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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

Each year, to round out the annual Rally Awards competition, one person is named Recruitment Marketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. Rally: How did you get started in Recruitment Marketing? Now, let’s meet Liz!

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Recruitment Marketing in APAC: What’s Different and What’s the Same?

Rally Recruitment Marketing

Hi Rally community, my name is Joyce Chan, and I’m a Recruitment Marketing & employer branding practitioner for 10+ markets in the Asia Pacific (APAC) region. Employer branding and Recruitment Marketing jobs are relatively new in Asia and this has only recently become an emerging field here.

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Rethink Your Recruitment Marketing Content Strategy for 2020

Rally Recruitment Marketing

Years ago, when I first transitioned my role from recruiting to employer branding, the world of Recruitment Marketing looked a little different. All those ads, blogs, emails, social posts, news stories, podcasts, videos are coming at us faster than our brains can consume it. So, we miss a lot.

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Implementing Mobile Video in Your Recruitment Strategy

VideoMyJob

Mobile video technology is more accessible than ever before – and consequently more essential to an organization’s recruitment strategy. VideoMyJob co-founder and VP of Growth, Kristen Graham, discusses how to successfully implement mobile video in your company’s recruitment process.

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19 Easy DIY Video Tools to Boost Your Recruiting Content Strategy

Rally Recruitment Marketing

Social media posts with video get 1200% more shares than social media posts with just text and images, according to Responsive Inbound Marketing. Video is an ultra-effective way to capture people’s short, digital attention spans. But are you leveraging the power of video to attract and inform candidates? Crazy, right?

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Talent Engagement Through Diversity: How T-Mobile Celebrates Women’s History Month

Rally Recruitment Marketing

When approaching Women’s History Month, we knew that we needed to cover it on the T-Mobile Careers social channels. I have the good fortune of working at T-Mobile, which has some of the most passionate employees on the planet. We also knew of the method by which we wanted to address those topics.

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3 Trends that will Impact Recruitment Advertising in 2021

Rally Recruitment Marketing

Chris let us pick his brain for an hour during our 2021 Recruitment Advertising Trends webinar in which Chris shared his perspective as an industry veteran and his new research on Recruitment Marketing benchmarks. Trend #2: Optimized mobile applications are a competitive advantage. Goldman Sachs estimates that the U.S.