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10 Winning Employer Brand Marketing Strategies

Ongig

In 2017 we wrote a blog post on how to build a killer talent community. Email Marketing Email is still king. It’s one of the most effective and direct ways to reach your talent pipeline. But first, do you need a talent pipeline/email list? In that blog post, we suggest adding an email opt-in on every job description.

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Talent readiness: A strategic advantage

Devskiller

McKinsey research indicates this half-life has decreased from 10-15 years in 2017 to just 4-5 years today for many digital competencies. The skills half-lifethe time it takes for half of an acquired skill set to become obsoletehas shortened dramatically in technical fields.

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Campus Recruiting Strategy Winning Guide

Recruiting Blogs

SUCCESSFUL HIRING EVENT IDEAS FOR YOUR CAMPUS RECRUITING STRATEGY AMAZON JOBS DAY In August 2017, Amazon orchestrated the largest recruiting event in the US that year, drawing over 20,000 applicants.

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Navigating FLSA Exemptions: Understanding the Preponderance of Evidence Standard 

Recruiting Daily Advisor

In 2017, several sales representatives sued EMD in Maryland federal court, claiming they were entitled to overtime pay under the FLSA. This ruling set the preponderance of the evidence standard as the benchmark for proving exemptions, offering employers a more predictable and manageable framework for compliance and litigation. Sales, Inc.

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Employer Branding: The No-Fluff Culture Conversation

Speaker: Kirsten Davidson, Senior Partner, Employer Branding, Employera

October 5 2017, 11 AM PST, 2 PM EST, 7 PM GMT In this conversation you’ll learn how to: Influence executives and get buy-in, Create a plan of shared responsibility across the organization, Why employer brand activation is essential, Establish the tools and processes to get you there, Operationalize your culture.

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Can ChatGPT Write a Good Job Description?

Ongig

For instance, if it was trained on data from 2017 to 2019, it will only use that data. Solution: Have subject matter experts and hr professionals on the recruitment team review the JD for any robotic-sounding language before publishing. Reliance on outdated data ChatGPT relies on data that it was fed or trained on.

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Is Coaching Right for Your Team? 5 Considerations

Recruiting Daily Advisor

For more information see: [link] References: Heath, C & Heath, D (2017) The Power of Moments. Clares two previous books are The Transformational Coach (2022) and Mentor Coaching: A Practical Guide (2020). Bantam Press. Whitworth, L, Kimsey-House, H & Sandahl, P (1998) Co-active Coaching. Davies Black Publishing.

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Employer Branding: Using Social Media to Boost your Brand

Speaker: Audra Knight, Recruitment Operations Manager, Tenable

November 13 2017, 11AM PST, 2 PM EST, 7 PM EST Get on board with video content, regardless of your budget, Utilize applications and tools to boost productivity & gain competitive intelligence. This session will offer hands on practical strategies and suggestions for utilizing social marketing platforms.

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Employer Branding: The New Front-Line

Speaker: Philip Black, Head of Strategy, Omobono

October 19 2017, 11 AM PST, 2 PM EST, 7 PM GMT

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Employer Branding: Employer Branding Without Employee Advocacy is a Chocolate Teapot

Speaker: Charu Malhotra, Global Head of Talent Attraction and Employer Branding, Ferrero

November 29 2017, 12 PM PST, 3 PM EST, 8 PM EST The session will provide you with suggestions and tools for strategic implementation.

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Employer Branding: Funnel Building with your Employer Brand

Speaker: Iain Hamilton, In-house Consultant & Managing Director, People Traction

September 20 2017, 11 AM PST, 2 PM EST, 7 PM GMT So if you're serious about wanting to attract a continual flow of candidates towards your business without having to become a full-time content publisher, register now for this special event that will show you exactly how to create an engaged talent pipeline.

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Attracting & Retaining the Next Generation of Superstar Talent

Speaker: Ryan Turnbull, VP, Wellness Practices Leader at Tolman & Wiker, & Bryce Eddy, SVP Employee Benefits at Tolman & Wiker

Join us for a panel event featuring thought leaders from Tolman | Wiker, voted '2017 Best Place To Work' by the Pacific Coast Business Times, as they share insight on the strategies used by top employers to win the war for talent. Ever wonder how companies differentiate themselves to attract and retain superstar talent?

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Attracting & Retaining Superstar Talent

Speaker: Ryan Turnbull, VP, Wellness Practices Leader at Tolman & Wiker, & Bryce Eddy, SVP Employee Benefits at Tolman & Wiker

Join us for a panel event featuring thought leaders from Tolman | Wiker, voted '2017 Best Place To Work' by the Pacific Coast Business Times, as they share insight on the strategies used by top employers to win the war for talent. Ever wonder how companies differentiate themselves to attract and retain superstar talent?

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Employer Branding: Take Your Brand From 0 - 60

Speaker: Tiffany Lee, Head of Global Employer Brand, HomeAway

November 1 2017, 11AM PST, 2 PM EST, 7 PM EST If you’re feeling overwhelmed, she will help you: Identify easy starting points, Choose social media channels, Prioritize your time and spending, Collect employee-generated content, Review branding that you can AND can’t control.

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Hard to Hire: Third-Party Recruiting & the State of Talent Acquisition Report

The talent acquisition challenges of today are unparalleled: 90% of survey respondents feel that the current hiring market is more challenging now than in the past! Recruiting as we’ve known it is evolving - how are you keeping ahead of the competition?