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Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. That’s the rollercoaster of a start-up, but it’s also typical of marketing, which always seems to get cut when times are tough.

Free and Low-Cost Recruitment Marketing Strategies that Work

Rally Recruitment Marketing

January is usually a time for planning our Recruitment Marketing strategies to support hiring goals for the year ahead. That’s the rollercoaster of a start-up, but it’s also typical of marketing, which always seems to get cut when times are tough.

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Webinar Recap: Optimizing Modern-day Recruitment Marketing

SmartSearch

Finding and keeping talented employees is not a small task. With the “war for talent” still surging strong, many companies are scrambling to find the right people to fill their positions.

How to Partner with Marketing to Achieve Your Recruitment Marketing Goals

Rally Recruitment Marketing

This is the last post of my 3-part “New to Recruitment Marketing” blog series! In part two, I talked about how a great employee experience (EX) matters to Recruitment Marketing and how to partner with your Human Resources team to influence and create a stronger EX.

How to Partner with Marketing to Achieve Your Recruitment Marketing Goals

Rally Recruitment Marketing

This is the last post of my 3-part “New to Recruitment Marketing” blog series! In part two, I talked about how a great employee experience (EX) matters to Recruitment Marketing and how to partner with your Human Resources team to influence and create a stronger EX.

2021 Outlook of Recruitment Marketing Agencies

Rally Recruitment Marketing

The past year has changed a lot of industries and disciplines, and Recruitment Marketing is no exception. While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent.

5 Key Components of High Performance Recruitment Marketing

SmashFly

This post is inspired by the new Research Brief by Brandon Hall Group’s Kyle Lagunas, “5 Key Components of High Performance Recruitment Marketing.” Creating a High Performance Recruitment Marketing Strategy. The real question to be answered is what elements truly make recruitment marketing an integral part of your talent acquisition strategy? These elements include: Content Marketing. Social Media Marketing.

The Surprising Way to Increase Careers Site Traffic

Rally Recruitment Marketing

In Recruitment Marketing, getting qualified candidates to apply to your roles is the name of the game. This is why having a recruitment marketer on your team is so important, because this is the stuff we can focus on! What about social media?

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How to Tell the Difference Between Employer Branding and Recruitment Marketing

SmartRecruiters

Both concepts are candidate-facing, but your company won’t reach top talent unless you integrate them with your overall TA strategy. In response, businesses are moving away from traditional methods of candidate attraction (public job boards, cold outreach) in favor of more employer brand-focused efforts that target talent before they apply. The best employer brands are consistent across all communication channels—social media, word of mouth, company pages, and job descriptions.

10 Actionable Takeaways from the 2020 Job Seeker Nation Report

Rally Recruitment Marketing

Talent acquisition strategy is changing quickly as a result of COVID-19, as unemployment levels soar and remote work goes mainstream. But this doesn’t necessarily mean that it’s become an employer’s job market. Social media (42%) (this is a 10% boost from last year’s survey!).

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How to Apply Marketing Best Practices to Recruitment

Recruitics

In a candidate-driven jobs market, HR and talent acquisition professionals no longer have the upper-hand and therefore need to start selling their jobs to the best candidates. Thinking more like marketers, then, can greatly help HR and talent acquisition professionals in their efforts to attract the kinds of top talent that help organizations drive business. The post How to Apply Marketing Best Practices to Recruitment appeared first on Recruitics.

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5 Benefits of Taking a Marketer’s Approach to Your Recruiting Strategy

JazzHR

Best-in-class recruiters know that the talent acquisition process starts long before a candidate lands on the job listing on their website. They put on the marketer’s thinking cap and harness tactical marketing initiatives to attract, engage and eventually convert top talent.

Recruitment marketing: fad or future? The expert review

Beamery

‘Treat your candidates like your customers’ Recruitment marketing is a multi-faceted approach with huge potential to transform the recruitment process. We’re beginning to mimic the personalised experience our marketing department gives potential customers. Forget offering cool perks, this is the best way to convert top talent from people interested to enthusiastic applicants. “Often said, recruiters are sales people.

Recruitment Marketing: Important or Illusion? The Complete Expert Review

Beamery

They care about what they hear about your company from friends, they listen to the twittering of social networks, they’re interested in intangibles like ‘culture’ and ‘brand’ Recruitment marketing has emerged as a multi-faceted approach to attract, convert and engage candidates. Marketing strategies can help recruiters improve the way they measure the hiring process, rethink their social recruitment strategies and rewrite their job descriptions.

The Recruiter’s Guide to Digital Marketing.

Recruiting Daily

This, if anything, should be good news for recruiters and the talent acquisition industry. But if the Royals can turn it around, even after 30 years of futility, trust me: there’s still hope for recruiters. The Farm System: Minor League Recruitment Marketing. But instead of making it happen, recruiters, it seems, would prefer to watch, and wonder, instead. And like batting in baseball, making contact is everything in recruiting.

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7 Essential Recruitment Marketing Tools (and How to Use Them)

Linkedin Talent Blog

That’s because I work in the world of recruitment marketing where my goal is to help companies use marketing strategies—think job ads, paid media, social media, etc.—to to attract top talent. It’s only by looking at data and results from each marketing activity that I can understand candidate behaviors and make decisions that will optimize what companies are investing in. Talent Analytics

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What Brandon Hall Group’s new report tells us about high-performance Recruitment Marketing

SmashFly

Last week, we shared a new report from Brandon Hall Group’s Kyle Lagunas on “ Key Components of High-Performance Recruitment Marketing,” available for complimentary download here. The report has been very popular with our community, I think, because talent acquisition leaders are ready to take their Recruitment Marketing strategies to the next level. The report is packed with best practices that modern recruiting organizations can learn from.

5 HUGE Lessons Recruiters Must Learn from 2015

Social Talent

2014 taught us a number of lessons about the recruitment industry ; mobile is extremely important when it comes to recruiting, today’s job market is most definitely candidate driven, employer branding is an essential element of the recruitment process, job ads with images attract more candidates, and promises of a higher salary don’t necessarily secure the candidate. Social Networks are going niche and private. Social-Hire.com see an opportunity.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. Talent Acquisition, Marketing? I think it’s a type of role that sits in between, as you rightly note, a whole bunch of different departments: marketing communications, internal communications, branding, talent acquisition, so it doesn’t really belong anywhere. Who’s doing your recruitment marketing? Recruitment strategies.

4 Undeniable Similarities Between Recruiting and Marketing

Jibe

In the past few years, we’ve heard a lot of people say, “recruiting is marketing.” While the main difference between recruiting and marketing is who the target is—buyers versus candidates—the list of similarities between the two disciplines is massive. That said, it’s no surprise we’ve seen lots of professionals in recent years move from marketing to recruiting roles, or to a hybrid role like “employer branding manager.”

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Top 100 HR and Recruitment Blogs [by Organic Traffic with Top 3 Articles Each]

Ongig

There are a ton of great HR/Recruitment blogs. Ongig, of course, has its own recruiting blog — you’re reading it right now! This includes general HR blogs, recruiting blogs, talent acquisition blogs, employer branding blogs and more. Recruiting Blog.

4 Major Challenges Marketing & Recruiting Share (and How to Overcome Them)

Jibe

People often claim that recruiting is digital marketing to some degree. The reason being, now that a vast majority of the candidate job search and application process takes place online, recruiters use many digital marketing tactics and strategies to meet them there. In this post we will discuss similarities among the challenges that they share—and how both marketers and recruiters can overcome them.

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Cell Counts: Why Mobile Recruiting Matters for Candidate Experience

Recruiting Daily

The concept of candidate experience has become so ubiquitous to the recruiting conversation it’s become something of a cliché, a commoditized, catch all catch-phrase that’s grist for the content marketing and consulting mill. Which means it’s a lot like “mobile recruiting,” that other obnoxiously omnipresent talent technology trending topic. Which makes you wonder why recruiting still sucks so badly at both mobile and candidate experience.

Cell Counts: Why Mobile Recruiting Matters for Candidate Experience

Recruiting Daily

The concept of candidate experience has become so ubiquitous to the recruiting conversation it’s become something of a cliché, a commoditized, catch all catch-phrase that’s grist for the content marketing and consulting mill. Which means it’s a lot like “mobile recruiting,” that other obnoxiously omnipresent talent technology trending topic. Which makes you wonder why recruiting still sucks so badly at both mobile and candidate experience.

Inbound and Down: How Hubspot Hacked Employer Branding.

Recruiting Daily

If you work in recruiting, there’s probably a good chance that while you’ve felt the effects of public relations (which is almost always collateral damage), you don’t have any real insight into what PR does on a day to day basis. Both professions play out largely in the shadows and in siloes, which might be the reason that in spite of their obvious congruence, there’s really limited mobility between the HR and PR functions, particularly in recruiting.

Employer Branding Content: The Top 10 Topics Candidates Care About

Jibe

Most recruiting teams have branched into content in some respect. Talent acquisition is now coordinating employee-written testimonials, posting updates on social media, and even hiring writers, designers and videographers to produce stories about their employer brand. Recruiters focusing on content want to make sure the materials they produce have an impact. Employee/Recruiter Blogs (15.5%).

What Is Inbound Recruiting? Here’s Everything You Need to Know

Jibe

Inbound recruiting is a methodology that uses digital marketing strategies to engage targeted groups of passive and active job seekers at different phases of the recruiting funnel. It combines elements of both employer branding and recruitment marketing to attract, nurture and convert candidates as well as to retain current employees. Inbound Recruiting Vs. Inbound Marketing – The Great Overlap. The job market has been no exception.

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Oldie but Goodie: The Time for Talent Analytics in Recruitment is NOW

SmashFly

On occasion we will share these posts to show how far we’ve come and how far we still have to go with recruitment marketing as an industry. Talent Analytics is one of the biggest trends in today’s HR. And while I could write more about this, I think it’s a better use of our time to point to Josh Bersin’s great article before we begin, “Big Data in Human Resources, Talent Analytics Come to Age”. Why Recruitment Marketing Analytics?

The Recruiting Strategy that Will Get You a Promotion In 2017

Jibe

We don’t necessarily want to be the ones to ever-so-bluntly say that your recruiting team is misallocating money, time, and other valuable resources. They surveyed several thousand talent acquisition leaders across the globe, and something didn’t quite add up. In particular, take a look at the following stats: 57% of talent acquisition leaders report their top concern is “competition for talent”. It’s about time we had a talk.

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What 40 Million Career Site Visitors Told Us About Inbound Candidates

Jibe

Outbound recruiting—cold calls, LinkedIn InMails, job board ads, career fairs—it’s the art of finding candidates when there aren’t already enough good ones in the pipeline. Some of today’s top recruiters are, in fact, exceptional at converting strangers into applicants, but the reality is outbound recruiting as a strategy has been losing utility for years. Where outbound is becoming less powerful, inbound recruiting has been picking up steam.

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Top 20 Benefits Of Applicant Tracking System (ATS)

Recruit CRM

Benefits of Applicant Tracking System For Agency Recruiters. Every day recruiters are flooded with hundreds of resumes for various jobs advertised. Now, they have this huge responsibility of selecting the right top talent for the company and the right company for the candidate.

HR Check In: The Trifecta of Recruiting (Social Recruiting, Candidate Experience, Employer Brand)

Jibe

Unfortunately, talent acquisition teams that aren’t dedicating time and effort to these three recruiting concepts won’t be able to keep up with modern candidates. Your job seekers expect a positive candidate experience, availability and engagement from you on social tools, and the visibility into an attractive employer brand when they look for positions at your company. 4 Social Recruitment Blunders That Can Cost Your Business (HRN Blog).

What Recruiting and Marketing Have In Common

marenated

By Maren Hogan: I started my career in marketing. In fact, I never even considered recruitment until one day my father-in-law and husband decided they were going to start a recruiting firm and I was going to run sales. While that was 2008 (a very bad year to start a recruiting firm), I found that the world of talent acquisition really appealed to me. Here are the things marketing and recruiting have in common. Content Marketing.

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Use these 8 marketing-oriented recruiting tips to find the best talent

Lusha

Recruitment is about one thing: hiring the right candidate. Think about these numbers from Mettl: 74 percent of organizations say that talent acquisition is still a challenge in 2019. 95 percent of SMBs say talent acquisition is a current challenge. 78 percent say attracting quality talent is the biggest challenge. So how can you get a jumpstart in finding the best talent? Use Surprising Social Channels. “

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Dialed In: Mobile Recruiting and The Candidate Experience.

Recruiting Daily

Mobile Recruiting: Can You Hear Me Now? Missed Messages, Dropped Calls: Once Upon A Time In Mobile Recruiting… OK, I know that title’s probably a little cheesy. How many of you recruiters out there actually believe you could get a candidate through the entire application, interviewing, offer and onboarding process using just their smartphones or mobile devices? If you’re not asking for mobile recruiting solutions, you’re asking for trouble.

8 Podcasts Every Recruiter Should Listen To

Social Talent

Recruiting Future. What to expect: Educated insights into the future of the recruitment industry from global industry leaders. This is a weekly podcast dedicated to innovation and futurology in recruitment and HR. In each episode, HR and Recruitment Marketing expert (and the brains behind MetaShift ) , Matt Alder , interviews industry thought leaders and recruiting practitioners who are currently influencing and changing our industry.

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22 Ideas to Make You a More Proactive Recruiter

Ongig

Many of you gave a ton of love to our 5 Ways to Be a More Proactive Recruiter article. It was written by my good friend Jason Webster, an expert on proactive recruiting strategy. Since you’re reading this I know you are already a more proactive recruiter than the average bear! First off, what is proactive recruiting? My definition of proactive recruiting is to engage with candidates before recruiting needs become problematic.

SEO 50

Employer Branding: Everything you need to know

Recruiting Blogs

Employer branding has grown in significance due to changes in job seeker behavior, and increased competition in the war for talent. It’s not wonder that 86% of HR Professionals would agree recruiting is becoming more like marketing, it’s a necessity to compete for the best people. That means they are going to your careers page, checking out your social media, posts on review sites, jobs descriptions, etc. What is your talent acquisition budget currently?

The Bad and The Not So Beautiful: Film School for Recruiters.

Recruiting Daily

The Rodgers of the world (now finding a new calling as “social media gurus,” it seems), and the PAs, and the crazy casting ladies and the back and forth on clearances and E&O insurance with hired gun lawyers with nothing to do but sit there and make sure that you only used the part of the Dave Koz song you paid for. Simply: if you are spending money or effort on recruitment marketing , forget “mobile” or “social” first.

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Why LAX TechRecruit 2019 is a recruiter’s paradise

Hacker Earth Developers Blog

In today’s candidate-driven market, recruiters and HRs across the world are facing a tough time in hiring and retaining top talent, and sometimes even both. The battle for talent has become fierce and desperate times call for desperate measures. The conference brings together top industry veterans to discuss the best recruitment practices in the tech industry. Recruitment process and strategy. Technical Recruiter, Rubicon Project.

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