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Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. Recruitment Marketing tips and more.

Employer Branding for Women in Technology Q&A

Rally Recruitment Marketing

Did you watch our recent webinar, Employer Branding That Speaks Uniquely to Women in Technology? The team provided invaluable insights into how they developed a Recruitment Marketing campaign that attracts women in technology. Recruitment Marketing tips and more.

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Top 10 Recruitment Marketing Blog Posts of 2020

Rally Recruitment Marketing

Publishing valuable content every week to keep you informed on what’s happening in Recruitment Marketing, employer branding and talent acquisition is really important to us. Now, here are the top 10 blog posts from Rally Recruitment Marketing in 2020: 1.

How to Build an Employer Brand Budget

Proactive Talent

In my opinion, there are two groups of companies out there who have yet to put together a formal budget for employer branding: 1. Those that do not understand the importance of employer branding , and therefore don’t prioritize or fund it at all. Those that understand the importance of employer branding , but don’t know how to prioritize or build it into their budget. The bigger the company, the bigger the employer brand budget.

6 Takeaways From RallyFwd to Evolve Your Recruiting and Recruiting Marketing Strategy

Rally Recruitment Marketing

However, we took it as an opportunity to reinvent recruiting and blaze a new trail for our careers. Each presentation is jam packed with actionable tips to help you upgrade your skills as a practitioner and gain a recruiting advantage for your company. RallyFwd™ Recruitment Marketing

What is the difference between Employer Branding and Recruitment Marketing?

Stories Incorporated

Reading Time: 7 minutes The way to attract talent has changed, and the key lies in understanding what is employer branding. And so, employer branding and recruitment marketing were born. . What is an employer brand? What is employer branding?

What is Employer Branding and Recruitment Marketing?

Stories Incorporated

As candidates are acting more and more like consumers, employers have had to adapt. And so employer branding and recruitment marketing were born. . Employer brand is your company’s identity as an employer. Recruitment marketing is the tactics and strategies associated with promoting that identity to candidates in order to attract talent. What is employer brand? Several factors go into your employer brand: .

Here’s Where You Need Recruitment Marketing Content — Outside of Your Careers Site

Rally Recruitment Marketing

Your careers site is certainly one of the biggest and most effective tools in your Recruitment Marketing toolkit. With social media, paid ads and job boards becoming a larger part of the Recruitment Marketing mix, many job seekers are bypassing companies’ careers sites entirely during their search. They are still an incredibly vital part of any recruiting strategy. Including the name and contact info for the recruiter responsible for the individual job!

Great recruitment marketing content opportunities

Stories Incorporated

Great recruitment marketing content opportunities exist when our companies offer something candidates want, that they can’t find just anywhere. Here are four recruitment marketing opportunities (with employee story examples!) Did you hear that, recruitment marketers?

The best content for your employer brand

Stories Incorporated

This article on the best content for your employer brand originally appeared on the Symphony Talent blog. This year, unprecedented challenges have placed a heavy burden of proof on your employer brand to show how it supports its people. Reading Time: 9 minutes.

Employer Branding Strategies from Working at Uber, WeWork and Autodesk

Ongig

If you’re into employer branding, you’re in for a treat. Since then, Andrew has worked on the talent branding teams at WeWork, Uber and Autodesk. He’s got a unique background and he shares a bunch of useful employer branding nuggets. Does every company need an employer branding lead? Too many companies let their corporate brand stand on their own. Talent Acquisition, Marketing? Diversity and Inclusion.

Why you need stories in employer branding right now

Stories Incorporated

At Stories Inc, we are often asked why we focus so intently on stories in employer branding. However, the impact of stories in employer branding and recruitment marketing reveals why stories are our vocation and passion. Reading Time: 6 minutes.

Employer Branding: Fad or Future? The Expert Review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important? Employer Branding is nothing new.

Employer branding: important or illusion? The expert review

Beamery

Branding building has been part and parcel of the marketing process for years. Nowadays though, the way we market our companies to candidates is becoming increasingly important. Everyone wants to know what your company culture is like and how happy your employees are – it’s up to recruiting departments to use employer branding to make sure candidates like what they see. Is employer branding important?

Employer Branding Content: The Top 10 Topics Candidates Care About

Jibe

Most recruiting teams have branched into content in some respect. Talent acquisition is now coordinating employee-written testimonials, posting updates on social media, and even hiring writers, designers and videographers to produce stories about their employer brand. Recruiters focusing on content want to make sure the materials they produce have an impact. Social media posts and blog posts will let candidates know you’ve been recognized as a quality employer.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

Maximize your return-to-work plans for great recruitment marketing content

Stories Incorporated

Everyday, employers are deciding what return-to-work looks like for their company. It’s the best recruitment marketing content you can create right now. Great recruitment marketing content also anticipates and answers questions candidates have.

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Top Recruitment Marketing Content Opportunities for 2020

Stories Incorporated

Some of the best recruitment marketing opportunities exist when your company does something different from the norm, that candidates also really care about. Here are four recruitment marketing opportunities (with employee story examples!) Reading Time: 7 minutes.

3 Proven Strategies to Localize Your Global EVP

Rally Recruitment Marketing

When it comes to marketing your employee value proposition (EVP), a one-size-fits-all approach doesn’t work. Instead, we need to embrace an approach that appeals to the unique talent segments we engage with and the different geographic markets we operate in.

5 Key Ways You Can Future-Proof Your Employer Brand

MightyRecruiter

Building and protecting your brand should be a priority for every business, and this extends far beyond the advertising, logo design, and social media that most businesses immediately think of when brand is mentioned. These represent what is called corporate brand. But all too often companies forget the other half of brandingemployer branding, which is the way employees and jobseekers feel about working at your organization.

Get Ready for Gen Z – the Next Wave of Talent

Fistful of Talent

Heralded as the most diverse, best-educated generation yet — it’s clear that the Generation Z population (those born after the mid-90s) is much more than simply the “little brother” as they start trickling into the workplace. Jobvite’s latest survey of workers shows that career growth is the most important factor when looking for a new job, toppling even compensation. Move over, millennials. There’s a new kid in town.

Top Recruitment Marketing Content Trends of 2020

Stories Incorporated

The best content opportunities for recruitment marketers exist when your company does something unique, that candidates really care about. Here are three key priorities for candidates in 2020 that are, in turn, thee top recruitment marketing content trends of 2020.

8 Ways to Improve Your Employer Brand

Recruiting Blogs

Having a poor employer brand can mean your company loses out on hiring the very best talent. But what exactly is an ‘employer brand’? . In this article we discuss eight things you can do to make you more attractive as an employer. What is an ‘employer brand’? Put simply, an employer brand is a company’s reputation as an employer. Why is it important to have a good employer brand? resource/employer-brand.

An Easy Starting Point When Defining Your Employer Brand Value Prop

Change State Blog

For organizations serious about investing in their employer brands, defining your “value prop” – a.k.a. Your Employer Brand’s Perception: How is your employer brand perceived on these same attributes?

A feel-good story + Big Data & diversity + Being yourself at work + Uptick your employer reputation + Video on employee pay

Uncubed

Below are weekly reads, watches, and/or listens: ATTEND THIS (DIVERSITY & INCLUSION): Conference Board is organizing an event, headlined by Netflix, on the impact of Big Data on building a diverse workplace. Talent Acquisition : Temp Junior Recruiter (Nicaragua) – Remitly.

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How 10 Companies are Leveraging Odd Perks to Boost Their Employer Brand

MightyRecruiter

How often do you examine your company’s employer brand? After all, your company’s reputation as a great place to work is more than just a way of retaining and engaging current employees; it can also be a powerful recruiting tool that you should be using to your advantage. On the flip side, in a recent Glassdoor survey , an equal number of respondents indicated that they would apply for a job with a company that actively manages their employer brand.

The Financial Benefits of Becoming an Employer of Choice

Jobvite

Your employer brand is your reputation personified. For financial institutions, building a positive employer brand is imperative if you want to recruit and retain high-quality talent. Less recruiting costs. Enhanced diversity and inclusion efforts.

Are You Ready for a Content Partnership? Women in Technology Q&A

Rally Recruitment Marketing

Is your company exploring a content partnership for your recruitment marketing campaign? Today on the blog, Ashley and Maritza discuss everything from partnership budgets to content deliverables, as well as offering their best marketing tips to the Rally audience. .

5 Things We Learned at RallyFwd to Reinvent Recruiting

Rally Recruitment Marketing

Now, at the end of 2020, we’re all wondering what 2021 will bring and what will Recruitment Marketing and talent acquisition look like going forward. Revisit and refresh what sets you apart as a remote-friendly employer. Session: Uncover Your True Employer Brand Difference.

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HR Check In: The Trifecta of Recruiting (Social Recruiting, Candidate Experience, Employer Brand)

Jibe

Unfortunately, talent acquisition teams that aren’t dedicating time and effort to these three recruiting concepts won’t be able to keep up with modern candidates. Your job seekers expect a positive candidate experience, availability and engagement from you on social tools, and the visibility into an attractive employer brand when they look for positions at your company. 4 Social Recruitment Blunders That Can Cost Your Business (HRN Blog).

5 New Year’s Resolutions for Recruiters

Arya Recruiting Robotics

Here are five New Year’s resolutions that every recruiter should make this year. Embrace social and mobile recruiting. You’ve heard about the importance of social and mobile recruiting, and you’ve been meaning to ramp up your tactics, but…no more excuses! Your first recruiting resolution of 2016 should be to create or enhance your social and mobile recruiting strategies. Let’s talk about mobile recruiting first. Strive for diversity.

A 5 Phase Guide to Uncover and Activate Your Employee Value Proposition (Project Plan Included!)

Rally Recruitment Marketing

Getting your employee value proposition defined is also vital because without knowing your employee value proposition, your content won’t resonate as well, and you won’t be able to build an effective employer brand that’s rooted in the reality of your employee’s everyday experiences. These could include elements such as growth opportunities, brand reputation, your inclusive culture, phenomenal perks, challenging work, etc. Employee surveys. External brand surveys.

7 Virtual Interview Guide Examples from Top Employers

Rally Recruitment Marketing

However, with the move to remote work and virtual hiring facilitated by COVID-19, employers are having to rethink their new virtual candidate experience. . These types of details also paint Amazon as a caring and understanding employer, which helps boost the organization’s employer brand.

Why the Work Anywhere Workforce Has Changed Recruiting For Good

Rally Recruitment Marketing

Recruiting has gone digital, the candidate experience has gone virtual and the employee experience has become a remote experience for many people. What are the changes being brought on by the Work Anywhere Workforce, and how will these changes be a catalyst for good in the recruiting industry?

How to Improve Your Candidate Experience If You’re Using Workday Recruiting

InFlight

By: Karl Wierzbicki, Director of Marketing, InFlight. Your brand is more important than ever for your candidates and employees. Workday was built as an HCM first and an ATS second — it wasn’t built with recruitment and candidate experience objectives top of mind.

The Top Issues Facing Manufacturing Recruiters in 2021

Jobvite

We’ve identified the top issues facing manufacturing recruiters and will help ensure you have the tools and knowledge to make the right decisions from source to hire and beyond. Yet, when combined with all other industries surveyed, only 13% of recruiters agreed.

Employee Casting Calls: How to Build a Video Library in One Day

Rally Recruitment Marketing

Without the resources of traditional marketing teams, creating compelling videos for recruiting and employer branding can be challenging. We partner with the internal communication team and our business resource groups to attract a diverse pool of participants. We send out an email that explains we are looking for employees who can represent UMB and help us attract people like themselves – the best talent in the market!

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Comparably: The New Glassdoor Alternative

Ongig

Comparably CEO Jason Nazar (pictured) answers Rob Kelly’s questions about employer branding, recruitment marketing, Glassdoor alternatives and more. If you’re a recruitment marketing or employer branding leader, you probably have tons of energy around company review sites like Glassdoor. I spent some time with Comparably CEO Jason Nazar to dig in on this important new part of the employer branding space.

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Amazon is coming to town? You ready corporate recruiters?

Advance Human Capital

He calls out the quality of life, our diversity and the fact there have been more high-tech jobs created here than either New York and San Francisco. What’s interesting is he notes that even if the Amazon bid is not successful, the infrastructure, the talent and the desired place to live is here and our doors are open to other prospective employers whether they be foreign or domestic. Are you ready to compete for the best talent corporate recruiters?

Consumer Marketing for Recruiting: How To Win Applicants and Influence Candidates.

Recruiting Daily

The best applicant tracking systems (ATSs) function as a full suite of talent acquisition solutions, providing recruitment tools, engagement opportunities, communication channels, and, above all, data analytics. In fact, according to a recent recruitment marketing survey , 86 percent of HR professionals agree that recruitment is becoming more like marketing and 72 percent agree that CRM tools should live within a talent acquisition system.

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