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Measuring Employer Branding and Recruitment Marketing: Essentials to Tracking

Rally Recruitment Marketing

Despite the growing importance of employer branding and Recruitment Marketing in attracting talent to your workplace, our field still suffers from a massive knowledge gap at all levels, especially when it comes to knowing how to measure employer branding. Continue reading to learn why tracking is key!

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Rally’s Top 10 Recruitment Marketing Blogs of 2022

Rally Recruitment Marketing

To help you plan ahead, we want to share highlights from the top Recruitment Marketing blog posts from 2022. No matter where you are in putting together your Recruitment Marketing strategy for this year, or what resources you have available, these 10 blogs will position you for success in 2023. . Read full article.

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9 Recruitment Marketing Trends for 2023

Rally Recruitment Marketing

Rally Recruitment Marketing is a thriving community of 45,000 professionals (and growing!) across recruiting, HR, marketing and communications. Although some sectors are experiencing layoffs, it’s still a highly competitive talent market. We learned some very interesting trends about Recruitment Marketing in 2023!

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The 3 Most Effective Ways to Differentiate Your Employer Brand

Rally Recruitment Marketing

The idea of the “untapped channel” is exciting to us recruitment marketers, especially in today’s noisy, competitive talent market. But in my experience, while new channels can certainly play a part in differentiating you as an employer, the effect always wears off as everyone inevitably comes to know the same channels.

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An Interview with Lori Sylvia: The importance of a Recruitment Marketing content strategy

Rally Recruitment Marketing

Talent acquisition and recruiting is no longer a linear process. In today’s market, all talent acquisition, HR, Recruitment Marketing and employer branding practitioners need to be focused on how they’re going to gain a competitive advantage over other employers. Lori: Absolutely!

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The New Way to Measure Recruitment Marketing

Rally Recruitment Marketing

Demonstrating the return on investment (ROI) of Recruitment Marketing strategy can be a bit tricky, as you’ve likely experienced yourself. . However, as you’ve also likely experienced, recruiting metrics alone don’t quite capture the full story of the work you do. Cost per click . Cost per applicant .

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2021 Outlook of Recruitment Marketing Agencies

Rally Recruitment Marketing

The past year has changed a lot of industries and disciplines, and Recruitment Marketing is no exception. While some employers were forced to slow down their recruiting efforts, others saw a surge in hiring and required new marketing strategies to attract talent. Recruitment Marketing Agency Outlook for 2021.