3 Key Features of Employer Branding Advocacy Tools

Rally Recruitment Marketing

Companies are increasingly investing in employer branding to attract better candidates, and for good reason: Organizations that invest in employer branding are three times more likely to hire quality candidates. To attract qualified talent today, you know that your company’s reputation as an employer can make or break your hiring goals. What are brand advocacy tools? Key feature #1: Tools to measure your employer brand.

3 Easy Ways to Boost Your Employer Brand

JazzHR

Employer branding represents an organization’s reputation as a place of work, as well as its value proposition to its employees. In a crowded job market, your company’s employer brand is more important than ever. It’s what makes candidates choose your organization over the competition. Building a positive employer brand is a worthwhile effort, but it can be resource-intensive. Audit your candidate experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How To Measure Employer Brand Success

ConveyIQ

Employer branding has been one of the biggest HR themes of the past decade, and studies show that it will continue to be even more important in the future. In fact, according to a recent LinkedIn Global Recruiting Trends report , 72% of recruiting leaders believe that employer brand has a significant impact on hiring and 55% have a proactive employer brand strategy. So, how can you ensure that you’re putting your best foot forward with candidates?

How recruitment automation supports candidate engagement

JazzHR

More responsibilities mean more stress and less time to focus on individual candidates. This creates the risk that candidate engagement will drop. Automation may hold the solution to this challenge, allowing recruiters to utilize multi-channel strategies without sacrificing the quality of their communications with candidates. . Automated technology keeps top talent engaged in the hiring process. Capturing the attention of candidates in the pipeline.

How AI is Driving the Future of Candidate Engagement

Recruiting Daily

You are seeing more open roles — companies are hiring more, which is great — but there’s also more candidates on the market (often times as many as four-five generations). Candidate engagement, or the process of communicating effectively with and ultimately wooing […]. The current tech hiring market (as well as other industries) is increasingly complex.

Following Glassdoor Acquisition, Indeed Embraces Employer Branding With New Report

ERE

If not one brand, I guessed they would at least start sharing content, resources, product offerings, employer platforms, and the like. Branding Candidate Engagement Engagement Indeed FeaturedWhen Glassdoor got gobbled up by Indeed’s parent company last week , I speculated that the two would eventually become one.

What is Employment Branding?

Jobvite

One of the most powerful tools in your recruiting toolbox is your company’s employment brand, the impression that employees and potential new hires have of your organization. In fact, more than 75% of job seekers consider an employer’s brand before even filling out an application. “A company’s branding should be an identifier to the company’s culture. Employment Branding Starts with the Job Posting. The post What is Employment Branding?

3 Simple Steps to Enhancing Your Employment Brand

HarQen

Your employment brand is important. Understanding how candidates, current and former employees view your employment brand can give you an edge over your competitors. Inevitably, as you begin to learn more about your employment brand, you’re going to want to make changes, but how do you start? Here are three simple things you can do to enhance your hiring brand. Areas in your hiring process where you can improve the candidate experience.

How Dell Built an Employer Brand from the Ground Up

Undercover Recruiter

Jennifer Newbill is the Director Global Employment Brand at Dell, and has a relentless focus on consistent candidate experience and engagement, including: employment brand design and asset creation, vendor management, global recruiting tools and optimization, social strategy and measurement of candidate engagement, employee advocacy programs, global referral programs and overall candidate experience.

A Complete List of Employer Branding Strategies for Job Descriptions

Ongig

Today I’m going to show you a VERY effective list of employer branding strategies for your job descriptions. Employer Branding on Job Descriptions vs Company Career Page. A lot of your candidates are coming from job boards like Indeed, Glassdoor and LinkedIn. Companies tend to focus the bulk of their employer branding efforts on their careers page. Why Is Employer Branding Important on Job Descriptions? Job Page Branding.

5 Simple Ways to Enhance Your Employer Brand

Recruiting Daily Advisor

In today’s world, regardless of company size, a strong employer brand has become strategically imperative to attract, engage, and retain the best people. It’s a candidate-driven market. While huge salaries, flexible working hours, and big bonuses are the biggest motivators, candidates of today want more; they want to work for a company that’s trustworthy and consistent and that delivers what’s promised. Here are five ways you can improve your employer brand: 1.

5 Ways Content Marketing Can Dramatically Boost Your Employer Brand

Social Talent

Your employer brand is a critical element when it comes to establishing a competitive advantage in the labour market. Employer branding is the sum-total of what current and potential employees think of you as an employer and the goal is to create differentiation and preference in the minds of both of these types of employees. Therefore, investing in a strong employer brand will give you a major advantage in attracting top talent.

The *Real* Way You Make Your Employer Brand Come To Life On Social Media

Fistful of Talent

Your social media checklist for your employer brand might look something a little like this: Careers-focused channels created? While those items alone ensure a robust social media plan, there’s one big item that’s missing in order for your employer brand to truly come alive on social media: community management. All you need is a person or a team of people who know your employer brand’s voice and can communicate with candidates in that voice.

Audit Your Employer Brand Now to Get Ahead in 2020

Hireology

To stand out and attract top talent in today’s competitive hiring market, you need a strong employer brand. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand. Hireology data also found that a strong employer brand can boost applicant-to-hire conversion tenfold, compared to organizations that don’t have an employer brand strategy in place. .

4 Candidate Engagement Strategies That Appeal to Millennials and Gen Z

JazzHR

Engage job seekers on social media. As a result, both groups expect to interact with employers online before applying for open positions. Use videos and graphics to share your brand story on social media. Show off your organizational culture with branded content. Job seekers from this generation want to work for employers that value equality. Automated emails, newsletters, articles and videos keep candidates in the pipeline engaged.

What Is Employment Branding?

Jobvite

One of the most powerful tools in your recruiting toolbox is your company’s employment brand, the impression that employees and potential new hires have of your organization. In fact, more than 75% of job seekers consider an employer’s brand before even filling out an application. “A company’s branding should be an identifier to the company’s culture. Employment Branding Starts with the Job Posting. 7 Sins of Employment Branding.

How Siemens Doubled Candidate Engagement with Video Job Ads

VideoMyJob

The Siemens employer brand promise is ‘we make real what matters’. Customer Success Stories Candidate Experience Measurement & AnalyticsTheir employees are tasked with the aspirational goal of ‘reimagining the world around us, creating solutions to the most challenging problems and making infrastructure more intuitive; making the world a smarter place.’.

Do You Know Your Employer Brand Audience?

NextWave Hire

Your employer brand is bigger than you think. The people touching your employer brand reach far and wide. What does Netflix have to do with your employer brand? You might not have the massive amounts of data that Netflix has, but you certainly can compel a candidate to apply to your company with the right piece of content. I’ve broken this down into 4 groups; Potential Candidates, Candidates, Current Employees, Former Employees.

Do You Know Your Employer Brand Audience?

NextWave Hire

Your employer brand is bigger than you think. The people touching your employer brand reach far and wide. What does Netflix have to do with your employer brand? You might not have the massive amounts of data that Netflix has, but you certainly can compel a candidate to apply to your company with the right piece of content. I’ve broken this down into 4 groups; Potential Candidates, Candidates, Current Employees, Former Employees.

4 Ways to Improve Candidate Engagement Throughout the Hiring Process

Hireology

Effective candidate engagement and a positive hiring experience are both critical elements to building your best team. Rather than waiting until a candidate signs an offer letter to kick off your engagement strategy, you should start engaging with each candidate as soon as they apply for the job. Below, we’ve pulled together several tips to improve overall candidate engagement. Continuously Communicate with Candidates.

What Is a Candidate Engagement Platform?

Jobalign

We all know about the long-established human resource technologies like Applicant Tracking Systems (ATS), Human Resource Information Systems, background screening providers, and payroll systems, but how much do you know about the new technology creating a buzz in the talent acquisition space: The Candidate Engagement Platform? What is a Candidate Engagement Platform? An ATS tracks applicants, but what happens when candidates aren’t applying in the first place?

Boost Applicant-to-Hire Conversion 10x with a Strong Employment Brand

Hireology

A strong employment brand can help your company stand out from the competition and attract top candidates in today’s competitive job market. And if you don’t have a compelling employment brand in place, you’ll likely face challenges securing qualified talent. In fact, recent data found that 69 percent of job seekers would reject a job offer from a company with a bad employer brand.

Improve Your Employer Brand by Engaging Passive Candidates

TalentLyft

One of the best tactics for improving employer branding is to encourage passive candidate engagement. Yet, I have seen only a few companies that truly understand the importance of building a strong employer brand by engaging passive candidates at the very beginning of selection process. Companies may have a very sophisticated selection processes, yet, only a few employers are able to use it to the full benefit of their employer brand!

5 Ways To Keep Candidates Engaged During The Interview Process

MightyRecruiter

In this candidate-driven market, companies are now investing more in attracting top talent to open opportunities. But once you’ve got great candidates in the door, how can you keep them interested and engaged with your company as they move through your hiring process? We’ve put together five ways you can build your talent pipeline, engage with passive candidates, and provide a candidate experience that will last well beyond that final interview: Have A Strong Career Portal.

Keeping Candidates Engaged When You Don’t Have an Immediate Hiring Need

Hireology

As a result of the coronavirus (COVID-19) pandemic , many employers across industries have had no other choice but to make layoffs – at least temporarily – and put hiring on hold. If your team doesn’t have an immediate hiring need, you can still work toward building a pipeline of qualified candidates that you can tap into once active hiring picks back up. One example of an organization that does a great job building a network or engaged job applicants is Zappos.

The Ultimate Guide to Building a Talent Pipeline in a Post-Covid World

Recruiting Daily

Blog Posts Candidate Sourcing COVID-19 Featured Hiring Human Resources News Recruiting Recruitment Marketing Staffing Talent Acquisition Technology Trends candidate engagement candidate experience candidate sourcing employer branding guest post sushman biswas talent pipelineOver the past two months, the Covid-19 pandemic has compelled organizations to reassess their business priorities.

5 Recruitment Marketing Hacks to Boost Candidate Engagement

Yello

Your company may offer any or all of these enticing workplace benefits, but if there’s no way for candidates to discover them, they’re merely a skipped-over footnote in an application that was never filled out. Recruitment marketing is the key to showing candidates the unique aspects of your employer brand. Through engaging content that highlights your brand proposition , candidates can get a sense for the tone, personality, and perks extended to employees.

Recruiting Metrics You Should Be Tracking: Candidate Engagement

Crelate

Are you engaging the right candidates? How are you measuring engagement? Making sure your job postings and communications reach the right audience of qualified candidates is a constant challenge in the recruiting and staffing industry. Addressing the needs of potential candidates is important, and you should measure what works best to stay on top of recruiting the best talent. Measuring Candidate Engagement. Engaging Candidates is Key.

Measuring ROI Candidate Experience

JazzHR

Every piece of your company’s recruiting process informs the candidate experience. A great candidate experience starts from the moment a job seeker comes across your brand—and encompasses everything up to the final job offer or rejection letter. With so many moving pieces involved in the hiring process, candidate experience can be difficult to effectively measure. Here’s how you can meaningfully assess your candidate experience: 1.

Recruiting Metrics You Should Be Tracking: Candidate Engagement

Crelate

Are you engaging the right candidates? How are you measuring engagement? Making sure your job postings and communications reach the right audience of qualified candidates is a constant challenge in the recruiting and staffing industry. Addressing the needs of potential candidates is important, and you should measure what works best to stay on top of recruiting the best talent. Measuring Candidate Engagement. Engaging Candidates is Key.

Recruiting Metrics You Should Be Tracking: Candidate Engagement

Crelate

Are you engaging the right candidates? How are you measuring engagement? Making sure your job postings and communications reach the right audience of qualified candidates is a constant challenge in the recruiting and staffing industry. Addressing the needs of potential candidates is important, and you should measure what works best to stay on top of recruiting the best talent. Measuring Candidate Engagement. Engaging Candidates is Key.

5 Biggest Challenges Modern Recruiters Face

Social Talent

Hiring the right candidate has never been more important as a company’s ability to find, attract, and ultimately recruit skilled talent is going to determine how successful they are in meeting their business growth objectives. It’s no secret that we are living in a candidate-driven market, with demand to fill open positions far outstripping supply in many different industries. What you can do: Focus on your employer brand. Candidate Demographics.

Employer Branding: Definition, Process, Strategy and Resources

Beamery

Companies that consistently attract the best talent get one thing right: Employer branding. Instead of reading reviews on Amazon, candidates are turning to social media and to websites like Glassdoor to get the real scoop on companies. It’s up to recruiting departments to make sure candidates like what they see. This is where a carefully planned employer branding strategy becomes critical. So, what is an Employer Brand? Employer Branding

What’s the Difference Between Candidate Experience and Candidate Engagement?

Jobvite

Looking back on 2017, the big buzzword in recruiting was ‘candidate experience’—and rightly so. The days of ‘post and pray’ are long gone and candidates are in control. Forward-thinking talent acquisition executives and recruiting pros need to think more broadly and strategically about how to interact with candidates throughout the entire process. However, there’s a problem in how we’re talking about ‘candidate experience.’ HR: Applying “Engagement” to Employees.

The New Model for Modern Recruiting: Continuous Candidate Engagement™

Jobvite

Chances are you’re already feeling the impact of a declining workforce, not to mention mounting pressure to communicate in new ways that will appeal to Millennial and Gen Z candidates. The heat is on, and only those companies ready to shift focus from managing requisitions to creating remarkable candidate journeys will come out ahead. Candidates are more informed and have more choices—they pick you, not vice versa. That’s where Continuous Candidate Engagement (CCE) comes in.

6 Secrets for Hiring Top Manufacturing Talent

Jobvite

Following are six secrets every recruiter in manufacturing needs to move candidates through the pipeline more efficiently and effectively — whether you’re dealing with 10 requisitions or 100. Brand like you mean it. Corporate marketing likely has a bigger branding budget than you do.

Hiring Healthcare Heroes in 2021 with New Recruiting Tools

Jobvite

These tools will help you identify shifts in candidate needs and technology, how adopting an agile approach to your recruiting process will prepare you for any situation, and how advances in automation and communication technology can help you win top quality talent fast.

Real-life Employer Branding Ideas That Work

Recruiting Blogs

Employer Branding ideas are essential for building a strong and attractive employer brand. Many firms have started investing more in their employer branding strategy so I decided write about some real-life employer branding ideas and strategies. HubSpot and Facebook have mastered their employer branding and recruitment marketing efforts, and here is how! Why is employer branding important?

Diversity is Critical in Healthcare — How Jobvite Can Help You Get There

Jobvite

Employment in healthcare is projected to grow 15% through 2029 — much faster than the average for all occupations. A diverse healthcare workforce brings countless benefits for employers, staff, and patients, including: . Screening for healthcare candidates is extremely complex.

The Top Issues Facing Manufacturing Recruiters in 2021

Jobvite

Leveraging mobile technology to source and screen candidates. In our 2020 Recruiter Nation Survey , almost half (49%) of recruiters in manufacturing named a lack of skilled/qualified candidates as a top hiring challenge. Lack of an employer value proposition.