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Q&A With Liz Gelb-O’Connor, Recruitment Marketer of the Year

Rally Recruitment Marketing

Each year, to round out the annual Rally Awards competition, one person is named Recruitment Marketer of the Year. This year, the title was bestowed upon Liz Gelb-O’Connor, VP, Global Employer Brand & Marketing at ADP. The ADP team also received a 2021 Rally Award for Best Careers Social Media.

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How to Spend Your Recruitment Marketing Budget in 2023

Rally Recruitment Marketing

The start of a new year brings a new Recruitment Marketing budget for 2023. You may be excited that your Recruitment Marketing budget has been increased this year, or you may be feeling disappointed that you didn’t get approval for the budget you requested. Industry Benchmarks for Recruitment Marketing Budgets.

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4 Steps to Emotive Copywriting in Recruitment Marketing

Rally Recruitment Marketing

Do you ever feel overwhelmed when you log in to your favorite social media platform by the sheer amount of posts, events and ads that appear on your feed? So, why does emotive messaging work so effectively as a copywriting approach for Recruitment Marketing? 4 Steps to Emotive Copywriting for Recruitment Marketing.

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Social Media Advertising Associate job description

Workable

A Social Media Advertising Associate is a digital marketing professional specializing in creating, managing, and optimizing social media ad campaigns to achieve specific objectives, such as recruitment or brand awareness, leveraging platforms like Facebook and Google Ads.

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6 Highlights from RallyFwd’s Tech Showcase

Rally Recruitment Marketing

As we approach 2022, we’ve heard loud and clear from the Rally community that recruitment technology is something people are looking to explore and invest in. If you haven’t yet dipped your toes into the world of programmatic recruitment advertising, you’re likely losing talent to organizations that are using such technology. .

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5 Innovative Employee Videos: How Top Brands Won a Rally Award

Rally Recruitment Marketing

Creating compelling and engaging video content is one of the most important strategies we can use in Recruitment Marketing and employer branding. Let’s look at what makes these videos the gold standard in Recruitment Marketing strategy, to inspire your own video content to attract, engage and recruit talent to your organization.

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Soft Marketing for Recruitment Marketers: What is it and What’s the ROI?

Rally Recruitment Marketing

In traditional marketing, we sometimes talk about hard versus soft marketing techniques. This article will explain what hard and soft marketing approaches are, and how to make a business case to advance soft marketing techniques within your Recruitment Marketing plan. The benefits of soft marketing.