marketing?

Employer Branding 93

Employer Branding Recruitment Marketing Social Media How To 93

Hiretual

APRIL 25, 2023

Here are some key metrics to measure the success of recruitment marketing: Cost per hire This metric measures the total cost of your recruitment marketing efforts, including advertising costs, job board fees, recruitment agency fees, and salaries of recruitment staff, divided by the number of hires made.

Recruitment Marketing 62

Recruitment Marketing eBook How To Social Media 62

Rally Recruitment Marketing

OCTOBER 12, 2020

So, when it comes to digital job advertising, your strategy needs to be on point so that your recruiting budget can stretch further. Using paid social media and programmatic job advertising are effective ways to create a digital Recruitment Marketing strategy. Leigha Wanczowski, Employer Brand Manager, Covance.

Advertising 419

Advertising Strategy Social Media Job Boards 419

Rally Recruitment Marketing

SEPTEMBER 4, 2023

And while we might be just another voice in this cacophony of people and companies extolling how important DEI is, today we’re going to approach it from our unique perspective: Recruitment Marketing! We’ve also included ways to align your Recruitment Marketing strategy with your diversity recruitment goals.

Recruitment Marketing 419

Recruitment Marketing Diversity Social Media Employer Branding 419

Rally Recruitment Marketing

MARCH 19, 2023

It’s becoming harder and more expensive to recruit candidates through traditional job boards when practically everyone that a company wants to hire is already employed and therefore not looking for job ads. The most effective social recruiting content tells stories, not treats social media like a place to stream job ads.

Social Recruiting 414

Social Recruiting Strategy Social Media Twitter 414

exaqueo

JANUARY 4, 2019

Is there a difference between product marketing and consumer brand? Is there a difference between recruitment marketing and employer brand? Check out this primer from our CEO, Susan LaMotte, to easily understand the difference between culture, EVP, and employer brand.) They coexist.

Employer Branding 72

Employer Branding Recruitment Marketing Strategy Video 72

The Staffing Stream

JULY 8, 2022

Let’s table the recession/no recession issue and focus on a critical issue — namely, how you should adjust your recruitment marketing for today’s (and tomorrow’s) economy. Below, I share a few ideas for adapting your recruitment marketing to prepare for different scenarios in this uncertain economy.

Recruitment Marketing 95

Recruitment Marketing How To Employer Branding Job Boards 95

Stories Incorporated

MAY 22, 2023

Reading Time: 7 minutes The employer brand industry is constantly evolving. For progressive employer brands looking to stay on the forefront of innovation, this means taking a proactive approach to reinventing how you communicate with candidates. Meaning, select the right channels.

Employer Branding 52

Employer Branding Film Video Recruitment Marketing 52

Rally Recruitment Marketing

NOVEMBER 1, 2018

Here are some ways to get your employer brand in front of veteran and military hires: 1. This can be a great place to introduce your employer brand to this demographic. You can find out more about hosting virtual career fairs on Facebook in the Rally blog, How to Host Virtual Careers Fairs on Facebook.

Employer Branding 170

Employer Branding Hiring Facebook Linkedin 170

Hireology

JUNE 11, 2019

Between job boards, social media sites, referrals and reading job descriptions on individual company career sites, it can be difficult for employers to break through the noise and reach top job seekers where they’re searching in today’s competitive market. Google Entered the Job Board Market.

Job Boards 68

Job Boards Job Descriptions Social Media Employer Branding 68

Hundred5

AUGUST 11, 2022

If you’ve not heard of Recruitment Marketing, are you even in recruitment? In this article, we’ll be looking at all things recruitment marketing, including what it is, the value it can bring your company, what makes a great recruitment marketing exec, and how to get started straight away!

Recruitment Marketing 52

Recruitment Marketing How To Social Media Employer Branding 52

Proactive Talent

APRIL 19, 2016

There is no company on the planet that shouldn’t use employer branding to help them attract and hire the best talent. Having worked on and led employer branding at various companies ranging from startups to large international organizations, I can confidently say that every company, even a Google or Facebook, needs employer branding.

Employer Branding 120

Employer Branding Social Media How To Candidate Experience 120

Rally Recruitment Marketing

JULY 9, 2023

When you are trying to begin using Recruitment Marketing strategies, you may not know what to do or where to start. Most talent acquisition and HR professionals are not trained in marketing, so it’s understandable that strategies like social media marketing, content marketing and employer branding can seem a bit daunting.

Recruitment Marketing 419

Recruitment Marketing Resources Social Media Employer Branding 419

4 Corner Resources Staffing Blog

APRIL 20, 2022

Recruitment marketing is the process of using marketing techniques to promote the benefits of working for your company. It’s both a strategy employers can use to reach candidates and a means by which job seekers discover employers. . Recruitment Marketing Background.

Recruitment Marketing 81

Recruitment Marketing Employer Branding Real Estate Social Media 81

ApplicantStack

OCTOBER 10, 2023

Find out more about the role of recruitment marketing in building a strong and happy workforce. What is Recruitment Marketing? Recruitment marketing refers to the efforts made to promote a brand as an appealing place to work. Doing so can aid in building more diversity across departments.

Employer Branding 76

Employer Branding Recruitment Marketing ApplicantStack Social Media 76

Hireology

MAY 28, 2019

If you’re already struggling to staff with quality employees given the tight labor market, now is the time to focus on your recruitment marketing strategy – so you can have the right team in place now and prepare your business for any economic shifts. Here are some tips to future-proof your recruitment marketing strategy.

Recruitment Marketing 60

Recruitment Marketing Strategy Job Boards Employer Branding 60

Rally Recruitment Marketing

SEPTEMBER 20, 2021

Since entering the Recruitment Marketing space, I’ve always used the analogy of a great band or restaurant to remind me of the importance of employer branding. The pair must be synchronized through marketing and sales tactics. Building our employer brand from the ground up.

Employer Branding 419

Employer Branding How To Social Media Recruitment Marketing 419

Rally Recruitment Marketing

JULY 18, 2021

Social media may be where a growing number of candidates are going to learn about your company, but Jobvite found that careers sites are still where the majority of candidates go to ultimately apply (second only to job boards). Meet the winners.

Employer Branding 419

Employer Branding JobVite Social Media Media 419

Rally Recruitment Marketing

JANUARY 30, 2020

Thanks to research from the Talent Board, many Recruitment Marketers know that your candidate experience has a major impact beyond just your hiring team’s success. For a small monthly fee, Rejobify provides your candidates with access to training on a range of topics like: How to optimize your use of job boards and job alerts.

Candidate Experience 444

Candidate Experience Workable Employer Branding CRM 444

Recruiting Blogs

APRIL 17, 2023

If there's one thing I love the most in the world, it's strong employer branding. Unlike other industries, marketing an employer value proposition lets one create, curate, and collaborate on stories with teammates across multiple locations and departments. Don't Keep Employer Branding Efforts a Secret 2.

Employer Branding 52

Employer Branding Social Media Video Education 52

Hireserve

DECEMBER 7, 2020

Looking to improve and better understand your recruitment marketing metrics? For the purposes of this blog, the assumption is that you’re using a standard method of advertising across job boards – for example Monster, Indeed or LinkedIn. Widely used in general marketing practice is the marketing funnel.

Recruitment Marketing 78

Recruitment Marketing Applicant Tracking Systems Advertising Monster 78

Indeed

FEBRUARY 5, 2019

Suddenly, there were job boards and search engines, social media and career sites, ratings sites, not to mention online ads. Today, employers looking to hire are faced with lots of candidates and lots of ways to reach them. James Ellis , Podcaster and Lead Employer Brand Consultant, Proactive Talent. Conclusion.

Recruitment Marketing 111

Recruitment Marketing Employer Branding Wireless Facebook 111

Rally Recruitment Marketing

JULY 16, 2020

I reached out to Leah Daniels, SVP of Strategy at Appcast, to understand the impact of COVID-19 on recruiting benchmarks and budgets, get her outlook on the second half of 2020 and discuss strategies and tactics that talent acquisition and Recruitment Marketing practitioners can use to stay agile during this challenging time.

Talent Acquisition 417

Talent Acquisition Advertising Recruitment Marketing Data 417

Contract Recruiter

DECEMBER 15, 2022

But recruitment can be a time-consuming and expensive process. Therefore, many companies are now turning to recruitment marketing to help them access a wider pool of candidates, increase engagement with candidates, improve employer branding, and reduce recruitment costs. What is Recruitment Marketing?

Recruitment Marketing 52

Recruitment Marketing SEO Social Media Employer Branding 52

Rally Recruitment Marketing

AUGUST 22, 2021

Today I have some big news to share, and I won’t keep you in suspense any longer: We’ve launched a new analytics & benchmarking tool for the Rally Recruitment Marketing community! It’s almost 4 years to the day when I launched the Rally Recruitment Marketing community in September 2017. Analytics are personal.

Recruitment Marketing 419

Recruitment Marketing Employer Branding Social Media Survey 419

4 Corner Resources Staffing Blog

SEPTEMBER 20, 2023

Most will agree that more data is good; knowing what to do with recruiting metrics and then putting it into practice becomes the challenge. How to Collect Recruiting Metrics Efficiently Now that we’ve nailed down the benefits of recruitment data, our next challenge is collecting it. get ebook 3.

Hiring 85

Hiring How To Job Boards eBook 85